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Monthly Archives: February 2013

Facebook CFO David Ebersman: Instagram Is A ‘Formidable Competitor’

28 Thursday Feb 2013

Posted by leonidesignoryblog in Facebook, Uncategorized

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Tags

Facebook, Instagram, Social Media, Social Media Marketing

I ran across this story, and I agree with the articles writer. So I am going to pose the same question that he did.

Do you find it strange that Facebook considers Instagram a competitor even though Facebook own Instagram. Post your thoughts below.

David Cohen on February 28, 2013 12:37 PM

Facebook Chief Financial Officer David Ebersman spoke about a “formidable competitor” at the Morgan Stanley Technology, Media, & Telecom Conference in San Francisco Wednesday, but the social network happens to own that competitor: photo-sharing application Instagram.CNET reported that in response to a question about whether competitors are attracting attention away from Facebook, Ebersman replied:One of the services that is, I think, a quite formidable competitor is Instagram.

CNET pointed out that Facebook also made references to competing with Instagram in its 10-K annual report to the Securities and Exchange Commission, writing:

We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook. For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram.

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Facebook Expands Custom Audiences With Third Party Audience Segmentation Data

28 Thursday Feb 2013

Posted by leonidesignoryblog in Facebook

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Analytics, Facebook, SEO, Social Media Marketing

Last year, Facebook introduced Custom Audiences, which enables companies to upload customer or prospect databases and target those individuals on Facebook by matching customer IDs with Facebook IDs, phone numbers or email addresses (subject to privacy protections).

That capability was recently expanded with “Lookalike Audiences,” which enable marketers to find segments that generally match specific Custom Audiences on Facebook.

Today, Facebook further extended the functionality of Custom Audiences by announcing that information from third-party data vendors Datalogix, Epsilon, Acxiom and BlueKai will become incorporated into targeting and segmentation capabilities into Facebook.

This development was first discussed by AdAge last week.

What this means is that selected advertisers (“managed advertisers,” for now) will be able to target market segments offered by Acxiom and the other mentioned providers. This dramatically enhances Facebook’s own targeting capabilities. It also brings targeting capabilities that exist for direct mail and email marketing, for example, into Facebook.

If a car maker or dealer is seeking people categorized as prospective car buyers (“auto intenders”), data from the vendors above can now be used to find these people on Facebook. Facebook explains:

  • Businesses that already work with these select third parties can now use the same information they have used elsewhere to create campaigns on Facebook.
  • We will work with these select third parties to create pre-defined targeting categories on Facebook. Businesses of all sizes will now be able to target categories like “soda drinkers” or “auto-intenders.”

This second bullet is perhaps more significant: there will be new pre-defined audience segments, built using third party data, that marketers will be able to tap on Facebook. They’ll also be able to layer existing Facebook targeting and tools on top of those segments as well.

Facebook offers a couple of case studies:

  • Castle Auto Group, a car dealership in Chicago, saw a 24x return on their ad spend combining Facebook offers with custom audiences to their existing target customers
  • Kingnet, a Hong Kong-based game developer, saw a more than 40% decrease in cost-per-installs of its action role-playing game by using custom audiences

I spoke to Facebook at some length about the privacy issues that are implicated. The company explained that there’s nothing new here that isn’t already happening elsewhere online and offline.

Facebook also told me that it recognizes it’s held to a higher standard (because of its history) than others. Accordingly, it has taken pains to protect privacy and allow users to opt-out of third party audience targeting. Here’s what the company said today about the expansion of Custom Audiences and privacy:

As with our existing targeting tools, the process is designed so that no personal information is exchanged between Facebook and marketers (or the third parties those marketers work with). These select third party partners use hashes of customer or potential customer information to create audience groups on Facebook. (For more on this type of targeting and hashing, see here). When advertisers reach these groups of people with ads, they’ll get back the same anonymous and aggregate ad reporting marketers on Facebook currently receive. As with other Facebook advertising, we don’t share private information about individuals with marketers as a part of this process.

