Social Media Tracking: 5 Simple Techniques to track ROI


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Are you measuring the performance of your social media efforts?  If so, what are you measuring?  

Return on Investment (ROI) with social media may not turn into dollars or Euros immediately, but there’s still a value in getting traffic to your site and building a community online.

You should have a core set of metrics that you track on a regular basis, and social media tracking doesn’t have to that complex.

1.  Conversions from Guest Posting

Writing a guest blog post on someone else’s site can be a source of immediate and ongoing traffic.  But what happens to that traffic when it arrives?

If the traffic arrives and there is no engagement on your site, then there is less value than if somebody arrives and signs up to become an email subscriber, tries out your product or service or buys something.

You need to monitor this traffic and make sure that it is a providing a good return on investment.  If you blog on a third-party site and get 500 visitors, 10% of them might sign up to your newsletter. With a larger size email list you can sell more products or services, get more money for ads in your newsletter and drive more traffic to your website.

Check ‘all referrals’ in Google Analytics and open up the details of the site where you guest posted:

tracking guest blog posts

Track to see how beneficial your blog posts are

We write on Social Media Examiner and you can see those conversion rates can be quite high.  For example, from  a post on Google Plus tools there were 16 new subscribers with a conversion rate of 14.02%.  

You can also see we have a very low bounce rate: people come to the site, like the content and read more of it.

2. Conversions from your own blog content

What about the content you write yourself?  Which content is useful and which is not?  There may be some types of content that you write that get very high conversion rates, and some that get very poor results.

What counts as a conversion will vary from person to person, for example it could be a new email subscriber or it could be a sign up for a trial of your product or service.

If you select behavior -> site content -> landing pages in Google Analytics, you will see the conversion rate (if you have set up goals) for any of your blog posts.

Nice, eh?  What if you have a low conversion rate on a post that’s getting a ton of traffic?  Why not create an opt-in box that is specifically focussed on that piece of content?

3. Conversion from social media channels

Which social media channels are achieving the highest conversions for you?  You can spend a lot of time on Facebook, Twitter, Google+ and other channels, but what’s the point if they are not helping you achieve your goals?

Of course, driving traffic to your site and converting that traffic might not be your only goal, but it should be one of your overall aims.

It’s important to keep track of what people are doing when they come to your site.

Google analytics social conversions

View the conversions across each of the platforms

In the above image, you’ll see that our conversion rates are higher for Google+ and LinkedIn.  You may also find that you get a lot more shares on Twitter than other networks, but that you get more conversions from visitors who arrive via other channels!

Like I said, it’s not all about conversions, but this is one area to watch.

4. Tracking Specific Shared Campaigns

What about sharing a deal out on LinkedIn, Google+, Twitter and Facebook?  How do you track which conversions are coming from each channel?

Or what if you share a post on Facebook and, at the same time, set up an advertising campaign for the same promotion.  Which one achieved the conversion?  The post or the advertising campaign?

One way to start to unpick this is by using Google URL Builder which will tag additional parameters onto the link so you can view them within Google Analytics and see where your conversions are coming from.

There is a Chrome plugin for Google URL builder which makes it a little easier to create the URLs.  You add it your browser and it will automatically pick up the URL of the page you are on.  You then just fill out some basic details, and you can even create a shortened link directly within the tool.

You can also create lists where you preconfigure items for your forms.

Google URL builder plugin

An easier way to set up the Google URL builder

The parameters you fill out are as follows:

  • Source: Where are you going to share out the link.
  • Medium:  Is this an ad, a Facebook post, an email?
  • Term:  Is this part of an AdWords campaign? If so what keywords does it relate to?
  • Content:  If you have multiple ads running for your keywords you can use this to differentiate between them.
  • Campaign:  If this is related to a particular campaign, enter the campaign details.

5. Tracking the value of awareness and engagement

When articles about us are published in the press, that is great for building brand awareness.   The newspapers will tell us how many people read the paper so we’re meant to work out our reach based on this?  C’mon, you know it’s impossible to really work out how many people have read or seen your article.

