This article will explain 3 Uses For Pinterest Secret Boards in Content Marketing. Pinterest is an ever-growing tool that marketers are beginning to truly love. Why is that? Because the only point and use for Pinterest is sharing content, and visual content at that.
Social media is a varied and unique animal, with many different incarnations that target specific needs in the marketer, and engaging in different demographics. Lately, the lines between those demographics are becoming blurred. The videos watched by men in their 40′s tend to be similar (or the same) as woman in their early 20′s. Facebook games have a wide appeal with people of all ages, genders and social backgrounds taking part. LinkedIn is aimed at professions in any industry.
Pinterest has a more particular groups of users, with most being women between the ages of 18 and 30. But it is an important – and ever-growing tool that marketers are beginning to truly love. Why is that? Because the only point and use for Pinterest is sharing content, and visual content at that. It is an online marketers dream site, and slowly the appeal is spreading to more people than its original fan base.
There is a feature that not everyone is utilizing, however. Maybe it is because they don’t know about it, or they just don’t see the potential it holds. These are secret boards, where you can pin images that are only visible to yourself or people you specify.
First, 2 things you need to know about Pinterest private boards before getting started:
- You can have no more than three secret boards
- You will always be able to switch your currently secret board to public mode (e.g. when your exclusive offer or beta period expires)
How can you use the feature for content marketing?