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Category Archives: Bloging

Twiter and the 2012 Election – Lessons Learned

26 Monday Oct 2015

Posted by leonidesignoryblog in Best Practices, Bloging, Content Marketing, Email Marketing, Facebook, Marketing

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Behavior, Best Practices, Community, Community Management, ebooks

The following is an excerpt from the new ebook, “How to Use the Internet to Win in winningin2016-cover2014: A Comprehensive Guide to Online Politics for Campaigns & Advocates”, available in the Amazon store for the Kindle e-reader and as a PDFn Epolitics.com.

The explosion of Twitter marks one of the biggest changes in the digital political landscape in the last few years — in 2008, Barack Obama had all of 100,000 followers by Election Day, a number that was well above 20 million on Election Day 2012. Though the Twitter and Faceook are often lumped together in the popular mind, Twitter isn’t quite a mass medium in the same way Facebook has become — it’s more of a channel to reach those“influentials” like bloggers, journalists and activists. Also different: you can pretty much post as often as you want on Twitter, while you’ll probably want to limit yourself on Facebook to keep from burning out your audience.

An example of Twitter’s ability to influence the political discussion? In 2012, Obama and Romney campaign staff regularly engaged in “Twitter duels” online, with reporters and activists the intended audience. Though these back-and-forth exchanges probably didn’t change any votes, they got plenty of media attention — mission accomplished.

Functionally, Twitter is the very short equivalent of blogging, with a dash of social networking thrown in: individual Twitter messages (“tweets”) are limited to 140 characters in length, and people generally have to choose to “follow” someone’s Twitter feed in order to see their updates. As with Facebook, essentially anyone or any organization can create a Twitter feed, but in some sense Twitter lacks the reciprocal nature of a true social network — plenty of feeds have thousands of followers but follow far fewer people in return themselves (do you think that Lady Gaga really pays attention to what you say?).

One important consideration — Twitter’s a useful tool for campaigns, but its real political power may lie in what campaigns CAN’T do on it, which is to dominate the conversation. Twitter is truly a democratic medium (with a small “d”), and content and opinions spread on Twitter often find their way onto blogs and cable news and into newspapers. Twitter helps create the sea of information in which modern campaigns swim, and whether or not they’re active on Twitter themselves, it’s likely to shape the political communications environment in which they operate.

What to Tweet?

A common perception of Twitter is that it’s an inherently trivial medium — it’s often spoken of as a way to tell the world what you had for breakfast. But in practice, normal people who fill Twitter’s “airwaves” with self-indulgent drivel generally don’t pick up much of a following (for celebrities, that’s unfortunately NOT so true). In fact, perhaps the most common single use of Twitter is to spread links to blog posts, videos, news articles and other pieces of in-depth content, making the 140-character limit less of an issue.

In general, as in so many other parts of the online advocacy space, readers aren’t likely to pay much attention to you unless you have something of value to offer them. People who tweet too much trivia too often can find their followers dropping off in droves, so be sure to pay attention to the KIND of information you distribute. Not every tweet needs to be a haiku-like gem of wisdom, but it rarely hurts to think for at least a minute or two about your ultimate communications goals before messaging the world. How often people Tweet varies immensely — I have friends who’ve sent out 10 or 20 times more messages over time than I have, for instance. It really depends on what you have to say.

Building a Following

Once you’ve established an initial base of content on Twitter, next start building your following. Unfortunately, short of being mentioned in the Twitter feed of someone famous, finding an audience typically takes time. Start by following the people you want to follow you — your staff, political activists in your state, district or area, local bloggers, journalists, etc., since at least some of them will follow you back right away. Once they do so, you have the opportunity to reach them — and potentially, their own audiences through them.

Supporters = Amabassadors

Of course, you’ll want as many of your supporters to follow you as well, particularly if their own following is large and/or active. So ask them! A “follow us on social media” email is a nice break from a string of fundraising asks, and your supporters may appreciate a chance to help the campaign without having to open their wallets.

@Replies and Hashtages: Engaging the Community and Connecting with Prominent Voices

The most effective way to build your following over time is to actively engage the Twitter community, a process that can take several forms. The most straightforward is to use an “@reply,” in which you reference another Twitterer in your own post (i.e., “@epolitics why don’t you just shut up about this crap”). You can use @replies to hold a back-and-forth conversation with someone, plus they’re a good way to get the attention of someone with whom you’d like to connect (Twitter.com and other Twitter-management tools — like Hootsuite — typically make it very easy to see who’s @replied you).

@replies also play a role in “retweeting,” which is the forwarding of someone else’s posts to your own followers. Retweets are one of the signature characteristics of the ongoing Twitter conversation, since they let people provide value to their readers without having to write new content themselves. Plus, retweeting someone more prominent than you can be a good way to come to his or her attention, particularly if you use the old-school “RT @reply” method rather than Twitter’s newer built-in retweet function (RT’ing a tweet as an @reply also lets you add a comment, another valuable feature).

Besides RT’s, the other common bit of Twitter shorthand you’ll commonly encounter is a “hashtag,” a word or abbreviation preceded by the “#” sign. Twitterers use hashtags to refer to a topic that’s being discussed by several people at once, for instance an issue, event or public figure, and people often use Twitter’s search function to follow the extended discussion around a particular tag. This tendency makes hashtags a valuable way to gain exposure to new followers and to find yourself retweeted, assuming of course that you have something interesting to say. Some websites attempt to keep track of common hashtags, but the easiest way to find the hashtags in general use is to use a Twitter search around a topic and look for the tags terms people are using when they talk about it.

Engaging the Twitter community is obviously time-consuming, since you have to pay attention to what many different people are saying — you can’t participate in the conversation unless you’re actually listening. Besides hashtags, dedicated Twitter-management tools like Hootsuite and TweetDeck let you break the feeds you’re following down into various groups, for instance based on topics they cover or the kind of author they are (hint: track relevant journalists), and they also tend to speed up the process of posting content vs. going through Twitter.com itself. A good tool will typically allow you to pre-schedule Tweets for publishing, something that’s particularly handy if you have content that needs to go out over the weekend or while you’re traveling.

Besides public conversations, you can also “Direct Message” someone behind the scenes if you are following each other reciprocally, and I’ve known people who’ve been able to connect with a blogger or reporter via DM whom they’d never been able to reach via email.