At Facebook we work hard to be transparent about how our advertising works and to give you control over the ads you see. As with other Facebook ads, you can ask Facebook to hide a select ad or ads from a specific advertiser by providing feedback though the drop-down menu in the upper right-hand corner of the ad. In addition, you can choose to remove yourself from these select third party partners’ targeting through the “About this ad” link or from the Help Center.

Privacy advocates will undoubtedly raise concerns and be skeptical. But Facebook seems sincere in its desire to give users ultimate control and choice over this process.

Speaking purely from a marketing perspective, these new enhancements further improve what was already a compelling set of tools and audience targeting capabilities. They will roll out more broadly in the coming months.

 

by Greg Sterling

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Pinterest Finally Rolls Out Business Accounts

26 Tuesday Feb 2013

Posted by leonidesignoryblog in Pinterest

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They’re heeeeere!

No, its not a Poltergeist sequel. It’s Pinterest business accounts! We knew this day was going to come. In fact, we wrote about it in this article about why social networks like Pinterest will never be marketing-free. It was just a matter of time.

Today on its blog, Pinterest announced that it’s not only letting companies set up business accounts (as opposed to personal accounts), but it’s also releasing a business-specific terms of service, totally separate from the TOS for regular ol’ people like you and me.

Pinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts:

“Thousands of businesses have become a part of our community, giving great ideas, content, and inspiration to people on Pinterest. Whether it’s Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses.”

 This is really great news, I will be putting together a how to document as soon as i can get everything down loaded and do a dry run test to make sure it works as it should!

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33839/Pinterest-Finally-Rolls-Out-Business-Accounts-How-to-Set-Yours-Up-Today.aspx#ixzz2DdoHOpCP

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Twitter Competitor App.net Goes ‘Freemium’

26 Tuesday Feb 2013

Posted by leonidesignoryblog in Twitter

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Remember when you had to get invited to gmail? It was THE email to have for a short period of time because of that little marketing gimmick. And then folks were given limitless invitations and snagging access wasn’t quite so special any more.

Well, App.net – or ADN as the cool kids call it – is now doing something similar, with the same goal in mind: ratcheting up its desirability and giving membership a boost.

But will it work?

So ADN access was initially $50 for a year-long membership and then the cost was reduced to (the curious amount of) $36. Those of us who joined, made $14 (those of us not very good at things mathematical, that is).

When ADN came out last year, we shared founder Dalton Caldwell’s logic behind creating the service. He felt that dissatisfaction with Twitter stemmed from its FREE ad-supported business model:

“If we’re selling a service [as App.net plans to do], our customers are our service and our job is to make our users happy.” But with a FREE ad-supported service [read: Twitter/Facebook] “our customers are advertisers and our job is to make advertisers happy.”

And today this happened:

Although App.net has had only paid account tiers thus far, we initially conceived of  App.net as a freemium service. It took some time to get to this point, but we are now ready to make this vision a reality.

And then they share some background where they basically say “hey, we compared ourselves to Github and Dropbox and THEY are freemium platforms, so of course we always planned to be freemium as well. Of course.”

But here it is in Caldwell’s words:

It’s worth quoting the initial App.net announcement to remember that Github and Dropbox were explicitly cited as models for the (then hypothetical) App.net platform. Both of those services are “freemium”, i.e. they have both free and paid tiers of service. The fact that the App.net announcement argued that these freemium services are better aligned with the interests of users than ad-supported ones are was not an accident.

But they also mentioned IFTTT and THAT is entirely free, isn’t it? Hmm. Maybe they’re keeping that “obvious” connection for a future announcement?

Either way, methinks ADN protests too much (meaning: I call bullshit on the “freemium” over-explanation claiming this was always part of its master plan), but I’m only an occasional ADNer so what do I know?

Chime in with your own unsupported opinion in the comments!

But seriously, if they had planned to go Freemium all along, why did they offer a one-month free trial to “invited users” back in November?

It’s okay to grow and change – but revising history does little more than bug people.

