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Well DUH…This must be one of the most underused features of Google+ EVER! Don’t think about it, just follow the steps and do it. It’s free and you have literally nothing to lose.

Link to your website

Linking your Google+ page and your website is useful because:

  • It helps you connect with your friends, fans, and customers.
  • It provides Google with information that we can use to help determine the relevancy of your site to a user query on Google Search.
  • Your site will become eligible for Google+ Direct Connect.

Webmaster linking

If your website is already verified in Webmaster Tools, then the verified webmaster can approve a request to connect your website to your Google+ page.

To link your Google+ page to your website:

  1. Make sure you’re using Google+ as your page.
  2. Click profile icon Profile on the left.
  3. On the ‘About’ tab, click the Link website button next to your website URL.
    If we know the webmaster for this website, we’ll give you the option to send a request to the webmaster to approve the link. Requesting approval will reveal your email address to the site owner.
  4. The verified webmaster can confirm the link in Webmaster Tools.

Once the link has been approved, you’ll receive and email. You’ll also see a checkmark verified checkmark next to your website on the ‘About’ tab of your page’s profile.

Direct Linking

You can directly link your website by inserting a small snippet of code on your website and then listing that website as your Google+ page’s primary link in the About section of the profile. For example, if your Google+ page’s primary link is set to www.pagewebsite.com, you can create a bidrectional link by placing the following code snippet in the <head> tag of the site’s HTML:

<link href=”https://plus.google.com/{+PageId}” rel=”publisher” />

Please note! Redirect URLs should not be used. Only the primary URL for your website should be used.

To link your Google+ page to your website:

  1. Make sure you’re using Google+ as your page.
  2. Click Profile on the left.
  3. On the ‘About’ tab, click the Link website button next to your website URL.
  4. Follow the steps in the box that appears:
  • Copy and paste the code snippet provided to the <head> tag of your website and click the Test website button.
  • We’ll check to make sure you’ve added the snippet to your website correctly.
  • Click Done when the check is complete.

Here is the link to the Google+ instructions…https://support.google.com/plus/answer/1713826?p=link_page_to_website&rd=1