No, its not a Poltergeist sequel. It’s Pinterest business accounts! We knew this day was going to come. In fact, we wrote about it in this article about why social networks like Pinterest will never be marketing-free. It was just a matter of time.
Today on its blog, Pinterest announced that it’s not only letting companies set up business accounts (as opposed to personal accounts), but it’s also releasing a business-specific terms of service, totally separate from the TOS for regular ol’ people like you and me.
Pinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts:
“Thousands of businesses have become a part of our community, giving great ideas, content, and inspiration to people on Pinterest. Whether it’s Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses.”
This is really great news, I will be putting together a how to document as soon as i can get everything down loaded and do a dry run test to make sure it works as it should!