The old version of in-page analytics would combine all links on a page…so if we linked to “rentals” three times on the page it combined the score for all three and you couldn’t see exactly WHERE people clicked.
There is a new version that attributes the click to the exact link
http://support.google.com/analytics/bin/answer.py?hl=en&answer=2558867 has the two steps we have to take:
1) change our GA code on our sites. ARGGH
2) enable link attribution in the GA control panel
This is a must to do!