YouTube has helped fund about 160 “channels” as part of a new strategy to make the video site more TV-like.
And just like the TV world, YouTube isn’t going to renew all of last season’s programs.
This week, Google’s video site will start offering new contracts to some of the channel programmers/creators it signed up in the last year. But not all of them: YouTube figures it will end up re-investing in up to 40 percent of its original channels by the time the renewal process is done.
Ok so this is not exactly earth shattering new, however it is a trend worth keeping an eye on. Why you ask because it is part of a larger picture for Google, one that is driving online marketers to play the “content is king” game.