Yet, you’d still be happy to get your article in the hands of a big newspaper and if you could pay for an editorial piece you’d probably do that also.

The difference with social media is that it’s more measurable.

You can see on Facebook how many people have seen your content in their newsfeed (though they may not have read it).  You can then see how many people engaged with your content, and how many site visits you get.  You can then track these site visits to sales.  Even if you don’t get the site visits you have increased awareness of your brand.

Jon Loomer recently advertised his great Facebook course on Facebook.  He advertised to fans and to non-fans.  Because the fans knew of him and trusted him, they bought it but the non-fans didn’t.    So, Jon knows there is a lot of value in a fan.

Measure what reach you are getting, what engagement you are getting and how many visits you get back to your website.

What tools do you use?

There are many tools available, such as LeadSocial.

As the name suggests, it is all about measuring the value from social interactions and tracking that value to sales.  As well as tracking engagement, it allows you to put a value against this engagement, based on what it would have cost if you had advertised on Facebook.

Lead Social

Another way of measuring the value from your posts

Then, when you’re posting, you can see how much it would have cost and start to measure the value to keep track of whether it’s going up or down.

All of this assumes that you have a relevant audience.  If you simply ran a competition to give away an iPad, chances are your fans aren’t that relevant,  so they won’t be engaging too much anyway.

Leadsocial also identifies your most loyal fans.  These are the ones that are more likely to buy from you so it’s worth tracking them.  If you know who they are, you can do extra promotion just for them (e.g. advertise on Facebook and target the ads directly to this group).

So, think about the value you get from social media channels and measure how much it is worth: this is invaluable information.


Social Media activity is measurable and, because it’s online, it’s a lot more measurable than other forms of traditional advertising.  For example, how do you measure the value of a billboard?  Do you calculate how many people drive or walk by and work out a value based on this?

At least with social media you can know how many people had the chance to see your update, and then you can see who actually engaged with it and even who came to your website and took some action.

So let’s start measuring!

Data analysis, phone apps and social media are rapidly changing political campaigns

The detailed digital profile makes her conversation easy, even friendly. Taxes for you. Schools next door. Law enforcement down the street.

Some houses can be skipped: no potential votes here, the phone says. That vision or a version of it is popping up in political campaigns across the country.

“It’s a completely different environment,” said Stephanie Sharp, a Johnson County officeholder and consultant who uses and sells a version of the app. “There’s a gold mine of data. … You’re not cold calling when knocking on doors anymore. You know a little bit about your relationship with someone.”

No one is throwing the yard signs away. But the big-data digital revolution rocking media, entertainment, retailing and sports is coming to politics.

The change is arriving at a blistering pace.

“Things are moving very quickly,” said Jared Suhn of Singularis, a political consulting firm. “You shouldn’t be doing one thing anymore. You should be doing 10 things to 10 different groups of people.”

The shift is built around sophisticated and relatively inexpensive hardware and software that now give campaigns rich stores of private and public information — powerful tools for identifying voters and winning elections.

“Ten years ago it was TV and mail and radio,” Suhn said. “Now, you have so much more on-the-ground canvassing going on, strategic grassroots operations, digital stuff online. … There’s a way to get your message out.”

That message is first sharpened by polling and outreach, then reshaped for easy distribution to specific voters.

“You can target people literally to the house,” longtime consultant Jeff Roe said.

Fresh digital technologies emerge in every election cycle, enabling candidates and campaigns to become even more efficient and effective. A campaign’s most important hire is no longer the paid-media guru, it’s the algorithm guy.

Kansas City-based consultant Marcus Leach said combing through digital data allows him to instantly link voters with candidates and campaigns with friends and neighbors.

“It takes only a single ‘like,’ ‘share,’ or mention on Facebook or Twitter,” he said, “and our servers will automatically data mine that person’s Facebook, LinkedIn, look for associations, look for friends.”

