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The old version of in-page analytics would combine all links on a page…so if we linked to “rentals” three times on the page it combined the score for all three and you couldn’t see exactly WHERE people clicked.

There is a new version that attributes the click to the exact link

http://analytics.blogspot.com/2012/11/announcing-enhanced-link-attribution.html has info

http://support.google.com/analytics/bin/answer.py?hl=en&answer=2558867 has the two steps we have to take:

1) change our GA code on our sites. ARGGH

2) enable link attribution in the GA control panel

This is a must to do!

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