Advanced Tactics

Twitter has given rise to an impressive array of different tactics and practices in its short time on Earth. “Live-Tweeting” an event involves covering it comprehensively as it happens, and social media-friendly conferences and seminars typically promote the use of certain hashtags to facilitate the process. Activists or groups can also pre-arrange TweetChats, which are public discussions at a particular time and around a particular hashtag. Many people pay attention to the hashtags that are “trending” on Twitter, i.e., becoming widely discussed, and the goal of a TweetChat or live-tweeting is often to either encourage a topic to trend or to ride the wave of a subject that’s moving up the popularity ladder. Finally, a Twitter interview can be an interesting way to run a one-on-one public conversation, though it practice it can feel like competitive poetry or a freestyle rap showdown — i.e., a public balancing act on a very narrow wire.

Twitter and Cell Phones

A common question about Twitter: why the 140-character limit? The answer is cell phones — Twitter is designed to be used like SMS text messages, making it one of the few online tools commonly and easily works on handheld devices. Some organizers have taken advantage of this fact to use Twitter to help rally communities in which cell phones are more common than access to the traditional internet. Others have used the Twitter/phone connection for on-the-spot coverage of rallies and other events, particularly as a means to distribute photos and videos shot with their phones. Finally, some campaigns in 2012 employed “protected” Twitter feeds — ones that can only be followed by people “approved” by the feed owner — to organize field staff and volunteers on the fly.

Advertising on Twitter

Update: this section has changed in the version 2.0 of this ebook, published in April of 2014! Please go toTwitter Advertising for Politics & Advocacy for the latest information.

Warning: Ways to Stumble

The most important Twitter rule to remember? Don’t be an idiot, since something you post on Twitter will live forever, even if you try to delete it (just ask Anthony Weiner). Even if you’re smart enough not to send topless photos over the internet, a big mouth can still get you into trouble. As a friend of mine once said of a Democrat challenging Sen. Chuck Grassley, “as long as he has a Twitter feed, she has a chance.”

Another note of caution: electoral campaigns in particular need to be careful to distinguish between a candidate or officeholder’s Twitter feed and one updated by staff, since Twitter as a community tends to value authenticity. If Twitterers find out that a “candidate’s voice” is not actually his own, the campaign’s credibility can take a hit. Campaigns can use both approaches in a single feed if it’s clear whose voice is speaking at any given time, and can even turn a relatively rare candidate appearance on his or her own feed into an event to promote. Finally, don’t forget that once a campaign has a Twitter feed, people will expect to be able to follow it and interact with the author(s). Don’t start a feed and let it die of neglect.

For more from this chapter, please download your copy of “How to Use the Internet to Win in 2014″ today.

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Using Blogger Outreach To Market Your Product

15 Monday Jun 2015

Posted by leonidesignoryblog in Best Practices, Bloging, Content Marketing, Multi Channel Marketing

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Advertising, Behavior, Best Practices, Blog, Blogging

Outreach marketing header

The story of the “great” blogger with “great” content but no traffic is a common one. Your excuse may be that you’re blogging as a hobby, maintaining an online journal just for fun, or not in it for the money.

But who are you kidding? Be honest with yourself—if you wanted to journal and didn’t care about having an audience, it would have been easier to write in a diary or Word doc.

If you didn’t care about an audience, you would have written a diary. #blogoutreach

CLICK TO TWEET

So, you want traffic, right? Even if you aren’t blogging with the intention of building a million-dollar blog, it’s nice to have your ideas, words, and hard work appreciated.

The unfortunate thing is that this idea of “content is king” has got you believing that, if you writeamazing content, the traffic will somehow find you and because of this, you’ve been producing a post or two a day for the last 6 to 12 months. While you haven’t wasted your time, this strategy is incomplete.

Whether or not you run your blog like a business, you need to strategize like a business. Focusing on your “product” with no investment in marketing is like a business sourcing materials, manufacturing 100,000 widgets, storing the inventory in a warehouse, and then wondering why the customers haven’t been buying the product.

Not all is lost, however. You have tons of great blog posts already published and now you need to find the right bloggers or audience to share it with.

How Will Outreach Marketing Make Your Blog More Successful? via @StartABlog123

CLICK TO TWEET

Get Your Free Outreach Marketing Template Now!

Outreach marketing mockup

Plan Your Outreach Marketing And Link Building For Free!

Get Your Free Template Now

Link Building Strategies: Guest Blogging And Outreach Marketing

Unless you’re already recognized as an authority or have thousands of readers a day, a passive form of content marketing isn’t going to work. Instead, your link building campaign must take two forms—guest blogging and outreach marketing.

For purposes of link building in this article, let me define guest blogging and outreach marketing:

  1. Guest blogging is contributing a blog post to a publication.
  2. Outreach marketing is requesting that a blogger link to your content from an existing or upcoming post.

Any effective link building campaign should, at the minimum, incorporate a combination of these two tactics.

But how do you decide where to leverage each one?

Guest blogging

outreach marketing

Guest blogging should be reserved for highly-relevant, powerful authority sites. This is because, as an individual blogger or one part of a small team, you don’t have the resources (time, energy, money, opportunity cost, etc.) to contribute to every single guest posting opportunity. You have to pick and choose where your resources will yield the greatest results.

The obvious example is that you would make a concerted effort to contribute to the CoSchedule Blog, whereas a smaller, lesser-known blog might get a pitch to be included in next month’s roundup.

Prioritize your guest blogging opportunities. #marketingtips

CLICK TO TWEET

Finding guest blogging opportunities.

To evaluate a blog, you must find relevant ones. This is really the easiest task of all because whose job is it to return relevant blogs? Google’s!

However, you need to be specific. If your blog is about “personal finance”, you wouldn’t try to reach out to CNN, Yahoo Finance, Wall Street Journal, or Bloomberg, which happen to be some of the top results for that keyword search.

Instead, pick a related, niche topic such as “how to become financially independent” and open up every website in the first 300 results (maybe not all at once).

Just remember that, as you work through this guide, it will benefit you to repeat the following process multiple times with different keywords to find the greatest number of bloggers to contact.

To find the best guest blogging opportunities, search for one that is relevant and in your niche.

CLICK TO TWEET

Evaluating blogs.

To determine if a website is worth guest blogging, don’t bother with the standard PageRank and domain authority (DA) metrics. PageRank hasn’t been updated since December 2013 and doesn’t seem to have the weight it once did in Google’s algorithm. Furthermore, as a third-party metric developed by Moz, DA is easily manipulated.

For example, I’ve come across dozens of penalized sites with high domain authority, and I view penalized sites as essentially useless for SEO purposes. If Google penalizes a site and takes away its traffic, it is effectively stripping the strength of that domain, so why get a link from one? Beware of link sellers and SEO’s selling links on crappy high DA sites.

Forget DA and PageRank to find guesting opps. Organic traffic is better.

CLICK TO TWEET

Ultimately, the best indication of a blog’s strength is the amount of traffic Google sends to it via organic rankings, making SEMrush my favorite SEO tool. Just enter the blog you are interested in contributing to, choose “Positions” under the “Organic Research” tab on the left, and click on “All time” in the “Organic keywords” section.

