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Monthly Archives: August 2013

Pinterest introduces new feature to help combat spam!

30 Friday Aug 2013

Posted by leonidesignoryblog in Pinterest, SPAM

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Combating Spam, Online Marketing, Pinterest, Pinterst, SPAM, Spam Killers, Spammers, Trending

Yahoo! Just int he nick of time!

Pinterest just introduced a new feature for group boards to help combat spam. This slick new feature was brought to my attention by fellow Pinterest pinner and power user, Adam Houlahan, while we were chatting across Facebook (Note to Pinterest: We’d like you to add a chat feature so we can do more than just leave notes to each other!!). If you find someone spams your group board, you can remove them via the edit board dialogue. This powerful new feature does more than just block the spammer from pinning to your group board, it also removes every pin they have pinned plus gives you the option to remove everyone else they have invited to collaborate on that board! Ouch!

Pinterest extraodinaire, Adam has a lot of information on his Help Stop Pinterest Spammers board and is an innovator helping Pinterest with suggestions for fighting spam. Adam say he has suggested some further features they are working on and hopefully releasing soon.

Below is step-by-step pictorial on how to block and remove a spammer from a group board.

1. From your account page, go to the group board you wish to remove the spammer from and click “Edit Board”

group-spam (1)

2. Find the spammer in the “who can pin?” list click on “Remove” (you’ll have the chance to cancel or to choose more options)

group-spam-2

 

3. OPTIONAL: Check the box next to “Block [username]. This will remove [username] (in my example it’s MetroNY), people MetroNY invited, and all their pins.

4. Finally, click on “Remove Pinner” to finalize.

group-spam-3

 

Pinterest-combat-spam-tutorial

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Google Analytics Email Marketing Dashboard For Beginners – This is a must read for anyone who uses Email Marketing

23 Friday Aug 2013

Posted by leonidesignoryblog in Bloging, Email Marketing, Multi Channel Marketing

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Tags

Analytics, Email Marketing, Google Analytics, Google Dashboards, Marketing, Online Marketing, Reporting, Social Media, welcome campaign, welcome emails

Brought to you from the fine folks at Marketing Land and
Online Marketing Mavin Carrie Hill

With the sophisticated software and programs available today for email marketing, the state of emails I receive from huge corporations blows me away. Historically, email marketing has been an afterthought. There are those that do it well. Really well. But it seems to me that a majority of email marketing is this last-minute, “crap I forgot to do this,” throw something together, send-without-testing nightmare that converts a fraction of what it could — or nothing at all.

So, what is the difference between doing it right and doing it completely wrong? Tracking. If you’re consciously tracking how well your email marketing efforts are performing and truly analyzing the conversion rates, there’s no way you’d relegate it to last minute.

Read the entire article here Google Analytics Email Marketing Dashboard for Beginners

 

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Pinterest Cheat Sheet

23 Friday Aug 2013

Posted by leonidesignoryblog in Uncategorized

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Pinterest, Social Media, Social Media Marketing

Pinterest is one of the easiest social networks to navigate, given its image-rich format. Pinterest is designed to easily allow you to organize and share photos online that link back to the original website or source. Once you upload or share an image on Pinterest, this image is referred to as a Pin. You then organize Pins onto user-created, customizable Boards based on a similar theme. For instance, a baker might have a “Gluten Free Cupcakes” board, an interior designer may have a “Before and After” board featuring inspiring makeover pins, and so on. The possibilities of your Boards are limited only by your imagination, and the correct creation of Boards for your business can greatly increase traffic, engagement and your audience. Fellow Pinners can find your boards through Pinterest’s feeds, searches and the repins of fellow users.

Pinterest Facts:

  • About 85 million unique visitors visit Pinterest each month
  • 70 million registered users worldwide
  • Daily user engagement has increased 145 percent since 2012
  • Pinterest currently generates more referral traffic to business websites than Youtube, Google+ and Linkedin combined

Pinterest Basics:

  • A pin is any image or video you upload to Pinterest.
  • Any pin can be repined by other users, and links back to its original source (We recommend pinning images from your website, to increase traffic and engagement for your small business. If you need assistance with your website, we would be happy to provide that.)
  • Pins are then organized onto custom boards, which are arranged by topics of your choosing.

Your Pinterest Account:

  • Only verified business accounts can market their goods or products through rich pins, and have access to Pinterest Analytics.
  • Rich pins allow you to display product information such as price, availability, customer reviews, ingredients and more.
  • You must have a properly working website to apply for a Pinterest business account.

What To Pin?

  • You can pin a variety of different images. We recommend pinning your top selling products or services, along with industry related blog content from your website.