The digital revolution in politics is relatively well-known to consultants and campaign managers, but candidates are now catching on too.

“You have to expand your footprint. To a different universe,” said Kelly Kultala, a Democrat now running for the 3rd district House seat in Kansas.

The move to a digitized democracy began to accelerate six years ago when then-candidate Barack Obama successfully used email and a social media presence to reach younger voters and raise money.

His campaign saw the future. Voters who signed up to learn Obama’s vice presidential pick found themselves in an email database, becoming the foundation for his voter contacts for years.

By 2012, Obama’s digital targeting operation blanketed the country, identifying and turning out voters in battleground states like Ohio.

Mitt Romney was far behind.

“Marrying grassroots politics with technology and analytics, they successfully contacted, persuaded and turned out their margin of victory,” the Republican party’s own post-election study found. “There are many lessons to be learned from their efforts.”

Suhn, who works with Republicans, says the party is working hard to fix the problem. “Everybody is catching up,” he said.

That could include state-level Democrats, who’ve often grumbled that Obama’s campaign refused to share its digital secrets. The national party is now considering a major data share, Sharp said.

But the move to digitize voter contacts isn’t driven entirely by partisan politics and isn’t limited to deep data sets and microtargeting.

Even low-visibility, nonpartisan races and issue campaigns can use digital tools. They’re easy, effective — and cheap.

Twitter, Facebook and YouTube are free. So are Instragram, LinkedIn, and whatever other social media site pops up this afternoon.

Websites can be produced and put online for a fraction of the cost of a slick video or 30-second TV commercial.

“You can find your facts, and you can find your Q and A, and you can find your opinion online,” said Pat O’Neill, a Kansas City campaign veteran who advised a winning candidate in the recent mayoral election in Independence.

Indeed, the use of low-cost digital tools, plus big-data and microtargeting techniques, mirror the revolution in big league baseball outlined in the book “Moneyball.” As with the Oakland A’s baseball team, the goal is now to firmly identify voter “bargains” cheaply instead of wasting campaign funds on high-cost, low-efficiency mass media.

“The cost of yard signs has doubled,” Sharp said. “Have you seen the cost of postage? … Every dollar has to stretch farther.”

Big data is even affecting political TV commercials.

“You can actually run one ad to a TV in a home, and in the very next home you run a different ad — based on what their buying habits are like,” Roe said.



Not everyone thinks the trend is healthy for democracy.

Low-cost, high-impact voter outreach efforts can help underfunded candidates and neutralize the effect of high-dollar donors. That means the digital revolution could help level the political playing field for thousands of candidates and campaigns.

At the same time, though, the proliferation of communications outlets might make it impossible for voters to thoroughly scrutinize political messaging. A candidate can support lower taxes in an ad aimed at one house and more spending in an ad next door.

“It does fly under the radar,” Suhn said. “You can use that for good and for bad.”

Political reporters and ad-check groups are increasingly worried. Fact-checking TV ads and speeches are one thing, but looking at every tweet and Facebook post isn’t practical, let alone examining what a candidate says one voter at a time.

“It’s going to be a challenge for us,” said Eugene Kiely, director “The strategy is going to remain the same, which is try to crowdsource, get our readers to try to get this material to us.”

A candidate’s opponents will find it harder to respond to statements as well.

“There’s no way to follow it or track it,” Roe said. “It’s hard to do a truth watch on an ad targeted to a select group of people that you never see.”

Digital targeting can also lead to circular political messaging: like-minded activists talking to each other, eliminating the undecided or independent voter from the process and making compromise even more difficult.

“They’re not getting a rounded view anymore,” Sharp said. “They’re only getting the side they want to hear.”

Candidate Kultala sees the same phenomenon.

“The things you like on Facebook or the things that you follow on Twitter are things that you support or agree with,” she said.



The digital explosion won’t mean an end to negative ads on your television this fall, or blurry postcards in your mailbox. Traditional media will still consume more than half of all campaign budgets this fall, experts predict.

