The new look includes font changes and more prominent photos that span the entire news feed, but the overall look is more subtle than the changes Facebook promised a year ago when it first announced the redesign.
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Those proposed changes never took place, except on a small number of users’ profiles, and ultimately were abandoned. Thursday’s update is an alternative that Facebook’s news feed product manager Greg Marra told Re/code takes user feedback from the past year into account.
There are other slight changes to the redesign, like larger buttons added to the “people you may know” section along the right rail and slight design tweaks to icons on the “update status” and the “add photos/videos” tabs across the top. The new look will not impact the way stories or ads are surfaced, however. Images for both ads and organic stories will be the same size, as they are on mobile.
“We want to be clear that this update does not affect ad specs, ads performance or optimization,” a Facebook spokesperson told Mashable. “These changes are visual updates and do not affect how content is surfaced to people, nor do they change how stories are ranked in News Feed.”
The new design will rollout to users in the “coming weeks.”