When we speak to small businesses trying their hands at Facebook marketing, one of the most common complaints we hear is “I don’t have time for Facebook!” It’s true – being good at social media is time consuming. However, if you are organised about the way you manage your social media, you will not only save time but also have better content to post.
The key is in the planning. A good social media marketer will plan out their content with an editorial calendar for their Facebook page. Have you got one going for your page yet?
Why Do You Need An Editorial Calendar?
The most time consuming part of maintaining a Facebook presence is usually finding and posting interesting and relevant content. An editorial calendar will:
Let you plan ahead and be prepared.
Give you time to source and create quality content in advance.
Save you from having to labour over your Facebook page daily.
Allow you to get others involved if necessary. Sometimes two heads are better than one and you can involve someone else in the content creation process when you have the time to plan ahead.
Top Tips For Your Editorial Calendar
Having an editorial calendar in place is not just a social media practice. Magazines, newspapers and blogs have been maintaining such calendars for years. It only makes sense to be organised when you have so much content to publish and such little time!
Here are some tips to help you get started –
Posting ad hoc on your Facebook page can be very time consuming so the best advice we can give you is to use your calendar to plan your content in advance. Depending on the nature of your business, you can plan content a week in advance or even a month. Usually, it’s not a good idea to plan content more than a month in advance as things change and a lot can happen in a month.
What sort of topics do you want to focus on, on your Facebook page? Creating a calendar is an excellent opportunity to identify a theme for your page. By clearly outlining a theme for your page, your content will stay on topic and on brand more often.
Types of Content
When you’re short on time (and ideas) for content, do you find yourself falling back on internet memes? Are you finding there isn’t much variety in the content you post on Facebook? Laying out your content within an editorial calendar gives you the opportunity to plan out the types of content (images/ videos/ links etc.) you would like to share with your audience.
When are you going to post your content? You can plan out your content for each day of the week or you can plan out types of content for particular days of the week. For example – food posts for Fridays. You can even drill down further and
Analyse and Adjust
Don’t be afraid of change. Analyse your content and your calendar on a regular basis to see what’s working and what’s not. Change things that don’t work. Also, if something else comes up during the month – don’t be afraid to discard your planned post and insert something more timely or more relevant.
Editorial Calendar Template
It’s a good idea to start your editorial calendar with some sort of structure in mind. The structure will help you create and plan out your content for the long term.
You can include as much information as you need within your calendar. When starting out, it’s a good idea to cover the basics. As you start using your calendar more frequently and get more used to the process, start making tweaks wherever necessary. As you become better at planning your calendar, you will figure out what works for you and what doesn’t and this will allow you to change the process as you go.
Click here to download a sample of the editorial calendar
Also, watch out for an upcoming blog post in which we will cover how to put this calendar to use. We will show you how to source and create your content and build a content schedule that you will be proud of!