And finally, understand that those who pay for an account have very few invitations available. I started out with three. Please don’t spam the comments asking for an invitation as I only have two left to give and my brother has dibs on one. And I plan to taunt people with the other.

Do you think this change will help ADN long-term or hurt it? And don’t you wish you had an invitation?

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The Ultimate Complete Final Social Media Sizing Cheat Sheet

25 Monday Feb 2013

Posted by leonidesignoryblog in Uncategorized

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Social Media

The ultimate, complete, final social media sizing cheat sheet. As before, you can find a simple text list of the pixel dimensions at the bottom. Save this sucker on your hard drive and never Google ‘Facebook cover photo size’ again.

This is courtesy of  the LunaMetrics blog.

The Ultimate Complete Final Social Media Sizing Cheat Sheet LunaMetrics

Facebook
Timeline
Profile Picture 160 x 160 px Must be uploaded at least 180 x 180 px
Cover Photo 851 x 315 px
About Us 255 Characters
App Preview Image 111 x 74 px
Total Length of Apps bar (including gaps) 350 px
Timeline Profile Picture 32 x 32 px
Shared Image 403 x 403 px Photos can be viewed up to 960 x 720 px in the lightbox and expanded up to 2048 x 2048 px.
Shared Facebook Video 403 x 226
Status Update 63,206 characters
Shared Link Preview 156 x 116 px Editable, can be set with the og:type meta property
Shared Link Title Tag Up to 100 characters Editable, can be set with og:title meta property
Shared Link Metadescription Varies based on available room
Highlighted Post or Milestone 843 x 403 px
Highlighted Video Post or Milestone 843 x 475 px
News feed
News feed profile picture 50 x 50 px
News Feed Status update Up to 5 lines of text before Facebook truncates & appends ‘See More’ at the first break after the fifth
Shared Image Landscape 398 x 296 px
Portrait 296 x 398 px
Square 320 x 320 px
News Feed Sponsored Story Profile Picture 32 x 32 px
News Feed Sponsored Story Image Landscape 358 x 268 px
Portrait 268 x 358 px
Square 300 x 300 px
Shared Facebook Video Preview 403 x 226 px
Shared Video Link Preview 130 x 73 px
Shared Link Thumbnail 90 x 90 px
Shared Link Title Up to 100 Characters Editable
Shared Link Description Varies based on Thumbnail & Title Size Editable
Ads
URL Ad Title 25 Characters
URL Ad Copy 90 Characters
Page Ad Profile Picture 50 x 50 px
Page Ad Title Page Name
Page Ad Copy 90 Characters
Page Post Ad Profile Picture 32 x 32 px
Page Post Ad Title Page Name
Page Post Ad Copy First 90 characters of selected post First 120 characters if post is text-only
Page Post Ad Image 90 x 118 px
Page Post Ad Video Preview 128 x 72 px
Page Post Ad Link Thumbnail 50 x 50 px
Sponsored Story Fan Picture 50 x 50 px
Sponsored Story Profile Picture 32 x 32 px
Premium Page Post Ad Profile Picture 50 x 50 px
Premium Page Post Ad Video Preview 185 x 104 px
Premium Page Post Ad Image 168 x 128 px
Twitter
Profile
Background Image 90% of visitors see first 78 px of the background
67% see 204 px
43% see 247 px
21% see 284 px
Recent Image Preview 90 x 90
Profile Picture 81 x 81 px 4 px border
Tweet Length 140 Characters
In-stream
Profile Picture 48 x 48 px
Shared Media Tweet Length 140 characters, including link
Shared Link Preview 120 x 120 px Must be at least 60 x 60 px
Shared Link Title First 70 characters of twitter:title tag
Shared Link Description First 200 characters of twitter:description tag
Shared Image 375 x 375 px
Shared Video Preview 435 x 244 px
Video Details Video Title and first 160 characters of video description
Google+
Company Profile
Cover Photo 890 x 180 px
Profile Picture 250 x 250 px 5 px border
Horizontal Profile and cover photo gap 614 px
Status Update 100,000 Characters Can include hash tags
Shared Link Thumbnail 150 x 150 px
Shared Video Preview 497 x 279 px
Shared Image 497 x 373 px Can be uploaded and viewed up to 2048 x 2048 px
YouTube
Branded Channel
Content Container 970 px wide
Mappable Header 970 x 150 px Can map links off of YouTube
Profile Picture 55 x 55 px
Featured Video 640 x 390 px
Video Thumbnail 288 x 162 px
YouTube Brand Channel Background Size 90% of users see 8 px on either side of the content container Up to 1 mb in size
67% see 136 px
43% see 180 px
21% see 216 px
Video
Title Up to 100 characters
User Banner Up to 170 x 25 px
Video Preview 640 x 390 px
Description Up to 5000 characters
Tags Up to 500 characters Hidden, can be found in page source under “meta:keywords”
Recommended Playlist Details Playlist Title
Recommended Playlist Large Thumbnail 120 x 67 px
Recommeded Playlist Small Thumbnail 40 x 25 px
Recommended Video Details Video Title, Author, and Views
Recommended Video Thumbnail 120 x 67 px
LinkedIn
Overview
Horizontal Logo 100 x 60 px
Cover Photo 646 x 220 px
Company Square Logo 50 x 50 px
Company Comment Logo 30 x 30 px
Shared Link Thumbnail 180 x 110 px
Shared Link Details Shared Link Title and up to 230 characters of description. The description is editable.
Careers
Careers Cover Photo 974 x 238 px
Products and Services
Products and Services Banner Image 646 x 220 px
Product Image 100 x 80 px
Product Details 100 character title and 2000 character description
Pinterest
Profile
Profile Picture 160 x 165 px
About Section Up to 200 characters
Boards
Board 222 x 207 px
Big Thumbnail 222 x 150 px
Small Thumbnails 55 x 55 px
Pins
Profile Picture 32 x 32 px
Pin Image Preview 192 x scaled height
Pin on board 222 x scaled height
Pin
Profile Picture 49 x 49 px
Pin 600 x infinity

