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Monthly Archives: November 2013

The Complete Guide to Tumblr Subcultures

17 Sunday Nov 2013

Posted by leonidesignoryblog in Multi Channel Marketing, tumblr., Uncategorized

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Best Practices, embedding, linking, tagging, visual marketing

Brought to you via the ever so talented folks at Marshable –

Tumblr_Culture-1 (1)

On Tumblr, users can post a huge variety of content and media. So, it’s no surprise the social blogging platform hosts wildly diverse communities. Some of these groups are so big and so active they become subcultures in their own right. They take over tags, earn thousands of reblogs and even create dedicated blogs entirely dedicated to one, very specific subject.

Most Tumblr users partake in one or several different subcultures, depending on their personal interests. Because Tumblr allows users to create multiple blogs, a single account can have various subculture-related blogs, as well as a personal one.

SEE ALSO: 11 Tumblr Tips for Power Users

Whether you want to become an active participant in one or six of them, here are some of the most prominent and popular Tumblr subcultures.

Fandoms

fandom

Image: Tumblr, Emma Armstrong

 

Tumblr has become home to hundreds of fan communities, also known as fandoms. A fandom can involve any form of media — TV shows, books, movies, music, etc. While fandoms do exist outside of Tumblr, and have for a long time, this social media platform is where they currently thrive.

These fandoms often produce lots of fan art, fan fiction and host discussion on various elements concerning their favorite media. Said discussion can be about anything, such as the serious implications of the show’s treatment of women or which reality show couple should just kiss and live happily ever after.

Some fandoms are bigger than others or have more active users, though their popularity does not always correlate to how well-perceived the piece of media is offline. The examples below are some fandoms that are unique to or began on Tumblr.

SuperWhoLock

SuperWhoLock is a combination of the three television shows: Supernatural, Doctor Who andSherlock. Fans often group these three shows together because users who enjoy one tend to watch the other two as well. Separately, the three have huge fan bases on Tumblr; however, the shows are often combined into one name for the sake of brevity. For a prime example of this fandom amalgamation in action, check out SuperWhoLock and Others.

Homestuck

Homestuck is an animated webcomic created by Andrew Hussie. Many of these fans congregate on Tumblr, discussing characters, creating fan art and setting up IRL meetups for local fans. Celebrity and Tumblr user Dante Basco is also a big fan of the webcomic and even has a character based on him, called Rufioh. If you’re interested, read the comic or check outToday in Homestuck to get an idea of the story.

Welcome to Night Vale

The Welcome to Night Vale fandom is unique because it grew before the podcast’s popularity. In fact, the series’ steadily increasing fan base is in part thanks to enthusiastic fans on Tumblr who encouraged others to listen in. Since the show has no visuals, many fans like to draw their interpretations of various characters and scenes, even writing their own episodes or interpreting previous episodes in video form. If you want to check out Night Vale’s community on Tumblr, the -Welcome To Night Vale is a great place to get started.

Food Porn

food porn

Image: Tumblr, treatsforme

 

Much like Pinterest and Instagram, many Tumblrs are dedicated to taking pictures of their gorgeous looking meals or snacks. This type of media is often referred to as “food porn.”

Among these blogs, some users create homemade meals plus the recipes on how to make them. These users are often happy to answer questions about techniques, ingredients and other culinary inquiries, so their followers can replicate the dish at home.

SEE ALSO: The Beginner’s Guide to Tumblr

Other users take pictures of food from restaurants and post them with the restaurant information and dish name. This is great for Tumblr users who like to travel or who want to find new restaurants in their own backyard, complete with pictures. It’s especially helpful for people with specific diets, for example, vegetarians, vegans or those who keep kosher or halal. Many users with special dietary needs tend to have their own Tumblr blogs about finding restaurants that cater to those diets.

Other blogs, like We Are Always Hungry, take or reblog photos of delicious food you’ll never be able to eat — just to torture your tastebuds.

Tumblr_Culture-1 (1)

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When Is the Best Time to Post on Facebook?

15 Friday Nov 2013

Posted by leonidesignoryblog in Facebook

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Facebook, Social Media, Social Media Marketing, social media tools, Strategy

best times to post on Facebookcan’t begin to count the number of studies I’ve read that claim they know the best time or day to post on Facebook.

While most of these studies conflict with one another, they also consistently conflict with my own analysis. This may not be what you want to hear, but the best time to post depends on your business and your audience. With a little extra effort and a little creative thinking, you can determine the best time for you.

How can you determine the best time for your business?