“We must evolve in order to keep up with the younger mindsets,” O’Neill said. “But if you forsake traditional media, you do so at your own peril.”

Indeed, much of the digital revolution is aimed at younger voters, not the entire electorate. Older voters still rely on traditional cues — newspaper and television reporting, commercials and other mass messaging techniques.

Eventually, though, today’s grainy 30-second TV ad may seem quaint.

“For so many years, we’ve just blanketed districts with mail, and hope the name sticks in their head,” Sharp said. “But that doesn’t hit people where they live. You’ve got to target the issues that get them to the polls.”


Social Media and Political Engagement


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The use of social media is becoming a feature of political and civic engagement for many Americans. Some 60% of American adults use either social networking sites like Facebook or Twitter and a new survey by the Pew Research Center’s Internet & American Life Project finds that 66% of those social media users—or 39% of all American adults—have done at least one of eight civic or political activities with social media.

Overall, there are mixed partisan and ideological patterns among social media users when it comes to using social media like social networking sites and Twitter. The social media users who talk about politics on a regular basis are the most likely to use social media for civic or political purposes. And the social media users who have firmer party and ideological ties—liberal Democrats and conservative Republicans—are, at times, more likely than moderates in both parties to use social media for these purposes.

Some of these activities are more likely to be pursued by younger social media users compared with the social media users who are ages 50 or older. Younger users are more likely to post their own thoughts about issues, post links to political material, encourage others to take political action, belong to a political group on a social networking site, follow elected officials on social media, and like or promote political material others have posted.

Here are the key findings in a recent nationally representative survey:

  • 38% of those who use social networking sites (SNS) or Twitter use those social media to “like” or promote material related to politics or social issues that others have posted. Liberal Democrats who use social media are particularly likely to use the ‘like’ button—52% of them have done so and 42% of conservative Republicans have also done so.
  • 35% of social media users have used the tools to encourage people to vote. Democrats who are social media users are more likely to have used social media to encourage voting—42% have done that compared with 36% of Republican social-media users and 31% of independents.
  • 34% of social media users have used the tools to post their own thoughts or comments on political and social issues. Liberal Democrats who use social media (42%) and conservative Republicans (41%) are especially likely to use social media this way.
  • 33% of social media users have used the tools to repost content related to political or social issues that was originally posted by someone else.  Republican social media users are more likely to do this on social media—39% have used social media to repost content, compared with 34% of social media using Democrats and 31% of independents.
  • 31% of social media users have used the tools to encourage other people to take action on a political or social issue that is important to them. Some 36% of social-media-using Democrats have done this as have 34% of Republicans. This compares to 29% of independents who are social media users.
  • 28% of social media users have used the tools to post links to political stories or articles for others to read. The social media users who are liberal Democrats and conservative Republicans are the most likely to have used social media this way (39% and 34% respectively).
  • 21% of those who use SNS or Twitter belong to a group on a social networking site that is involved in political or social issues, or that is working to advance a cause. There are no major differences by ideology or partisanship when it comes to using social media this way.
  • 20% of social media users have used the tools to follow elected officials and candidates for office.  Some 32% of the conservative Republicans who use social media follow officials on social media and 27% of liberal Democrats who use social media do so.

Pinterest Announces It Will Be Rolling Out Ads


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Pinterest announced that they will be rolling out ads in the next quarter, great news right? Yes, but before you start putting together your next Pinterest Campaign, you might want to put together funding. Rumor has it that Pinterest will follow Twitters lead in pricing these promotions.  So, what will entice brands to pony up? Pinterest hits that proverbial “sweet spot” demographically and is uniquely qualified for commerce integration.

Here are some of the top statistics on Pinterest’s users:

In full, the special report: 

Mozilla Inadvertently Kills the Coexist Movement


Killed it and is now beating a dead horse with it.

Originally posted on A Thought Occurs...:


A Thought Occurs:  The CoExist/Tolerance/Diversity Movement is officially dead.  Now we can finally be honest with each other.

It has begun!