Pinterest and Other Social Media

  • We highly recommend you integrate your Pinterest updates into your other social media platforms for increased social sharing, such as Facebook, Twitter, LinkedIn, etc.

Looking for even more Pinterest tips and tricks?  We cover these areas and more in greater detail in our latest ebook, “The Small Business Guide to Pinterest.” It’s the perfect guide for both SMBs and marketers, giving everything you’ll need to know to successfully market your business on Pinterest. Grab your free copy and pretty soon you’ll be Pinning with the best of them!

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Facebook Rolls Out Embedded Posts to All Users

22 Thursday Aug 2013

Posted by leonidesignoryblog in Facebook

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Tags

Facebook, facebook page insights bug, Social Media, Social Media Marketing, social media tools

Facebook embedded posts are now available for everyone, not just launch partners who had access to the feature when it was first announced in July.

Anyone using a third party website, including users who post to personal blogs or websites, can now embed a public Facebook post directly into their own site. Users can find the line of code needed to embed a post or video by clicking on the arrow in the post’s upper right-hand corner.

SEE ALSO: 20 Things Your Most Annoying Friends Do on Facebook

Facebook originally rolled out the feature last month to news publications like Mashable, CNN, and Huffington Post. Feedback from the trial run encouraged Facebook to reduce the width of embedded posts on mobile devices to better accommodate the phone screen, according to a Facebook blog post.

 

Embedded-Post-Facebook

 

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Pinterest pins a plan for growth

22 Thursday Aug 2013

Posted by leonidesignoryblog in Uncategorized

≈ 4 Comments

Tags

Online Marketing, Pinterest, Social Media, Social Media Marketing, social media networks, social media tools

Article courtesy of Jefferson Graham

Women gravitated to Pinterest’s visual appeal early on; now the social network is making a concentrated effort to reach out to small businesses to start using the service as it seeks to expand its audience base.

Pinterest has yet to accept advertising — it’s expected to start experimenting with monetization next year — but it’s open for business for folks looking to market to consumers.

BIG STORES: Pinterest poised to pin down retail revenue

Pinterest, which reached 46 million visitors in July, according to measurement site ComScore, is a website and app that lets users “pin” photos and Web links of things they’re interested in. You can browse categories to see what folks think of, say, wedding dresses, sunflowers and chicken pot pie, and businesses can post photos and links to try and grow their sales.

Pinterest recently introduced a new tool called “Rich Pins,” which lets retailers provide extra information about what’s being pinned. For instance, if online retailer Etsy displays an image, Pinterest also includes the price, size and color, says Evan Sharp, a Pinterest co-founder. “That helps us make it easier to discover.”

Some businesses have had a hard time understanding Pinterest, he admits. “Pinterest takes a moment to ‘get it.’ If you don’t take that moment, there’s a little bit of a learning curve.”

But those who do get it, love it.

Courtney Jentzen, who makes custom wedding invitations and illustrations, regularly “pins” her work on Pinterest, and gets lots of feedback — and inquiries.

“For me to post a tweet would be showcasing a thought, but since I’m visually based, Pinterest is such a bigger deal,” she says. “A pin can create a ripple effect. I post it, it shows up on someone else’s page, and it goes from there. You can reach so many more people than you’d find on a blog, or even on Twitter or Facebook.”

Making Pinterest cooler than any other social network — at least for Jentzen — is the clickthrough. Click the photo once, see the picture, click it again, and it takes you straight to the company website. “No one else does that,” she says.

Patty Triplett West, who runs the Good Karmal company in Bozeman, Mont., says she pins on Pinterest because “I have to be there. People go on Facebook to connect, but with Pinterest they are there to be inspired.” As a company, she offers her caramels as custom gifts for weddings and anniversaries, and each one is wrapped with an inspirational quote. “Folks often pin them when they’re planning.”

Consumers can’t spend enough time with it.

Tammy Thompson, from Las Vegas, likes to go on Pinterest to “see what my friends like to do, places to go and things to create for your home,” she says. “It’s really fun.”

Kelsey Junger loves “everything” about Pinterest. “I’m a teacher, so all the school ideas, fashion and that stuff.” How many hours a day does she spend on Pinterest? “Too many … about two hours.”

Sharp describes Pinterest as a place “to help people discover what they love, and inspire them to do those things in their real life.”

WORD OF MOUTH

Pinterest launched in 2010, and struggled for a year until women began to discover it and began spreading the word. Some $338 million has been raised by the firm from a variety of venture firms including Andreessen Horowitz and Bessemer Venture Partners. Forbes says Pinterest is valued at $2.5 billion.

Growth has been ultra-fast. Some 140 folks work at Pinterest; a year ago, the company had just 15 employees.

