This article is provided via Marketing Land. I have not personally tested this product out yet, but it does look

This article is provided via Marketing Land. I have not personally tested this product out yet, but it does look really promising. I will up date this post as soon as I have had time to “play”

Mar 20, 2013 at 2:42pm ET by 

Klout is hoping businesses will start to take social influence — and Klout itself — more seriously with today’s announcement of an analytics dashboard called Klout for Business.

Klout describes it as “a set of tools designed to help you unlock the reach and power of your most influential audience members.” It’s not Klout’s first business tool — the company has grown its Klout Perks offering that gives brands a way to connect with people that Klout considers to be influential consumers by offering them access to products, services and experiences.

Klout for Business is separate from the Perks program, and instead helps brands understand how they’re engaging with influencers on other social networks.

Businesses will be able to look at an easy-to-read dashboard that tells you, at-a-glance, whether you are engaging your influencers on the networks where they are most actively exerting their influence and on which Klout Score ranges you could stand to amp up your efforts. Most importantly, Klout can tell you which topics your audience influences others on, helping you maximize your content efforts to drive consideration for your brand.

promising. I will up date this post as soon as I have had time to “play” Mar 20, 2013 at 2:42pm ET by Matt McGee Klout is hoping businesses will start to take social influence — and Klout itself — more seriously with today’s announcement of an analytics dashboard called Klout for Business. Klout describes it as “a set of tools designed to help you unlock the reach and power of your most influential audience members.” It’s not Klout’s first business tool — the company has grown its Klout Perks offering that gives brands a way to connect with people that Klout considers to be influential consumers by offering them access to products, services and experiences. Klout for Business is separate from the Perks program, and instead helps brands understand how they’re engaging with influencers on other social networks. Businesses will be able to look at an easy-to-read dashboard that tells you, at-a-glance, whether you are engaging your influencers on the networks where they are most actively exerting their influence and on which Klout Score ranges you could stand to amp up your efforts. Most importantly, Klout can tell you which topics your audience influences others on, helping you maximize your content efforts to drive consideration for your brand.

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