If you find a level or upward trend, the blog is trusted by Google. Here’s a blog that ranks for nearly 10,000 keywords and is one you would likely be interested in earning a link from:

SEMrush organic traffic review for outreach marketing

Note that this blog has been around for at least 4 years and enjoyed gradual growth until recently exploding with traffic. That’s the kind of blog you should want to be featured on.

However, if this blog only had a 6-month history, now that might be a red flag indicating black hat SEO. And while you may get a temporary boost in rankings by guest posting on a site like that, it might be short-lived and thus a waste of your time because the goal is to build a strong, sustainable, long-term business model even if it takes more time and energy.

An example of a blog to avoid may have a chart like this:

SEMrush organic traffic drop review for outreach marketing

As you can see, this blog was hit by a penalty in late 2011 and has slowly been losing its keyword rankings.

Not all penalized domains will demonstrate an obvious trend like this one, but anytime you see a huge drop in traffic and no recovery, the blog is in decline. This doesn’t necessarily make it unworthy of contributing to, assuming the traffic hasn’t finally reached 0; it just means it isn’t a priority right now. Save it for a lull period when you want to tie up loose ends.

Guest blog vs. outreach: How to decide?

Outreach marketing guest blog vs. outreach

Once you’ve decided a blog is worth reaching out to, you must determine your approach. There aren’t strict rules for pitching a specific blog; it really depends on a number of factors, such as:

  • How many keywords is the domain ranking for?
  • How relevant is the blog to my target audience?
  • Is there a “Guest Post”, “Contributor Guidelines”, or “Write For Us” page? If so, how demanding are the guidelines?
  • Does the author link out often? If so, are the links dofollow?
  • How commercial does the site look?

For me, a domain needs to rank for at least 300 keywords or have a large, loyal following (subscribers or social media) to be worth investing hours writing content. The bigger the blog, the more time you should invest in making your contribution absolutely memorable because eventually, your portfolio of work will be your future credentials in email pitches.

Guest blogging guidelines: Blogs must rank for 300 keywords or have loyal following.

CLICK TO TWEET

On the other hand, if a blog is weak, you’re better off pitching the blogger on giving you a quick link by asking them to check out your content. Here is a template of the email pitch I use:

outreach marketing email template example

To make this feasible, the page you ask them to check out and possibly link to must be impeccable. Your content has to be extremely unique and insightful, your graphics need to be beautiful and vibrant, or you need to find some way to make a strong emotional connection with the blogger.

The page must offer exceptional value to the blogger’s readers to convince him/her to share your resource; otherwise, you are wasting your time.

Choosing the right content to promote.

I’ve never been a prolific blogger. In fact, I probably don’t build “blogs” the way traditional bloggers do because I don’t develop content on a daily or even weekly basis.

Since I create and grow so many websites, I focus on writing content where it makes strategic sense. There isn’t an exact formula for that, but I’ll use my latest project as an example.

Outreaching marketing choosing the right content to promote

After 5 years of being a full-time Internet marketer and SEO expert, I finally thought it was time for me to start sharing my Internet marketing and SEO knowledge. I created StartABlog123.com to teach beginners how to start a blog.

Given that the competition in the all-encompassing “blogging” niche is intense, it was important that I make my content stand out. This meant comprehensive non-commercial content, useful guides and resources, custom images, infographics, etc.

For instance, I noticed a lot of solo bloggers discussing burn out, not knowing what to write about anymore, and linking to other resources that helped blog owners come up with new ideas. Knowing there was a “market” for this type of content, so I created the “Ultimate List of Blog Post Ideas”.

Find a blogging niche and create content that solves problems. #outreachmarketing

CLICK TO TWEET

Now lists of blog post ideas already exist, but none of them break them up into the types of content (how-tos, checklists, top 10 lists, interviews, podcasts, etc.) and then provide 5 examples of actual ideas for each. The post ended up being nearly 3,000 words.

Fortunately, after all that work, it was a hit. I even got a Tweet from Ann Smarty:

Knowing I had created something bloggers might consider special, I searched for “blog post ideas” in Google, skipped the first 30 results, and started approaching bloggers with the email pitch above. Since then, my traffic has nearly doubled!

an example of how successful outreach marketing doubled traffic

Market Your Content

There are many bloggers who pour their heart and soul into their writing and have absolutely amazing ideas, analyses, and content. You may be one of them. Sadly, your work may not be getting the appreciation it deserves, and that’s because you haven’t spent the time to let readers know you exist.

That can all change with an effective marketing strategy.

You can get to 100,000 visits a month with 100 posts or 10,000 posts. Frankly, I prefer the former. The only difference is how much time you invest in marketing your content.

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Google Webmaster Guidelines Update Calls “Low Quality Guest Blog Posts” Spam

14 Thursday Aug 2014

Posted by leonidesignoryblog in Advanced Search, Best Practices, Bloging, Content Marketing, Google SEO

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Best Practices, Blogging, Community Management, Google+

This article was shared from Search Engine Land

Low quality guest blogging is considered little or no original content by Google.

Barry Schwartz on August 12, 2014 at 4:49 pm

Low quality guest blogging is considered little or no original content by Google.

Google has updated their webmaster guidelines, specifically in the little or no original contentguideline, to add “low-quality guest blog posts” as an example of “scraped content.”

Brian Ussery first spotted this change, noting how Google has been fighting the use of guest blogging and posting around link building. Specifically when Google’s head of search spam said guest blogging is done for SEO purposes.

Since then, Google has penalized several guest blog networks and continues to set their targets on low-quality guest blogging that aims at manipulating their search results.

Here is a screen shot of the guidelines page before the change:

little-original-content-old

Here is a screen shot of the guidelines page after the change:

little-original-content-newq

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What does Google say about keywords, should they drive your blog or should content?

11 Wednesday Jun 2014

Posted by leonidesignoryblog in Advanced Search, Bloging, Content Marketing, Google SEO, Google+, Online Marketing

≈ 2 Comments

Tags

Best Practices, Blog, Blogging, Engagement, SEO, social media tools, Trending

Form over fashion, chicken or the egg, and keywords before content are just some of the intellectual debates that have raged as humankind attempts to come to grips with the big questions that plague our times. While the relative merits of comfort over appearance are well known, the chicken versus egg chronological lineage is still up for debate when people bend their thoughts to more esoteric contemplations. What is not up for debate is the importance of quality content over keywords when it comes to writing engaging online copy that will appear high in search engine results. Indeed, the old days of stuffing a 500-word article with 122 examples of the exact same keyword are long gone thanks to changes made by Google to their search algorithms, which punish the practice of keyword stuffing and rewards content that it perceives to be relevant and helpful to the end user.