The firm was founded by Ben Silbermann, Sharp and Paul Sciarra, who has since left the company.

Jeremy Levine, a partner with Bessemer Venture Partners, says that after successful investments in companies that rely heavily on user-generated content (review-siteYelp and networking site LinkedIn) he wanted to keep at it, and was intrigued with Pinterest’s concept of sharing ideas via photos.

“Users were using it not once or twice a day, but multiple times,” he says. “It was rare to see that kind of passionate response.”

Challenges for the company include establishing a business model, making Pinterest relevant outside the United States, and broadening the appeal here.

Potentially, Pinterest could be “tremendous. If it all works, it could be a fabulously valuable business that could be worth many billions of dollars.”

Meanwhile, what’s next for Pinterest?

“You’ll see Pinterest feel more personalized,” Sharp says. In the coming months, Pinterest will “start to understand how as you pin things and say what you’re interested in we can help you discover more things for you. That’s going to be really valuable.”

Follow Jefferson Graham on Twitter: @jeffersongraham.

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Facebook’s got a plan to ramp up advertising. Here’s what you need to know.

21 Wednesday Aug 2013

Posted by leonidesignoryblog in Facebook

≈ 3 Comments

Tags

Facebook, facebook page insights bug, Marketing, Social Media, Social Media Marketing, social media tools

Facebook Exchange (or FBX for short) is an advertising system that will let advertisers buy Facebook ads that will be targeted to you based on your off-Facebook browsing activity. Facebook announced FBX in June.  It’s still in its experimental phase, but will be rolled out in the near future.  We discuss the biggest things you need to know about FBX.

How does Facebook Exchange change anything for me?

Previously, the ads you’d see on Facebook would be targeted based on your liked pages, the interests you put in your profile, your location, and other info that you chose to share with Facebook, on Facebook.  Now, you’ll start seeing Facebook ads based on the pages you visit and the things you click while you’re off Facebook.  Facebook has always had the ability to track users across the web through its social plugins, such as the Like button, but FBX marks the start of Facebook openly harnessing that data for advertising.

What are the top three concerns with FBX?

1.  More data collection = more worry.  FBX is another step in trying to monetize Facebook’s ability to know who you are and what you’re doing, and no one has more information about that as Facebook does.  Facebook users are already concerned about privacy; the last thing they want is Facebook gathering even more data about them.  The FBX announcement came on the heels of Facebook’s user vote on its new Data Use policy.  87% of voters opposed the new policy, which contained revisions allowing Facebook to launch FBX.  It’s important to remember that if you’re a Facebook user, you’re the product being sold.

2.  No opt-out.  There’s no way to opt out of this advertising system on Facebook.  An individual would have to do separate opt-outs for each of Facebook’s 8 demand-side platforms or use a privacy plugin like our DoNotTrackPlus software to block tracking.  Users should be able to choose whether they’re tracked, and Facebook isn’t offering them that choice.

3.  FBX is the first step in an external ad network for Facebook. Think of it like this:  FBX is uni-directional, moving from a website back to Facebook to display an ad.  Information flows only from right to left.  An ad network would be bi-directional:  displaying ads across the web based not only on browsing activity, but a user’s Facebook profile info, status updates, and posts.  Information would flow back and forth between Facebook and the rest of the web to track and target users everywhere they go, which most Internet users wouldn’t view as a positive because most of them don’t like being tracked.

Although Facebook isn’t currently combining off-Facebook advertising data with its massive database of personal info, it’s likely they will in the future.  We know that they’re the master of small changes and gradual erosion of user privacy.  Given the pressure they’re under to profit post-IPO, and given that advertising is 85% of their revenue, they’ll need to capitalize on every avenue they have.  They have a fiduciary duty to their shareholders to be as profitable as possible, and their chief asset is user data.  Launching their own external ad network will allow them to compete with Google’s.

Why should businesses and entrepreneurs be concerned about FBX?


Facebook is a behemoth.  As they expand their reach into more industries, they’re leaving less room for competition.  They’ve already gone from social network to display advertiser to ad network with FBX, and they have their sights set on becoming its members’ email, messaging, search, and phone service.  Because they’re a closed platform, there’s less room for entrepreneurs and innovation, while Google has been more open with their services.
We think that entrepreneurs should be focused on building the next big thing, not seeing how they can extract more data from their users.

How is FBX any different from the ad targeting already put into play by businesses who use ad networks’ services?

The ad retargeting process isn’t different.  The fact that Facebook is the display site is what’s different.  Facebook’s members use the site to connect with friends and family; they don’t think of it as a place where they’re hit with advertising.  And remember:  Facebook knows more about you than any other site.  They’re not just another display advertiser.  They have the personal information and the resources to launch the most targeted–and potentially invasive–ad network in history.

