Small business owners often find that Facebook helps their bottom line, but how can you be sure that your time on the social network is well spent?

Update Frequently
If you don’t have time to update your Facebook page, there’s no reason to have it. Tools like Hootsuite allow you to schedule posts, so you can spend a few minutes once or twice a week to populate your Timeline, and none of your followers will be the wiser.

Be Interactive
Reply to people who comment on your wall, even if their comment is a complaint. A negative experience that becomes positive in the public realm helps your brand while you can also direct customers with complaints to the person who actually can help them.

Avoid Shameless Self Promotion
Yes, Facebook is a place where you can post a link to your latest blog post or talk about products added to your eCommerce website. However, you don’t want to only do those things. Post customer photos or links to industry-related news. The latter helps build you as an authority.

Complete Your Profile
This includes the “About” section. Put your URL directly in that blurb as well as in the expanded information so users can click over to your website no matter where they’re looking on your profile. You’ll also want to use relevant keywords here. 5. Represent Your Company Even if you’re not an eCommerce business or it isn’t your intent to use Facebook as a type of customer service, consumers will expect you to. Respond kindly to every criticism and with humility to every compliment. Be personal but stay away from anything that might be misconstrued as “TMI.”

Make Goals Do you want more followers?
Do you want to see Facebook Insights graph raising as more people talk about your brand? Maybe you want people to sign up for your newsletter or feed. Or is it important to get more traffic to your website or see greater sales? Being active on social media can do all of these things, but your strategy may change if you want to focus on one over the other.

Measure Results
Facebook has built in Insights for page owners to see how well their posts do, and you’ll find similar metrics if you purchase advertising on the social network. However, you can also use Google Analytics and other tools to measure the success your activities on Facebook, which you’ll want to do to be more successful in the future.

Shared via