Are there any more social networks you’d like to get sizing information on? Would you like an embed code for the table above as well as the image? Like the new design? Let us know your thoughts in our comments below.

Is the student ready to be a teacher? Take a look at our social media and let us know what you think. We are always looking to make our profiles a little sharper, savvier and more user friendly.

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Emerging Social Tools & Networks

25 Monday Feb 2013

Posted by leonidesignoryblog in Uncategorized

≈ 2 Comments

Tags

Social Media, social media networks, social media tools

When we were first introduced to the social web and all of its shiny websites, it offered a place for us to share, discuss and create. The above graphic shows just how many social networks, sites and tools there are, and that number is only increasing.

The latest tools on the block seem to focus on organizing and cutting out the clutter, which makes our hearts swoon.

We researched and found some networks and tools to make your social life easier because the last thing most of us want are more sites to scour through. These tools will help you reclaim time in your schedule without missing a beat.

Wavii – Personalized Newsfeed

Self-described as the “Facebook of Google,” this instant, personalized newsfeed takes everything that is reported or shared on the Internet and produces interesting social content – or status updates – about it. Users can decide which topics or people they want to follow – from celebrities to gadgets or an industry – and that news will be delivered in their feed. From there, the experience can be as social as you like by sharing and reacting to news, following other users and more.
Cost: Free.

Piktochart – Create Infographics

This site makes it simple to modify and customize infographics through its library of templates. The basic version is free and offers 3 themes but you can upgrade for under $200/year and get 100 themes.  It is in its rudimentary stages and they promise much more to come.­­­
Cost: Free, with option to upgrade.

 

Triberr – Share Blog Content with a Bigger Audience

If you have a blog, Triberr is a tool you want in your arsenal. The content distribution network allows users to “push their message up.” Users can create and join tribes – for instance, a public relations tribe – and members can automatically or manually share their blog content to the group. From there, it is easy for the tribe to share it with others outside the network. Not sure if you should join? Members often report tripling their traffic.
Cost: Free with option to upgrade for $40/month.