The latest victim of the Taliban of Tolerance (#AlliterationGenius)  is Brendan Eich.  He is guilty of donating money to Proposition 8 and for he holding the Banned Belief of traditional marriage.


According to Mozilla’s Blog, the company stated that “Mozilla believes both in equality and freedom of speech. Equality is necessary for meaningful speech. And you need free speech to fight for equality. Figuring out how to stand for both at the same time can be hard. 

Random Thought Mozilla 1

Our organizational culture reflects diversity and inclusiveness. We welcome contributions from everyone regardless of age, culture, ethnicity, gender, gender-identity, language, race, sexual orientation, geographical location and religious views. Mozilla supports equality for all. “

The New Face of Mozilla
The New Face of Mozilla

If nothing else comes from the conflict between *Marriage…

View original 1,463 more words

11 signs your small business social media strategy isn’t working


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Today, small business owners are busier than ever trying to run their companies while handling marketing and sales, too. An important part of marketing today is social media. For many small business owners, the world of social media is still foreign territory, and finding the perfect strategy that actually works can often be difficult.

So how do you know if what you’re doing is really hitting the mark? Here are 11 signs that your small business strategy isn’t working. If you’re doing any of the things on this list, chances are your strategy is falling flat and you’re missing prime opportunities to use social media to engage, inform and promote.

1. You delete negative posts.

Negative posts about your brand can be shocking, scary and hurtful. One of the key mistakes small business owners make is taking negative comments personally. Most often when you see a negative post about your brand, the person posting isn’t talking about you. They’re talking about your product or service. Instead of hitting the delete button when you see something negative, think of it as an opportunity to engage. But make sure that you directly address the negativity head-on. Don’t try to sugarcoat your response.

For example, if you own a delivery service and a customer makes a negative comment about your company because their package was late, don’t panic. Instead, let the person know that you will direct message (DM) them with a response and take care of the issue. Once the issue is resolved, go back to the original post and let your followers know you’ve handled it.

In 2011, a Harris survey looked at customers who posted negative reviewed during the Christmas season. The survey found that 68 percent of customers that left negative reviews got a response from the business they were reviewing. As a result, 18 percent of them became regular customers and made additional purchases. Of the customers who received a response from their negative post, 33 percent of them actually posted something positive after and a whopping 34 percent deleted the original negative post.

So don’t ignore negative posts. Deal with them directly, and you might just turn a negative into a positive!

2. You don’t have a solid company social media policy in place.

Most small businesses don’t have a formal social media policy in place. If you’re in that boat, you really should take the time to develop one. Think of it as a road map to helping your promote your brand better on social media. If you define procedures and protocols upfront for how often you’ll post, who will maintain the accounts and how you will handle negative posts, it makes it a lot easier to run your accounts and spring into action quickly when something goes wrong.

3. You’re on autopilot.

Most social media platforms have an automated message feature, but it doesn’t mean you have to use it. When many social media platforms like Twitter and Facebook were first introduced to the public, the automated message feature seemed like a convenient way to thank people who followed you. Today, automated messages are widely considered annoying and impersonal. Instead of sending the same message to every new follower, take the time to send personalized thanks when you can.

Remember, you don’t have to thank every follower, but it’s a good idea to thank those that stand out. For example, if you own a restaurant and the food columnist for your local newspaper starts following you, you may want to reach out directly to establish an ongoing dialogue rather than letting an automated message do it for you.

4. You’re not tracking what others say about your brand.

Many small business owners make the mistake of thinking that consumers only post about them on their brand page. In reality, consumers post about brands everywhere — Facebook, Twitter, Pinterest, Instagram and review sites, to name a few. While it’s a great idea to monitor your own social media accounts to see what people are saying about you, it’s an even better idea move to using a social mention tracking tool to find out what people are posting about your brand around the Internet.

Social Mention is a great free tool for doing this. Visit to check it out.

