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Search marketing leader Catalyst has published a new eBook titled “Social SEO Strategies: Mastering the Art of Social SEO” to empower marketers to leverage social signals in driving greater organic search engine rankings.

 

Search marketing leader Catalyst has published a new eBook titled “Social SEO Strategies: Mastering the Art of Social SEO” to empower marketers to leverage social signals in driving greater organic search engine rankings. The 36-page eBook explains how Social SEO works, the corresponding implications, and the specific strategies, tactics and tools needed to succeed.

In looking at the digital landscape today, Facebook has more than 1 billion users, YouTube more than 800 million, Twitter more than 500 million, and Google+ more than 400 million. With such massive usage of social platforms, the search engines are incorporating social signals into their search results in ever-increasing volumes and depth. SEO by its very nature now requires the integration of social strategies.

“For a marketing team looking to fuel better search results, mastering Social SEO is a new core competency,” states Catalyst CEO Beth LeTendre. “Our new eBook provides such teams with a clear step-by-step roadmap to develop a cohesive strategy and how to execute it for maximum results.”

The future of SEO is about better and more personalized search results, combined with the social dynamics of the web and the avalanche of online content. All of this is ushering in Social SEO as the new era in search. Marketers need to understand the quickly evolving changes in the new search landscape in order to achieve their future search marketing goals.

Topics covered in “Social SEO Strategies: Mastering the Art of Social SEO” include how Social SEO works, campaign preparation, strategy development, performance metrics, team building, campaign set-up, execution tactics, social network optimization, tools and automation. The eBook can be used as a workbook to help organizations get started, launch actual campaigns, and measure performance.

The “Social SEO Strategies: Mastering the Art of Social SEO” eBook (PDF format) can be downloaded at:

http://www.catalystsearchmarketing.com/pubs/social-seo-strategies

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