Medium – Next-generation Publishing Tool

If you like to read or write, you should keep your eye on Medium. Content is broken into collections – which are defined by a theme – so it’s easy for readers to discover and easy for writers to gain an audience. From there, users can recommend and share content and offer feedback, and writers can create collections, decide who is invited or open it to everyone, and more. Right now, posting is open to a select few, but will eventually be allowed for all users. Did we mention Medium is the brainchild of Biz Stone and Ev Williams, the founders of Twitter?
Cost: Free.

Branch – Making it Easier to Share & Discuss

Although it’s still a work in progress, it’s another site released by Biz Stone and Ev Williams, so it’s one to consider joining. We think it’s best described by them: “Grab anything from the web, talk about it with anyone, publish it anywhere.” You can start a “branch” with an idea or question, or invite people to continue a conversation that started somewhere else, like say, in 140 characters on Twitter. Take a look and see what you think!
Cost: Free.

RebelMouse – Social Media Aggregator

We love organization and RebelMouse does just that. It pulls together your posts across multiple platforms and creates a homepage for all of your content.
Cost: Free.

Make Use Of – Finger on the Pulse of Tech

If you can’t get enough tips, apps, websites, tech help and guides, Make Use Of should be a go-to for you. This website will keep you in-the-know when it comes to anything tech.
Cost: Free.

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Everything You Need to Know About the Facebook Page Insights Bug

25 Monday Feb 2013

Posted by leonidesignoryblog in Facebook

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Tags

Advertising, Analytics, Engagement, Enterprise Social, Facebook, facebook page insights bug, Marketing, Metrics, Mobile, Mobile Apps, News, Social Media Marketing, Strategy

Last Friday Facebook announced that it had discovered bugs in Facebook Page Insights. These bugs were likely introduced around the same time that Facebook made changes to its EdgeRank algorithm, however the bugs were unrelated to the EdgeRank changes, originating with changes made to Facebook’s Android and iOS apps.

Facebook didn’t specify exactly when they became aware that Page Insights were not being properly reported, only that they began working on a solution immediately once the errors were found.I don’t have any new information for you here, however I have taken information from three sources, Facebook’s original announcement on FacebookStudio.com, TechCrunch’s article a few hours later, and the notification that all Facebook page admins will see at least twice.

I’ve stripped out all of the fluff to give you this easily digestible guide that answers your most pertinent questions and provides you with the next steps you should take to understand and minimize the fallout in your own reporting structure.

Which Facebook Metrics Were Affected?

Reach: Paid Reach, Organic Reach, and Viral Reach

Impressions: Organic, Paid, and Viral Impressions

(Note: Check out the link if you’re not familiar with the difference between Reach and Impressions.)

Engagement: Metrics that include Reach or Impressions in their calculation, such as individual post virality, will also be incorrect.

How Are Those Metrics Incorrect?

Reach and Impressions were not recorded for mobile users. Essentially, as far as Page Insights were concerned, fans who saw your posts on mobile devices didn’t exist, and were not counted.

Impressions for ads that appear in the newsfeed were counted twice. Once as organic and once as paid. This bug only affected PC/Mac/Linux users, not mobile users.

Facebook says that all ads were delivered properly, however, and thus no one was over or under-charged for ads. Facebook also reported that their ads platform has extensive monitoring and verification measures already in place to prevent something like this from happening to their Ad Insights.

Engagement metrics, Virality being one example, that are calculated by comparing one metric to Reach or Impressions will also be affected. When Reach increases and engagement does not, Virality drops. So, if your Reach was under-reported, then your post’s Virality has likely been reported as higher than it actually was.

What Changes In Metrics Should I Expect Going Forward?

Facebook reports that changes will vary from page to page, and some may not be affected at all, or at least not very significantly. You may however see an increase in Reach and Impressions, and if so, you’ll likely also see a decrease in post virality, because it’s a comparison of people who saw your post vs. people who interacted with your post.