5. Your updates are sporadic.

If you’re not updating your social media pages on a regular basis, you’re missing out. You don’t have to post multiple times a day, but you should at least make a few posts a week to keep your followers, who are essentially your customers, engaged and excited about your brand.

6. You don’t know the difference between a reply and a mention on Twitter.

Did you know that if someone posts something on Twitter and you start your response with @, you’re limiting the number of people who are going to see the reply? For example, if @customerx posted something about @xyzbusiness and that company starts their reply with @customerx, it will only be seen by the customer and the business. That’s a reply. To make sure it’s seen by all of your followers, add a period in front of it like this — .@customerx — to make it a mention.

7. You overuse hashtags in your posts.

Not every word in your post needs to have a hashtag. In fact, hashtagging every word is going to make your post harder to read. Instead, use hashtags sparingly. Try not to use more than three per post.

8. You don’t proofread your posts.

Grammatical errors make your posts hard to read and reflect poorly on your brand. Proofread everything you write before you post it.

9. You only share things related to your brand.

This is a cardinal sin of social media. Remember that your purpose is to engage and get to know your customers. Your brand isn’t the only one they follow, and it’s certainly not the only thing that is of interest to them. Be sure to spend some time browsing your customers’ page, find out what things they like and leave positive comments. This is an excellent way to foster lasting relationships with your customers online. It also shows your customers that you are interested in them, too.

10. You make it hard to retweet your content.

It’s a fact that Twitter gives you 140 characters to post, but it doesn’t mean you have to use all of them. In fact, you should leave about 20 or so characters that can be used by others who retweet your content for the “RT @customerx” that will automatically be part of the retweet. This makes it easier for people to share your content quickly with no hassles.

11. You don’t retweet your followers’ content.

While you definitely want to make it easy for others to retweet your content, you also have to spend some time doing a little retweeting yourself. Find content from your followers that you find interesting and take a minute or two to retweet it. Remember social media is a two-way street and engagement is the key to success.

4 Smart Ways To Use Hashtags To Get More Pinterest Followers


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4 Smart Ways To Use Hashtags To Get More Pinterest Followers

Hashtags isn’t just for sites like Twitter, Facebook, Instagram and GooglePlus. If you want to get more attention and build your Pinterest followers use hashtags that are the most important to your business and consistently add those to your pin descriptions.

Here are four reasons why using hashtags makes sense as part of your Pinterest marketing strategy:

1) To help pinners interested in niche topics or interests find each other and find the conversation. By including a hashtag in your pin, you can possibly get in front of people who may not have seen your post otherwise. 4 Smart Ways To Use Hashtags To Get More Pinterest Followers image 6BRZKPXudmPHIFDRovZZrn478pweqNjePjnIaaL3u9PgoDEIcgvySW6cbeycxUcVNV Rwz7rPMDVUlKf3  PLrQ03v8ldviqwADMbiDYT8J95JSx40WWF5Uc8QqKHnzybJsr4mc3

2)  Branding your Pinterest page with your own special hashtag can help an idea or new product catch on.

By branding all your pins about a new product, you can break this information out into a separate stream of information and give people an easy way to share information about that product or idea. To register your hashtag go to

Here’s an example of a new product launch that michael kors created #MKTIMELESS. So when michael kors tracks pinners that are using this trending hashtag they can easily do that by going to the Pinterest search engine and they’ll see the pinners who are interested in this product and the next step for them to engage with those pinners.

3) You can tweet your pins from Pinterest so adding hashtags on your pin descriptions will save you time tweeting.4 Smart Ways To Use Hashtags To Get More Pinterest Followers image OtWzwWr Glm s53C8pwncSNDHvFdMPaDGjR8VQnxhvP5H1tBWZEEsQO879SyFfccio8LQVASWbHU09GA6PVJi5drFUoWZ8p2ZzWxOAz2VXheVSRHHIAx OgRBM0hCTyfw3Ysnd83

4) You can use a hashtag in your pin description to promote a coupon, deal, promotions, special offers, event or contest. Here’s an example from “Jewelry for a Cause” contest using the hashtags #pintowin and #jumpforjune.

