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Want to discover how to engage more users on Twitter?

Have you considered using psychology techniques?

Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you.

In this article I’ll share six psychology tips you can use to create tweets that’ll engage your audience.

use psychology to improve twitter engagement

Learn 6 ways use psychology to improve twitter engagement.

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Why?

The methods used to construct language and motivate customers often stem back to basic psychology, which is something used to persuade, engage and influence buyers.

For example, using rhetorical questions at the start of Twitter ads or general “sales” tweets might work well for you. The tweets will engage users and make them consider how your product or service could benefit them.

Here’s how you can improve brand recognition, catch the attention of more users and increase the number of clicks, retweets and favorites that your tweets receive.

#1: Take Advantage of the Bandwagon Effect

Humans are innately social beings; we’re born with a powerful psychological need to belong. This dates back to our ancestors who lived at a time when it was best to live in groups to ensure a higher chance of survival. Although society is different now, identification with and a sense of belonging to a group or organization are paramount to our well-being.

Psychologists say that there are three primary groups that people aim to associate with: groups to which they’d like to belong (aspirational), groups that share the same ideas and values (associative) and groups to which they don’t want to belong (dissociative).

The language you use within your tweets can help users identify with one of the three primary groups. As a result, they’re more likely to respond.

yorkhornets tweet

York Hornets used an aspirational tweet to encourage followers to become part of their team.

In the aspirational tweet above, a cheer team recognized that some of their followers might want to try out for their team. It uses that desire to influence them to join their Facebook group.

The tweet below from the Huffington Post uses the values of association to engage users and encourage them to respond to an article. The tweet asks if followers agree with a strong statement. Users will reply, retweet and click through, as they try to decide which side they are on.

huffpostuk tweet

This controversial tweet uses the value of association to encourage followers to respond.

The language used within tweets can also help customers make a dissociative connection to a competitor, and as a result, a better association with your brand. Technology companies often compare their product to a competitor’s spec or an older product, and receive excellent engagement.

samsung tweet

In an attempt to gain customers Samsung compared two products, showing its product as the better choice.

Anyone viewing the above image from Samsung would want to associate themselves with the newer camera and improved image, rather than the old one.

Key Takeaway: Use Twitter to link your products and services to the three primary groups that customers respond to: aspirational, associative and dissociative. This will promote higher engagement, as well as cultivate users who have an affinity for your brand.

#2: Use Image Psychology

Many marketing and advertising studies have been conducted to see what type of images have the highest conversion or click-through rates. In nearly all studies, an image of a person, particularly a close-up of his or her face, increased the success of the ad or the web page.

Apply this research to your Twitter strategy. Tweet images with faces. And be sure tohave a nice headshot on your Twitter profile.

37 Signals conducted a test that looked at different variations of the Highrise home page to see which one converted the most visitors to paying customers. They found that a page where they included an image of a person created a 102.5% increase in signups.

landing page comparison

The landing page on the right, which used a person’s image in the design, increased signups by over 100%.

Jakob Nielsen, an expert in user interface design, explains that “a huge percentage of the human brain is dedicated to remembering and recognizing faces. For many, faces work better than names.”

To make your brand more recognizable to your Twitter audience, head up your profile image with the face of the company, such as the CEO or founder. This will make that person more recognizable to the audience, which is an especially important tactic for a new company.

Even for a SaaS company, where there is no obvious “person” to sell, it’s useful to include images of happy customers within individual tweets, particularly those linking to blog posts or case studies. The effectiveness doesn’t really come from who is in the image, it’s more about what the image conveys to the reader.

Shared with permission via SM Examiner

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