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This article brought to you by Digital Sherpa and Balihoo,

No matter what you do for a living, chances are social media is a part of your daily life, whether it be for professional or personal reasons (I guess being an obsessive follower of Grumpy Cat should go under personal, even if I do look at his pictures during office hours. What can I say, I find that angry furry face weirdly inspirational). And trust me, you aren’t the only one. Billions of global users are online every single day. Social networks and blogs currently account for a quarter of all time spent online in the United States (and girls ages 25-35 spend roughly 99.9% of their online time on Pinterest. Okay so I might have made that last fact up to feel better about my online habits but it’s probably true. You can run out of high school friends to stalk on Facebook but there’s always new things on Pinterest!).

Based on this information, a basic understanding of some simple social media facts can greatly improve any small businesses online marketing strategy.


Image courteousy of Balihoo.

If you thought your small business could thrive without joining any relevant social networks, think again my friend! Research shows 71% of consumers are more likely to buy a product or service from a brand they follow online, and 63% of online users prefer a business with information which is easily accessed through a social media site. So why not make finding your company’s information as easy as possible for your future clients? If you don’t, your competition most certainly will (and probably already has!)

If you aren’t sure which social network your particular type of business would flourish on, don’t panic. We have a great guide to help you select the best social media site to market to your target audience. If you need further assistance, feel free to contact us at any time. I’m quite sure the amount of time we spend on social networks accounts for way more than a quarter here at DigitalSherpa!

How are you using social media to connect with local customers and prospects?

For more great information and their white paper on this topic follow the link http://digitalsherpa.com/infographic-do-you-know-your-social-media-facts/?utm_source=HubSpot+Leads&utm_campaign=792b917f8b-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_3414b41f75-792b917f8b-36778709