4 Smart Ways To Use Hashtags To Get More Pinterest Followers image zkmsy6UOehGcJHunASAgh9wOQ5o9 n03e9V3z4OGkhrBadrNDYVLBSYmdssz9YA1EhnUFqgecwQi5Vmt6NZEs6ZzT0rj82zOIX42lGhm FTQfI2WrFXWM6tQaNkIOIflKlS1sLU3

Here are some things you need to keep in mind when using hashtags:

1. If the word is more than one word make it easy for pinners to read by capitalizing the first letter of each word. For example instead of #ballroomdress you would type #BallRoomDress. Do your best to keep it short.

2. Don’t use more than 3 hashtags in your pin descriptions because it looks spammy and pinners will lose track of what you’re saying. This is a turn off which will see them quickly skipping your pin for a less cluttered pin description.

3. Do you best to include the hashtag in a sentence to avoid your pin descriptions looking messy.

Menthos could improve their pin description by editing their description to “Click here to get your #Menthos Buy 1 get 1 free #FreeCoupon”and then add the website link to get the coupon.

4 Smart Ways To Use Hashtags To Get More Pinterest Followers image u3LzhL4qGkGtUJg0uE eMdLsEm m oZ pmUGZwdegLzTtPg6CIihbAlZQELGqyowcUAMZNDGBxwPHWTPUZUfQyKjo8KDtx8cPthA07K5II2Fbt7d7DPOEy6ZzRoeDHj6Bd nAdc2

4 Smart Ways To Use Hashtags To Get More Pinterest Followers image a gb OuvvAlOs5oP9lOojvHKrNygilooczx1sxhChHINJXnCGEFEMZ3HOAMY3nosQEZCUlDbUIQk68JJfh6GkhCYdQyaT4jcX DQbrFD tcwQzVFktiDUjzN6I3q4ODmo6gjzBM2

4 Smart Ways To Use Hashtags To Get More Pinterest Followers image c6zFoiHA mnHV0fmGbl7Ryi8uYL9nz5ifp jwWoLjp0CwAAmPlCJ3SGjgq3C159V5 QKQo mNX8FTWbGoXnai6Jv3xYiJs7tfxlhrkMg7qQ4PIYS03jLH6x98V78XCd4Nynwors2Just like any marketing effort, you need to use all of the tools at your disposal to spread the word about your brand and hashtags are a good tool to use. Use them whenever relevant, put them on your website, and include them in your company’s promotional materials.


LinkedIn is Retiring the Products and Services tab from Company Pages:


That’s why, on April 14th, we’ll be removing the Products & Services tab from all Company Pages. In the meantime, you can edit your Products & Services content, but you won’t be able to add new items.

If you have recommendations you would like to keep, you can ask Customer Service to give you a hand.

Where you can share content about your products and services now

You have two alternatives for sharing products and services content that many companies are already using and benefitting from: your company’s updates and Showcase Pages.

Company updates

Here are three reasons to use your company updates for your products and/or services content:

  1. Updates appear on your Company Page and in your followers’ feeds on every device – plus, when followers interact with your updates, your content is shared with their connections, helping your message spread further, faster.
  2. Company updates let you share compelling visual content, including videos that play directly in the feed, and direct members to customized landing pages rather than a one-size-fits-all destination.
  3. The real-time nature of updates makes them perfect for sharing news about your offerings, so your content feels relevant and timely.

Learn more about using company updates >

Showcase Pages

Here are three reasons to use a Showcase Page for your product and/or service content:

  1. Showcase Pages were built for exactly this purpose – to let you highlight a particular brand or product line.
  2. They make it easy to build a dedicated community on LinkedIn and start an ongoing conversation about that product or brand.
  3. Showcase Page followers know to expect news about your product or service – in fact, they’re looking forward to it! And since Showcase Page updates work just like company updates, they offer all of the benefits detailed above.

Plus, members can easily find your Showcase Page through search and your Company Page.

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