Rise of the Machines…

In the “Wild West” of early internet interaction, it was discovered that the search engine rankings could be “gamed” into recognizing, and singling out, websites that practiced the art of keyword stuffing. Simply stated, keyword stuffing is the practice of writing online copy to be read by a machine rather than copy designed to be consumed by a human user.

This old formula was predicated on the notion that search engines scan the internet looking for certain keyword density in response to search inquires. When the engines located articles displaying such keyword density, they posted the results in search rankings for the end-user to consume. Unfortunately, this practice dictates that copy be written for machines rather than humans, and the results rarely offered compelling or helpful information.

Recognition that People Are Using the Machines…

Search engine giant Google sought to change this reality by tweaking their search algorithms in early 2012. Known as a Panda Update, the changes affected nearly 12% of all search inquiries, and the results have transformed the way people write copy on the internet. Under Google’s new protocols, the sure fired methods that drove search rankings in the past, no longer guarantee the lofty heights that they once achieved. In much the same way that you cannot discount the movements of an elephant when you are sleeping together in a twin-sized bed, the shear size of Google has assured that their changes are felt throughout the online search world.

Google based their changes on observations of social media. The propensity to share valuable information on such platforms as FaceBook, Pinterest, and Twitter drove the recognition that the yardstick for high search ratings is quality content rather than the ham-fisted tactic of keyword stuffing.

The Nuts and Bolts of a Panda Attack…

If your site is negatively impacted by a Panda update, you will know almost immediately, and it will manifest itself in the form of dramatic drop in traffic. It is possible to bounce back from a panda hit, but it takes some diligent work and a little time. Google recommends reviewing your site for substandard material as that is the new yardstick in determining high search rankings. Further, it should be noted that quick fixes would not provide a solution:

  • Panda is not about back links and anchor texts.
  • Tidying up a messy back link profile will not help.
  • Reconsideration requests won’t help.
  • Recovery will be re-measured once Google rolls out another update.

Webmasters can expect a Panda roll out every four to six weeks on average, and continuously upgrade their sites in the interim to achieve better results. Specifically, they should keep an eye out for content that would draw Panda’s ire:

  • Remove material that would probably not be shared by readers.
  • Get rid of duplicate material on your site. This might apply to content that has been pilfered from elsewhere on the web, or it could mean pages have been duplicated across your site.
  • Scour the site for thin material with an eye towards replacing pages that only have a sentence or two with quality engaging content.

Improved Literary Frontier…

These new rubrics have resulted in a marked improvement of the quality of online copy. While the use of keywords has not been removed, their use is within the framework of a natural, in-depth discussion of the topic that leads to their use in a naturalistic way. As such, copywriters and SEO professionals are scrambling to develop superior copy that represents an improved literary frontier for those looking for quality online information and content.

 

Written by Danny BenDebba

CEO of http://www.daasn.com and http://www.daasnlocal.com

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Insight into the state of Social Media Marketing 2014

04 Wednesday Jun 2014

Posted by leonidesignoryblog in Best Practices, Bloging, community manager, Content Marketing, Email Marketing, Multi Channel Marketing, Online Marketing

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Audio, content marketing, Podcasting, Rich Marketing, Sales Conversion

There are three times during the year that I step back and spend some time evaluating my social media marketing efforts. One is right at the beginning of the year. I always have high hopes to do this in the first few weeks of January but as the saying goes, the best laid plans… The next is May which is roughly a third of the way into the year and once more in September.

When May came around this year I decided to document some of the steps I take to evaluate my social media marketing health so to speak. These will change from year to year as the tools of the industry change so plan on doing a little pre-evaluation research each year to make sure you are keeping up with trends and the ever changing landscape of social media.

I will be using results shared via the 6th annual social media marketing industry report. You can download the entire report from the link at the end of this post. Here are the gauges that I used this May to evaluate the state of my social media:

Visual Storytelling:

No surprise here. This point of view has been on the rise steadily since the beginning of social media and continues to be a cornerstone of content marketing. With the introduction of platforms like Instagram, Pinterest and even Google+ it has gained popularity in leaps and bounds. What has become more prevalent however is the use of both audio and video in the visual arena. While social media has always recognized and rewarded rich content it is now critical. It is by far the main advantage that social media has over marketing channels.

2014-05-25-Platforms-Common

Facebook advertising is a must:

Gone are the days of unlimited organic reach on Facebook. It was a great ride while it lasted but if you want to be effective or even noticed on Facebook you will have to pay. When Facebook first introduced “paid” advertising it was a extremely cost effective way to really get the jump on your competition. As marketers and businesses began to see the advantage of Facebook advertising and increased their budgets according, Facebook took notice and like any good free market company they used it to their advantage. I personally have no problem with the paid advertising model that Facebook is using and that others are sure to follow. It helped to weed out the players from the dabblers. Accordingly Facebook advertising has become more sophisticated, targeted and effective. If you have not spent time learning the new tools that Facebook has added to their advertising tool box you should do so, it is well worth it.

2014-05-25-Paid-MediaGoogle+ learn it, use it, embrace it, it’s not going away:

I have been telling my clients for the last 3 years that although Google+ may not appear to be a significant player in the social media arena, you ignore it to your own detriment. The primary reason Google+ is important is due to the general understanding that Google+ presents unique opportunities for building your online identity and authority.

If you have not heard  of Google+ recently change in leadership, well you might be living under a rock but that aside this change has some questioning its future. Let’s be clear about one thing: All of the social networks should be considered “rented land.” So, be sure you are building an online presence on a site you own and control. When it comes to Google+, I’m confident of two things. The nature of Google+ will change just as the other networks will. However, there is no question Google+ will survive as a resource for growing your business. Why? Google is in the content business, and social provides valuable context that adds value to that content. This is why Google co-founder Sergey Brin took over the CEO role at Google in 2011 to focus specifically on social search.

2014-05-25-Learn-More

Email Marketing is alive, thriving and the preferred tool for sales conversion:

If you think of social media in the same terms of the “circle of life” you begin to understand how email marketing plays a critical role in your content marketing circle of life. The majority of leading marketers name their email newsletter as their number one sales conversion tool. This is why everything else is designed to drive subscriptions to it. Podcasts are great for getting information out to the masses especially if they are free, but you will find statically that they very rarely convert. On the other hand email, good email does convert. Now it has to provide inherently great value for it to convert, after all subscribers want and deserve your very best. If you consistently honor that, conversion becomes a natural by-product of the ongoing conversation.
2014-05-25-Email-Marketing

Podcasting the great differentiator:

Serious marketers are getting into podcasting so if you consider yourself a serious marketer read on. Podcasting is on the rise for a variety of reasons, with one of them being that its much easier for audio content to stand out because there is far less of it available than other formats. On a practical level, every person you interview for your podcast becomes a willing marketing partner, at least for that show. Podcasting is also a great way to meet other industry leaders as you effectively collaborate to help each other. Probably the best reason for creating audio content is that it tends to be more personal. Think of it as the future of talk radio. Your personality will naturally emerge as you communicate your message to your audience that is giving (nearly) their full attention as they commute, exercise, or just pass the time.