How Long Has This Been Going On?

Facebook did not specify exactly how long their Page Insights have been incorrectly reported, but it’s safe to assume that data reported from late September up until today is not accurate. You should expect accurate data to be reported once again starting tomorrow (Monday, February 24th, 2013).

Facebook also announced that metrics affected during this period can’t be corrected for historical data, so the currently incorrect data from this time period will remain in place.

What Is Facebook Doing About it?

Facebook claims to have already placed new quality and verification measures in with their metrics data to both verify the data and actively monitor for bugs in the future.

So, What Should I do?

Don’t trust your metrics data from August of 2012 through February 24th, 2013. Reach and Engagement are essential Facebook metrics for most brands, so these bugs make the meat and potatoes of your metrics data useless for this period.

Starting February 25th, 2013 you should monitor the metrics mentioned in this post for about a month. Looking at data from February 25th through around March 27th will give you a better idea of what your actual numbers are for the affected metrics.

Comparing the correct data starting on February 25th to the measurements for the same metrics from August 2012 – February 24th, 2013 will give you some idea of just how off the reported metrics were for your page while the bugs were active. So, you can at least have an accurate ballpark figure as to what your true measurements were while these bugs were active, and know if the changes caused these metrics to be over-reported, or under-reported for your page.

Some people are speculating that these bugs coinciding with the changes in how Facebook calculates EdgeRank are too much of a coincidence. I doubt this is the case, after all, having to admit that key metrics have been miss-reported for months is far more embarrassing than having to admit that EdgeRank was altered to encourage additional ad spend from brands. In fact it could lead to less confidence in Facebook ads and Facebook as a business marketing platform.

It certainly does lead to some interesting questions about the data Facebook has shared with us though, particularly their claims that the changes to EdgeRank at the end of September did not hurt Reach for most brands, when the bugs would have certainly caused a noticeable decrease in Reach, which Facebook should have seen and attributed to something. Considering that Facebook now admits Reach most likely did decrease for many brands, just not for the reasons we all thought, their previous denial of any decrease stands at odds with their own data.

For the optimist in all of us, at least once you compare the buggy metrics to your month’s worth of correct metrics, you’ll have some great data for proving to management exactly how important mobile is for your brand’s efforts on Facebook (since the bugs essentially caused insights to pretend like mobile users didn’t exist), and what you stand to miss out on if you don’t optimize content for those users!

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No-Cost Social Media Listening Tools

25 Monday Feb 2013

Posted by leonidesignoryblog in Uncategorized

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Advertising, Analytics, Best Practices, Engagement, Enterprise Social, Facebook, facebook page insights bug, Listening, Marketing, Metrics, Mobile, Mobile Apps, Monitoring Tools, News, Social Media, Social Media Marketing, Strategy

Think you can’t afford to have a good social media management system? Think again. Budget should never be a deterrent in monitoring the chatter around your brand. Listening to online buzz should be part of everyone’s day whether you are an enterprise level operation or a one-man shop.

Even though the market is saturated with low cost and high cost listening tools, you can put together a pretty good basic listening dashboard with no-cost tools. Most of all, your listening dashboard should have the power to double as a social media management system (SMMS) that allows you to do elementary functions such as post, comment, and schedule posts. This allows you to manage and monitor from the same dashboard. Here are my favorite free tools. A mix of these will work for your basic needs, depending on what you want to monitor.

Hootsuite

Hootsuite is the best place to start. With the free version of HootSuite, you have the ability to manage a total of five accounts  from Twitter, Facebook, LinkedIn, Foursquare, Ping, WordPress, MySpace, or Google Pages. You are allowed one admin to control those accounts. But when it comes to monitoring, you have the ability to stream search terms, hashtag feeds, and Twitter lists as well. You can monitor up to ten streams per tab and have 20 tabs on your free account.   Note: there is no good search engine for Facebook. The only thing you can really do effectively is monitor the pages you manage.