Focus on understanding your audience

Research shows that a Facebook post receives half of its reach within 30 minutes. Consequently, you should try to determine when your fans are on Facebook and aim to schedule your posts around that time.

Step 1: Determine who your audience is

Look at your Facebook demographics. They may be different than you think. You can review the age range and gender break down by opening your Facebook Insights and visiting the “Likes” tab. If you have multiple locations or a large customer base, you will want to review the location of your audience as they may be spread across various time zones.

Step: 2: Think about what their day looks like

Now that you know the demographic of your audience, think about their day — is your typical fan a mom? A student? Likely to work at 9-5 job? All of these factors can help determine the best time to post on your page.

Step 3: Apply what you know

Use the information you now have about your audience to post effectively. These Facebook statistics might also help provide more insight about posting best practices.

Facebook statistics about usage

Today, more people access Facebook from a mobile device than a desktop — 751 million monthly active users to be exact. Smartphone owners even spend more time checking Facebook on their mobile device than they do using Google. (For those who are skeptical about their fans viewing their Facebook content via mobile, don’t worry. You can check it all out in Facebook Insights.)

Think about this…80 percent of 18-44 year olds check their smartphone as soon as they wake up. It’s likely that your fans are reaching for their phones and scanning their newsfeed as they start their day. This creates an optimal time to post. In the last month or so, I’ve tested posting between the hours of 6:30-8:30am on the Constant Contact Facebook Page and have seen great results.

Smartphone owners tend to reach for their phones around meal times and 86 percent of mobile internet users report using their device while watching TV. These individuals also spend almost double their time accessing social media via a mobile device on the weekends compared to weekdays. Don’t jump to any conclusions just yet though. Weekends and weekdays, between 5:00-8:00pm, aren’t necessarily the optimal time to post because of newsfeed competition. During these hours, you’re likely to compete with your fans’ hundreds of friends and the other brands they follow.

On the Constant Contact Facebook Page, I’ve noticed that our posts receive the most engagement during off-peak hours when less overall posting is going on. Try to find your engagement sweet spot by determining the intersection of time when the majority of your audience is on Facebook and the time when the least overall posting is occurring.

Studies have also shown that more than half of users only access Facebook when they’re not at work or school. Also, the hours that people are commuting to and from work shows mobile usage peaks. Although it’s not safe if they’re driving, many mobile social media users are checking their phones on the way to work, which creates a great time to post about your business.

Let’s review. When is a good time to post on Facebook?

√ Early morning

χ During work (9am – 5pm)

√ Between work and dinner

χ After dinner (TV time)

√ Bedtime

χ Weekends

The bottom line?

The best time to post on Facebook is when your audience will see it. And this is going to be unique to you and your business.

Using Facebook Insights

If you want to analyze actual numbers to determine if past posting times (or if trying new posting times) are working effectively, simply follow these steps for using Facebook Insights.

1.  Export the “Post level data” from Facebook Insights for your preferred time period.

2.  Open the Post level data in Excel within the “Lifetime Post Stories by action” tab (the third tab) and delete all columns except D, H, I, J, and K. Don’t delete E if you’re interested in seeing what types of posts work well for your audience.

Note: This does not include clicks on links. It includes only “Likes,” comments, and shares. To review link clicks, simply review the same columns in the fourth tab in “Lifetime Post consumers by type.”

Don’t forget, timing isn’t everything! Determining the ultimate time to post on Facebook won’t increase your engagement if your content isn’t engaging.

Do you believe in a universal best time to post on Facebook? What time do you think is the best time to post? Tell us in the comments below.

This article originally appeared on Constant Contact Blogs and has been republished with permission.

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Lose the Press Release and Actually Reach Your Audience Learn How

15 Friday Nov 2013

Posted by leonidesignoryblog in Bloging, Email Marketing, PR, Uncategorized

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Blogging, Multi Media, PR, Video Promotions

Press releases have been around for over 100 years, so it’s natural that when organizations think of ways to share news, they default to a press release.

While press releases can be effective, they are not the only tool available to marketers in an age of social PR. Organizations need to look for other ways to share their their information and realize that poorly executed releases really do more harm than good.

Google announced changes to the link building scheme in July 2013 and reported that links with optimized anchor text in press releases would be in violation. That change facilitated  a larger discussion on press releases and how to do them properly, which was long overdue.  Often, press releases were being issued with little thought to the actual news value or they were being used to support SEO. The end result were a high number of releases that were simply not useful to the media.

Do You REALLY Need a Press Release?