2014-05-25-Audio-PodcastingThat is my process in a nutshell, now as promised, here is where you can download the 2014 Social Media Marketing Industry Report. Check it out, as there is a whole lot more to learn about the myriad questions that small business marketers share.

 

 

 

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Blogging Tips From Power Bloggers

28 Wednesday May 2014

Posted by leonidesignoryblog in Best Practices, Bloging, Content Marketing

≈ 2 Comments

Tags

Best Practices, Blogging, Marketing, Social Networks

Here’s the awful truth: nobody is reading your blog.

Nobody.

So, what are you going to do about it?

Yes, you. Promoting a blog takes work, and it’s work that only you can do. So make sure your content is on point. Create original images and use them intelligently. Build relationships and a loyal audience. Get personal. Leverage Twitter and other social media platforms to maximise visibility, engagement and sharing.

And most importantly: make it happen. This visual from Referral Candy features nine powerful blog promotion tactics from top marketing experts.

9-blog-promotion-tactics

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What is a winning blogging strategy

27 Tuesday May 2014

Posted by leonidesignoryblog in Best Practices, Bloging, Content Marketing, Google+, Marketing, Online Marketing

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Tags

Best Practices, Blog, Blogging, Google Analytics, MOBILE SOCIAL NETWORKING, Online Marketing, SEM, Social Media, social media tools

t’s pretty much common knowledge that these days, any business, particularly an online business, should have a blog. But how? And why? What is this platform going to do for your brand? Are you selling products? Are you building a community? Is it about building awareness? And most importantly, who’s it for?

These are all questions you should be asking yourself before you put pen to paper, or fingers to keyboards. Now let’s get onto the how… Check out our first five easy steps to a winning blogging strategy below:

Brainstorm

Whether you’re starting from scratch or you’ve already got something up and running, stop and get your team together! A brainstorm between your writers, marketing gurus and whoever else might be involved is a must for any successful blogging strategy. This brainstorm should be happening about once a month. If you’ve been blogging previously, get your analytics up in front of everyone – what posts have been successful? Which have been the most shared on social media? Take these factors into account when you’re coming up with topics for the next month.

If you haven’t started with content yet – no problem! This next tip’s for everyone: Have a close look at your competitor’s posts. Jot down any articles that have high share-rates. You should take inspiration from these, and write a related post.

Another one for the newbies: if you haven’t already decided on how many posts per week you’d like to publish, now’s the time to do it. Keep in mind you’re going to want to stay consistent, posting the same amount each week and on the same days too. Knowing these details will help you come up with a content calendar.

Schedule

Once you’ve decided on the number of posts you’ll be publishing per week, and per month, you’ll be able to create a rough plan for a content calendar. Do some research! Look into when your target audience is online the most. This is when you should be posting and promoting.

Clients

We know that we’ve talked about knowing your audience and clients before, so we’ll keep it brief. If you know your clients, you’ll know what they’re after in a blog. Whether it’s craft DIY tips, quirky ‘behind-the-scenes’ footage or informative marketing advice, you’ll know it and you’ll be able to provide it. Knowing your audience is also knowing the purpose of your blog, which is something that should be decided straight away in order to get your strategy underway. Check out these 5 Critical Tips for Identifying Your Target Audience from Technori.

Writers

If you’re just starting out, or your business is relatively small, you may have already decided that you’ll be writing the blog yourself. That’s completely understandable! Just be aware that there are a few things you should get your head around when it comes to creating great content. Firstly, you should make sure that you’re an avid reader of other blogs. This is great in terms of keeping an eye on the competition, but also knowing what’s out there in general, and knowing what’s possible within a blog platform. Reading will provide you with inspiration in terms of both structure and subject matter. Make sure you’ve got a list of go-to blog examples to devour.

The above still applies to writers that you’ve hired, but hiring the right writer is also crucial. Obviously, the right person depends on the purpose of your blog. For example, if your aim is to sell a complicated product, you’ll need a writer who is also an expert in what you’re selling. This writer will need to provide a lot of insight, and so it may be appropriate that in this instance, your product manager take on the blog themselves, or at least train the person you’ve brought on board.

Make sure your writers are great at creating catchy headlines. Obviously, these are the first things your audience are going to see – you want your headlines to inspire enthusiasm and interest, as well as be optimized for SEO (but we’ll get to that).

It’s one thing for you to know your audience, but make sure your writers know it too. Make communication with your writers a big priority – they should know not only your audience, but the goals of the business itself, what’s it all about? Check out these guidelines for creating great content.

Style Guides & Editors

The importance of the language you use on your online platforms should never be underestimated, but in this case – this isn’t all an editor and a style guide are for. Of course you don’t want spelling and grammatical errors throughout your content, but there’s something as equally important: consistent style and tone. It doesn’t matter if you have one writer or twenty – you want all your written content to be of a similar nature, it needs to represent your brand after all.

Early on in the content creating process, put together a style guide for your writers. This can list everything from preferred spellings and topics to cover to how to format headings. If your writers follow this carefully, you will be rewarded with consistency throughout your whole blog, no matter how many writers you have.

Analytics

Installing analytics is a must for every website owner. These are brilliant tools that allow you to track and measure your success, enabling you to identify successful posts, and use this information to create similar posts. The most commonly used tool is Google Analytics, which offers an extensive breakdown of your site, traffic and audience. Some of our favourite features?

  • Audience. This lets you view your demographic, their interests and behavior.
  • Acquisition. See where your traffic is coming from – is it direct or from an organic search? Is it from social media or an email marketing campaign?
  • ‘Real Time’. See how many people are on your site at this exact moment; what they’re looking at and where they are in the world.

It’s amazing what you can learn about your audience and your own content by reviewing your analytics on a regular basis. Did we mention it’s free?

Keyword Research

If you know your audience you’ll have a rough idea of what they’re searching for when they hop onto the world wide web. Once you’ve got this in mind, you can play ball seriously. There are a number of keyword planning tools available for you to choose from. There’s Google Adwords Keyword Planner which can tell you how often a term is searched for each month, as well as suggest similar terms to use. This is one of the few free tools available, some of the paid services include Market Samurai and Raven, which also offer SEO (Search Engine Optimization) Packages.