HootSuite Screen shot

In the screen shot above is a Hootsuite dashboard, the tabs I have are along the orange highlighted line. One tab for all Twitter lists and other tabs for specific search terms. As you can see in the blue, there is only three managed accounts in this example of Hootsuite. The little icon highlighted in purple is the calendar function that lets you schedule posts to all your social networks. The green highlighted panel is where all the reports and settings reside.

Google Alerts

I have a number of Google Alerts set up to be delivered to my email daily. Occasionally I set some up to be delivered in real-time. This tool covers the web well, but not social media.

Social Mention

Social Mention is good for real-time searches. Depending on how strong and precise your search term is, you will get good results.  You can see from the da shboard above that there are two ways to search: on social platforms or on the web platforms on the “All” pull-down menu on top. I recommend trying it out and seeing if it works well for you.

RSS Readers

I recommend setting up a newsfeed that you can peruse on a daily basis.  I would include competitors’ blogs, sector blogs, internal blogs, news feeds, and any other online information you want to keep track of. I use Google Reader so I can track it from any other Google platform I have open. I glance at titles and read anything I feel I need to. There are a number of news aggregators out there including Netvibes, NewsGator, Feed Demon and others. Find one you like.

Finally, here are a few reasons why you should monitor your brand online:

  1. Discover early warning signs of negative or false information that can trigger a crisis, if left unattended.
  2. Identify your key critics and watchdogs; key influencers and advocates.
  3. Identify which social media channels best suit your organizational culture, and which ones your stakeholders frequent.
  4. Follow your competitors and discover what is engaging and trending in your sector.
  5. Uncover ethical blind spots your organization may have.

This is just a short list of free tools you can piece together for a good monitoring system.  Do you have a preferred monitoring system set up? Tell us how does it work for youi?

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How To Promote An App Strategically On Facebook

25 Monday Feb 2013

Posted by leonidesignoryblog in Facebook

≈ Leave a comment

am sure you have thought of it at one point or the other. Can you buy Facebook ads to promote your app and still make a profit?

The quick answer is Yes and No.

No, because you cannot directly promote an app profitably at the moment. Not at the cost per click rates that you get on Facebook today. The lowest you can hope to pay for most demographics is about 0.40cents. To promote a $1.99 app, you will need to get about 1 download in 5 to break even., that is a 20% conversion rate!

How to promote an app strategically on Facebook

The best way to promote on Facebook is to send the traffic to a Facebook page. When users like a Facebook page, you can then continue to market to them for free.

It is not as straightforward as I make it sound but such is the nature of the App store. You need a solid business strategy here, no time for hobbyists.

Anyway, back to the Facebook tactic. Ideally your app should have a target audience. Let’s use “New Moms” as an example. Your Facebook page should not promote your app directly.

It should talk about topics that binds “New Moms” together. Facebook is a social network, and things need to be social for any strategy to work.

Check out this Facebook page, Being Mommy. At first glance it doesn’t look like it promotes any product right? Wrong, they have a community of moms that the owners engage in conversation about things that are dear to their heart.

Now that they have the attention of these moms, they can now insert information about apps that are relevant to them.

Normally you wouldn’t do this for just one app, you may start with one app but if you as smart, you will make apps that tend to the same demographic. This way, you will spend even less and less on marketing because you have that audience.

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How to Promote an App on mobil

25 Monday Feb 2013

Posted by leonidesignoryblog in Uncategorized

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Facebook, Mobil, Social Media

With over 1 billion smartphones currently in use worldwide it’s no wonder every company wants to build a mobile application.

Like any other digital platform the popularity of your mobile application will be driven by its content. Produce something that entertains or adds value for the end user and you could be on to a winner.

You will be in for some competition though, there are currently 775,000 apps in the Apple App store alone. Experts estimate the the Google Play store also contains a similar amount of applications.

With the market worth €1.6 billion, or $2.15 billion, it is no wonder everyone wants a piece of it, now all you have to do is decide which platforms to produce your application for!

Once you’ve done that you can use the handy infographic guide below from bluecaribu to help market your mobile application.

Click here to see infographic.

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