Does FBX violate any laws?

Not in the US, but the EU has stronger cookie laws.  Problems could arise if US companies are using FBX to target EU Facebook members, so it’s likely that FBX will be US-only at first to avoid having to comply with the cookie directive (which requires all companies who use tracking technology to receive consumer consent before tracking, give consumers access to their data and an opt-out mechanism, and only use collected data for disclosed purposes, among others).  Most of Facebook’s advertisers are American companies, though, so restricting FBX to US advertisers and Facebook members isn’t a severe limitation.


Let us know what you think about FBX and Facebook privacy in general in the comments below, and check out our PrivacyWatch email service to receive alerts each time Facebook makes any privacy changes (which, as you may have noticed, is a lot).

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What You Need to Know About Facebook’s News Feed Algorithm

06 Tuesday Aug 2013

Posted by leonidesignoryblog in Facebook

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Edge Ranking, Facebook, facebook page insights bug, Marketing, Metrics, Online Marketing, social media tools, Strategy

I’m pretty sure Facebook is doing this to drive me PERSONALLY crazy. None the less it’s important, so here goes. Credit for this article goes to  TechCrunch, VentureBeat, Image credit: Johannes Fuchs]

facebook-news-feed-algorithm

More than 700 million people use Facebook’s News Feed daily, but not many of them understand how it works. Today, that all changes with the introduction of Story Bump and several other improvements that aid in the discovery of new stories.

Previously, Facebook relied on a system called EdgeRank to compile stories in News Feeds. Now retired, the social network is using new signals to organize feeds, such as who people interact with, what they like, and the kinds of stories they interact with most.

Story Bumping

The idea behind Story Bumping is that stories that someone hasn’t seen get pushed above the ones he or she has. Previously the News Feed would rate all published stories since logging in and display the best ones. Posts that didn’t make the cut got buried under other stories, making it unlikely that anyone would ever see it.

With Story Bumping, Facebook won’t just look at what stories have been published since someone last looked at the News Feed, but all of the recent stories that the person hasn’t seen. This way he or she will see more relevant stories, even if they’re a little bit older.

According to Facebook, this method has resulted in five percent more Likes, comments, and shares on stories from friends and an eight percent boost in interactions for stories from Pages. Additionally, potentially visible stories read increased from 57 percent to 70 percent, meaning that people are reading more content.

Last Actor

Another new feature, Last Actor, takes into consideration the most recent factors from someone’s Facebook activity. For example, if someone interacts with a post at 8am, the social network might show him or her more of that person’s post later in the day and give the original poster a slightly higher score.

The updated algorithm will keep track of the last 50 interactions and will apply that to help rank individual News Feeds so most posts by the last actor will be included. For brands, if someone engages frequently with your Page, he or she could potentially see a lot more of your content.

A final change that is still in development will eventually let News Feed look at a particular member’s posts that Facebook finds relevant and arrange it in a chronological order by actor. This will give a higher score to the most recent stories from friends — so someone’s 1pm post will appear higher than his or her 2pm post.

This feature is expected to be released in the future, and we imagine more details will be shared at that time. Last Actor is currently available on the web and mobile, while Story Bumping is available on the web only — it will be added to mobile soon. So to recap, a general rule of thumb for all content creators is to not be boring. The more people interact with your content, a higher volume of people will see it.

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Facebook Introduces Embedded Posts

06 Tuesday Aug 2013

Posted by leonidesignoryblog in Facebook

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Yesterday, Facebook announced that users will soon be able to embed Facebook posts into their websites and blogs.

Introducing Embeddable Posts
Embedded posts contain all the information and interactivity that they have on Facebook: pictures, videos, and hashtags; share, like and comment buttons and totals; as well as the name and category of the page it was originally posted on.

Hashtags, call to action buttons and the original page name can all be clicked on and interacted with. Longer posts which have to be edited down to fit within the embedded posts template will have a ‘See More’ option at the bottom which, when clicked, takes viewers to the whole post on Facebook. Only public posts can be embedded online.

Twitter users have been able to embed tweets for a while, while Instagram and Vine recently enabled the embedding of videos and images. As with the embeddable content on Twitter, Vine and Instagram, embedded Facebook posts will improve the quality of content on news articles and blog posts, and drive traffic to Facebook.

Facebook are trying out the feature with a number of journalism sites before releasing it worldwide, including CNN,Huffington Post, Bleacher Report, PEOPLE and Mashable.

Are you excited by the new Facebook embedded posts feature?

 

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