It’s time for every organization issuing press releases to carefully assess if they are needed and consider alternatives. There are times when a press release is appropriate, such as financial news or major corporate announcements, but the majority of the time another tactic will be more effective.

The news release is simply a way to package your story and share it with the world.  Now, thanks to social media and the web, you no longer need to rely on journalists to tell your story. Instead of chasing after media hoping they will pick up your release, social PR puts you into the driver’s seat. Your organization is now the publisher and you have countless channels you can use to share stories directly with your target audience.

Here are five ways you can ditch the press release and reach your target audience:

Turn it into a Blog Post or Guest Post

When issuing a press release, the idea is to be able to share a story with media so they in turn will write a story that your customers, partners and other stakeholders will read. By turning your story into a blog post, it forces you to tell a better story with more context, doing what the journalist would have done for you. By playing publisher and sharing it on your blog (or as a guest post on a high visibility site in your industry) you are able to control the message and connect with those who are most interested in reading it.

Break News Up Into Social Updates

A press release when issued usually is posted to your site, distributed by newswire service and then shared on social media.  Go beyond the press release by taking key pieces of your story and sharing them via social media. Create tweets that share a link back to your blog post or related resources. Share updates on Facebook, LinkedIn and Google+ that add value to the bigger picture with your content. And remember, don’t just share things once. If you package your story the right way, it can become an evergreen piece of content you can share for months and possibly years to come.

Create a Video

Video is a highly effective way to share many stories. It can inject emotion and color into something that could otherwise be quite dull. For example, if your organization is announcing you’ve donated money to a local charity, instead of issuing a boring, factual release, why not create a video featuring stories of the organization you are helping? If you are launching a product, sharing stories of users and how this is helping their business is far more engaging than reading a product’s feature list. Videos can then be shared on your web site and via YouTube and other platforms to maximize their reach.

Use Stunning Visuals

A picture is worth a thousand words, especially on social media. It’s been proven time and time again that visual content gets more likes and shares.  A recent infographic from Infographic B2B indicated that photos are shared two times more than text only updates and our brains simply process visual content faster than text. Infographics are an ideal way to present research, share new product information or simply tell a story. Beyond the infographic, think of how you can use a picture with a text overlay to present the story visually and bring it to life.

Pitch the Media One-on-One

The goal of a press releases is to secure media coverage.  However, pumping out a release and hoping that the media see it is not strategic. If you truly have news, carefully research who covers this area, what type of stories they write, how best to contact them and create a customized story pitch just for them. Perhaps you have a customer that is using your product in an innovative way and has increased profits. A reporter covering that topic or a trade magazine may be interested in this type of story if you take the time to carefully craft the story so it is a fit for their needs and audience.  A personalized, well planned pitch sent by email will always be more effective at getting their attention than a generic press release.

Next time talk of a press release starts within your organization, carefully consider the audience and goals for sharing this particular story. Decide if your story is newsworthy and a press release is truly the right way to present this information. The options above provide some great alternatives that you can use to package a compelling story and actually reach your target audience.

 

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Now Twitter Lets You Make Multiple Timelines!!

12 Tuesday Nov 2013

Posted by leonidesignoryblog in Twitter

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Tweet Deck, Twitter

Rock on Twitter!

Brought to you via Marshable and Chris Taylor

Twitter unveiled the ability to make custom timelines Tuesday — a move that puts the newly-public company squarely in Storify‘s territory. Users can create their own timelines around particular events, filled with tweets from particular users and topics.

Twitter1

“Whether you want to collect the best Tweets about a TV show or help people find the latest information about fast-moving real-time situations, custom timelines let you give everyone a place to follow along,” wrote Brian Ellin, product manager for the Twitter platform.

SEE ALSO: The Beginner’s Guide to TweetDeck

You’ll need Tweetdeck, the Twitter client that the company bought two years ago, in order to make the custom timelines. Developers can also make one by hand using the Twitter API.

Tweetdeck users will be familiar with the concept, since the service has long allowed its users to create custom columns of content. What has changed is that those columns are now, in effect, portable. The custom timelines will be fully embeddable, just as Storify’s are.

Not all Tweetdeck users can make the custom timelines yet, but Twitter says it will be rolling the option out to everyone over the next few days.

Storify, founded by former AP journalist Burt Herman, was bought in September by Livefyre for an undisclosed sum. The one advantage it still has over Twitter’s custom timelines: it can incorporate Facebook updates too.

Image: Bethany Clarke/Getty Images

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