Another tool we’ve just discovered is ReSearch.ly. This service filters conversations from 1000 days of social data so you have insight into your target audience’s “influence, sentiments, demographics and psychographics”, allowing you to “get inside your reader’s head”. ReSearch.ly offers newbies 10 free searches before they have to subscribe, so have a play around, and see if it’s something that could work for you.

Once you’ve done your keyword research, you can get your writers on board and discuss how to integrate these terms into your written and visual content. Think outside the box here, use your keywords in your image captions and alt tags, if possible have a category title using a keyword… Be sensible though, you still want your content to be super easy to read and share-friendly.

If all of this is new to you and you’re a little confused – no problem! Check out Moz’s Beginner’s Guide to SEO & Keyword Research here.

Link

There’s one more thing to consider before you put your blog post out into the world: Links. Your post should be an authority on whatever subject you’ve chosen, but there will always be offshoot subjects you haven’t covered, or have covered in the past… Never miss an opportunity to provide your readers with more information, whether it’s from your own site or a fellow blogger’s. Creating internal links (these connect from one of your posts to another post on your site) are great because they keep your visitor on your site, exposing them to more of your content. This also means that you and your site keep more of the ‘link juice’ (yes, that’s a real thing). Alternatively, by linking to an external source, not only are you showing your readers that you’re a good sport, but you’re also starting a relationship with like-minded bloggers and paying it forward. This encourages others in your industry to interact with you and your brand, which ultimately brings more traffic your way.

Publish

That’s right, we’re finally here. You’ve done all the grunt work; the brainstorming, the researching, the writers’ training, the style sheet and you’ve trawled through your analytics… Now’s the moment you’ve been waiting for. Hit ‘Publish’ and give yourself a pat on the back, a cheeky afternoon beverage or a nap (or maybe all three). You deserve it.

Promote

Unfortunately, the work doesn’t end there. Now you’ve got to give your latest post the best shot of reaching the most people on the web. Firstly, be sure to include sharing options at the bottom (and top) of your posts. You want people to share your content quickly and easily, which means making sure there are as few steps for them as possible. Next, promote your new post across all your social media platforms – use call to actions to grab attention and prompt interest. Another detail to remember – get your writers on board with social media sharing as well. It’s equally beneficial to them, as it gets their name and work out there for readers, but creates brand awareness for you as well.

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The Most User Requested Apps Have Arrived on Hootsuite!!

21 Wednesday May 2014

Posted by leonidesignoryblog in Best Practices, Bloging, Content Marketing, Pinterest

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Tags

Apps, Hootsuite

appdirectory-wave19-header

The HootSuite App Directory announces the addition of four new apps designed to help streamline communications and increase productivity.

Users have asked and we’ve delivered; the new Gmail and ViralTag for Pinterest apps represent our dedication to create a platform that caters to user needs. With over 13,000 votes submitted to the HootSuite Feedback Forums, these highly requested apps have arrived in the HootSuite App Directory.

Along with these much anticipated apps, we also introduce two new marketing apps, Vidcaster and Shopseen, that will help enhance your social marketing.

visit-appdirectory-btn

Introducing Gmail

For some people, getting updated could mean switching between Twitter, Facebook, and other tabs just to see their latest feeds. With the HootSuite dashboard, we put all your social networks into one view and now, emails as well!

Gmail---screen-1-updated
Read, write and respond to emails from your gmail accounts directly in the dashboard. Click to enlarge.

The Gmail app for HootSuite allows you to monitor all of your points of communication within one central dashboard. Never again will you have to take your eyes off another video on your Facebook feed for an urgent email. Simply tilt your vision a little to the side and you can multitask with optimal efficiency. You have the ability to read, reply, and delete emails from the dashboard. So if you’ve been too busy tweeting up a storm on Twitter, you can now give your overloaded inbox some much needed attention alongside your social media. Try the new Gmail app now and you’ll achieve inbox zero in no time.

installnow-btn

Introducing ViralTag for Pinterest

The ViralTag for Pinterest app allows you to schedule new pins right from the HootSuite dashboard.
The ViralTag for Pinterest app allows you to schedule new pins right from the HootSuite dashboard.

Have you ever wondered how some users on Pinterest gained their large fanbase? The key is to actively engage followers with new content. Now you can do that without manually pinning a new photo every hour. The new ViralTag for Pinterest app in HootSuite will allow users to easily schedule, share and analyze their pins on the dashboard.

When a clothing brand wants to introduce a new season of garments, this could mean several photos to share with their followers. To keep the momentum, users can choose to schedule photos periodically so that viewers aren’t visually overwhelmed by a single blast of updates. So how can you further promote your content? Brands and companies can now share their pins across all the social networks in HootSuite to push promotions for greater reach. Try the new ViralTag for Pinterest app.

installnow-btn

Vidcaster

In an interactive age, photos are not enough to tell a story. The use of video has become more prevalent in social media engagement. You can now easily distribute your Vidcaster videos across all your social networks in the HootSuite dashboard.

Easily view and share your Vidcaster videos across your social networks
Easily view and share your Vidcaster videos across your social networks

With the Vidcaster App, a social media manager can not only view and share videos, but access analytics to track engagement and viewership. Vidcaster provides you with the data to create videos that appeal most to your audience. Discover when your viewers drop off your videos and which videos are gaining the most attention. Improve the content you share with your followers. Install the Vidcaster App now.

Shopseen

The more people that see an item for sale, the more likely and quickly that item will be sold. Whether you run an online store or just want to get rid of some old clothes, it’s no surprise you’ve posted your items on multiple sites like eBay, Shopify and Etsy. But how do you keep track of all your listings?

You have the ability to share your listings with all your social networks in HootSuite
You have the ability to share your listings with all your social networks in HootSuite

The new Shopseen app lets you monitor all your listings in one stream in the HootSuite dashboard. You can keep track of inventory and orders, so you know when your hot items are running low. While often the issue for store owners is the lack of traffic to their listings. Using the Shopseen app, you can increase visibility by promoting your listings across all the social networks in HootSuite with one post. Generate more revenue and expand your reach, try out the new Shopseen app.

Did you know that our App Directory has 65 apps that help enhance your brand presence and enrich your social experience? Check them out today.

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SEO-Friendly Blog Posts

20 Tuesday May 2014

Posted by leonidesignoryblog in Best Practices, Bloging, Google SEO, WordPress

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Tags

Blog, Blogging, SEO Blog Posts

Search engine optimization is so important for marketers, but it can be a pretty tricky tactic to master with Google’s copious algorithm updates. What matters, and what doesn’t? What’s best practice, and what’s old-school? How can I remember it all, anyway?

We understand this is a common issue facing inbound marketers — and we want to help.

Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you’re writing them. The SEO Panel lets you know in real-time what you need to do to optimize your posts for the keywords you care about, and what you’ve already succeeded in doing for your in-post SEO.

Below, we’ll cover some of the suggestions from the SEO Panel, along with a few other optimization tactics you should keep in mind. Note that this list does not cover every single SEO tactic. Rather, these tips are meant to get you started with improving SEO for your blog.

If you’re a HubSpot customer, you’ll receive these reminders right in your post dashboard — just select the SEO View.

seo_panel

If you’re not a customer, you can use this checklist as a reminder as you blog.

1) Focus on 1-2 long-tail keywords.

When writing for your blog, it’s important not to stuff a ton of your keywords into a single post. Instead, focus on 1-2 keywords for each post. It’s best to limit keywords to this total because 1) search engines will actually penalize your post if it looks like you’re using keywords too many times, and 2) it helps keep you focused on a goal for your post. Yes, more than one keyword may appear in a post; but the goal of the post should be narrow enough to allow you to spend time optimizing for just one or two keywords.

Long-tail keywords may be more efficient to use since website visitors searching long-tail terms will often be more qualified. In other words, you’ll bring in the right type of traffic — visitors who convert — by using long-tail keywords.

Where are the best parts of your posts to include these terms so you rank high in search? Well, there are four essential places where you should try to include your keywords:

a) Title

The title of your blog post should include your keyword, but just be sure to keep your long-tail keyword under 70 characters. The title of your post will be a search engine and reader’s first step in determining the relevancy of your content, so including a keyword here is vital.

b) Body

You should mention your keyword at a normal pace throughout your post — that means you should include your keywords, but only in a natural, reader-friendly way. Search engines penalize any post they believe is using keyword mentions as a way to rank for a particular keyword, so this requires close attention in the writing process.

c) URL

Search engines also look to your URL to figure out what your post is about. Your URL should reflect your title, so ensure the keyword you use is relevant to the article. If you have to trim your blog post URL down, make sure you keep the keyword in it. We’ll elaborate on the importance of URL structures in more detail below.

d) Meta Description

Later in this post, we’ll also dive into explaining meta descriptions. Your meta description is meant to give search engines and your readers information about your blog post’s content. So be certain to use your long-tail term clearly here so Google and your audience are well aware of the post’s content, but also keep in mind that how engaging the copy is matters a great deal for conversion rates.

2) Use responsive design.

Blogs that are responsive will conform to the screen of any device. That means whether you’re reading a blog on a desktop, smartphone, tablet, or other mobile device, the site format and layout will be the same, making for a unified user experience. Responsive design is becoming more and more important for more than just UX, though. It’s also important for SEO.

A recent Google study revealed 61% of mobile visitors will return to Google to find a site that is more easily readable if they can’t find information on mobile sites right away. This makes having a uniform, responsive site imperative.

Another reason it’s important to have responsive design set up is that it creates one URL. This helps your SEO because any inbound links that come back to your site won’t be scattered across different domains. Any SEO power you gain from these links will be centralized, helping Google as well as your SEO ranking.

All content created on HubSpot’s platform is automatically responsive, so HubSpot customers can breathe easy.

3) Include meta optimizations.

Meta optimization is actually not limited to meta descriptions. To review, your meta description is the additional text that appears on your search results that lets you know what the link is about.

meta-description

The meta description is also important because it give readers information they need to decide whether or not your content is what they’re looking for.

Your meta description should include the long-tail keyword you are trying to rank for, because if we’re doing blogging right, it’s representative of the contents of your post. In the example above, I searched for “writing a blog post.” The words “write” and “blog post” are both bolded because they were the search terms I was hoping to find. Thus, including keywords here can go a long way in helping your audience identify you as a good option in search.

HubSpot customers: In the SEO Panel, you’ll notice SEO Impact is measured for different elements of meta optimization (and all of the items, actually). Optimizing your metadata only takes a moment, so ideally, you’ll hit all the elements of great meta optimization.

seo_panel_meta_optimizations

4) Use canonical tags.

You may have heard SEO experts say that you should never have duplicate content on your website. However, you sometimes need to display information in multiple ways to help your website visitors navigate your website. Whenever you have duplicate content on your website but need to keep both pages live, you should use canonical tags.

Canonical tags speak to search engines and tell them which page to index. Giving them this information ensures that your content is not punished for appearing somewhere else on your website. It also allows search engines to link to the appropriate or dominant resource.

To put in canonical tags:

  1. Pick the page that you want to be indexed, and write down that URL.
  2. Go to the duplicate pages that should not be indexed, and insert this code in the <head> section: <link rel=”canonical” href=”INSERT INDEXED PAGE URL”/>
  3. If you have any questions, follow these instructions from Google.

5) Optimize your images.

Blog posts shouldn’t only contain text for SEO purposes — you should also have images that help explain your content. But search engines don’t just look for images. Rather, they look for images with alt text.

You can figure out an image’s alt text by placing your cursor over an image. A small box will pop up that describes your image and, therefore, helps search engines interpret the meaning of the image. As you can see below, the alt text is “related-search.” Think of alt text as an interpreter for search engines. Search engines cannot interpret what an image means without the text to explain it.

alt_text_example

In HubSpot’s COS, the SEO Panel will recognize whether or not you have optimized your images. Though these elements are not as important as some other optimizations, they’re still necessary (and easy to add in).

image_optimizations_seo_panel

 6) Don’t use too many topic tags.

Topic tags can help organize your blog content, but if you overuse them, they can actually be harmful. If you have too many similar tags, you may actually get dinged by search engines for having duplicate content.

Think of it this way: When you create a topic tag, you also create a new page where the content from those topic tags will appear. If you use too many similar tags for the same content, it then appears to search engines as if you’re showing the content multiple times throughout your website. For example, topic tags like “blogging,” “blog,” and “blog posts” are too similar to each other to be used on the same post.

If you’re worried that your current blog posts have too many similar tags, take this opportunity to clean them up. Choose about 15-25 topic tags that you think are important to your company and that aren’t similar to each other. Then, only tag your posts with those keywords — that way, you won’t have to worry about duplicate content.

 7) Use URL structures that help your visitors.

The URL structure of your webpages should make it easy for your visitors to understand the structure of your website and what content they’re about to see. Search engines favor URLs that make it easier for them and website visitors to understand the content on the page.

For instance, let’s take a look at Inbound Hub. There are a handful of blog sections and a lot of different posts in each one. But, the URL structure makes it easy for our readers to navigate what section and content they read. Let’s take a closer look at how to properly structure your URLs by using our blog as an example:

  • We’ll start off by coming to the HubSpot blog by typing in this URL: http://blog.hubspot.com/.
  • Now, let’s say we want to head to the Marketing section. The URL would change slightly to: http://blog.hubspot.com/marketing. If we want to read the Sales section, all we have to do is change where it says “marketing” in the URL to “sales”: http://blog.hubspot.com/sales.
  • What if there’s a specific article we want to read — perhaps “How to Do Keyword Research: A Beginner’s Guide”? Well, its URL will show it’s an article from the Marketing section: http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht. The URL simply adds on an abridged version of title to the end of the post. If we wanted to look at a different blog post, the only part of the URL that would change would be after “marketing/.”

The structure of the URL acts as a navigation for us, letting us know where we are on the website and how to access new site pages. Search engines appreciate this, as it makes it easier for them to look at the URL and identify exactly what information searchers will access.

To find more best practices for URL structure, you can read more about it from Moz.

 8) Link internally when possible.

Inbound links to your content help show search engines the validity or relevancy of your content. The same goes for linking internally to other pages on your website. For instance, if you’ve written about a topic that’s mentioned in your blog post on another blog post, ebook, or webpage, you should link to that page. That will not only help retain visitors on your website, but also demonstrate the other relevant and authoritative pages to search engines.

If you’re a HubSpot customer, the SEO Panel suggests linking to other internal resources on your website. As you can see below, the Panel states that your overall SEO will be improved by doing this. Think of it as solving for your SEO while also helping your visitors get more information from your content.

internal_link_seo_panel

 9) Use the Google Webmaster tools section.

A great resource for finding out more about SEO is Google’s SEO section in Webmaster Tools. This page can likely provide you with answers to a number of additional questions you may have about the best ways to optimize your website, so we recommend bookmarking it.

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2014 Top Social Media Channels

03 Saturday May 2014

Posted by leonidesignoryblog in Bloging, community manager, Facebook, Google Analytics, LInkedIn, Marketing, Multi Channel Marketing, Online Marketing, Pinterest, tumblr., Twitter, Yelp, YouTube

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Tags

Community Management, Engagement, facebook page insights bug, Marketing, MOBILE SOCIAL NETWORKING, Online Marketing, Social Media, Social Media Marketing, social media tools, Trending

 

sm logos

 

 

 

 

 

 

My clients are always asking me “What is the best social media channel” and I always answer the same, “the one that works best for you. Truth is that not all social media channels are the same, just as not all businesses are the same. I recommend using the channel(s) that best suite your particular business. However to keep the the ranking monkeys happy here is the industry list of social media channels ranked by use, and popularity.

1 | Facebook
3 – eBizMBA Rank | 900,000,000 – Estimated Unique Monthly Visitors | 3 – Compete Rank | 3 – Quantcast Rank | 2 – Alexa Rank | September 1, 2014.
The Most Popular Social Networking Sites | eBizMBA
2 | Twitter
12 – eBizMBA Rank | 310,000,000 – Estimated Unique Monthly Visitors | 21 – Compete Rank | 8 – Quantcast Rank | 8 – Alexa Rank | September 1, 2014.
The Most Popular Social Networking Sites | eBizMBA
3 | LinkedIn
18 – eBizMBA Rank | 255,000,000 – Estimated Unique Monthly Visitors | 25 – Compete Rank | 19 – Quantcast Rank | 9 – Alexa Rank | September 1, 2014.
The Most Popular Social Networking Sites | eBizMBA
4 | Pinterest
22 – eBizMBA Rank | 250,000,000 – Estimated Unique Monthly Visitors | 27 – Compete Rank | 13 – Quantcast Rank | 26 – Alexa Rank | September 1, 2014.
The Most Popular Social Networking Sites | eBizMBA
5 | Google Plus+
30 – eBizMBA Rank | 120,000,000 – Estimated Unique Monthly Visitors | *32* – Compete Rank |*28* – Quantcast Rank | NA – Alexa Rank | September 1, 2014.

6 | Tumblr
34 – eBizMBA Rank | 110,000,000 – Estimated Unique Monthly Visitors | 55 – Compete Rank | *13*- Quantcast Rank | 34 – Alexa Rank | September 1, 2014.
The Most Popular Social Networking Sites | eBizMBA
7 | Instagram
77 – eBizMBA Rank | 100,000,000 – Estimated Unique Monthly Visitors | 49 – Compete Rank | 145- Quantcast Rank | 36 – Alexa Rank | September 1, 2014.
The Most Popular Social Networking Sites | eBizMBA
8 | VK
97 – eBizMBA Rank | 80,000,000 – Estimated Unique Monthly Visitors | *150* – Compete Rank |*120* – Quantcast Rank | 21 – Alexa Rank | September 1, 2014.
The Most Popular Social Networking Sites | eBizMBA
9 | Flickr
123 – eBizMBA Rank | 65,000,000 – Estimated Unique Monthly Visitors | 138 – Compete Rank | 139- Quantcast Rank | 91 – Alexa Rank | September 1, 2014.
The Most Popular Social Networking Sites | eBizMBA
10 | Vine
581 – eBizMBA Rank | 42,000,000 – Estimated Unique Monthly Visitors | 237 – Compete Rank | 335- Quantcast Rank | 1,172 – Alexa Rank | September 1, 2014.
The Most Popular Social Networking Sites | eBizMBA
11 | Meetup
596 – eBizMBA Rank | 40,000,000 – Estimated Unique Monthly Visitors | 791 – Compete Rank | 701- Quantcast Rank | 296 – Alexa Rank | September 1, 2014.
The Most Popular Social Networking Sites | eBizMBA
12 | Tagged
702 – eBizMBA Rank | 38,000,000 – Estimated Unique Monthly Visitors | 1,082 – Compete Rank |615 – Quantcast Rank | 408 – Alexa Rank | September 1, 2014.
The Most Popular Social Networking Sites | eBizMBA
13 | Ask.fm
779 – eBizMBA Rank | 37,000,000 – Estimated Unique Monthly Visitors | 2,046 – Compete Rank |113 – Quantcast Rank | 179 – Alexa Rank | September 1, 2014.
The Most Popular Social Networking Sites | eBizMBA
14 | MeetMe
1,457 – eBizMBA Rank | 15,500,000 – Estimated Unique Monthly Visitors | 1,407 – Compete Rank |635 – Quantcast Rank | 2,328 – Alexa Rank | September 1, 2014.
The Most Popular Social Networking Sites | eBizMBA
15 | ClassMates
1,487 – eBizMBA Rank | 15,000,000 – Estimated Unique Monthly Visitors | 153 – Compete Rank |*285* – Quantcast Rank | 4,022 – Alexa Rank | September 1, 2014.
The Most Popular Social Networking Sites | eBizMBA

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