Visuals speak the right language. 40% of people will respond better to visual information than plain text. One of the most powerful methods to increase online sales is through visuals. Here are some tips to make the visual merchandising on your eCommerce store more effective.
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Source: 6 tips to make your visual merchandising more effective – Infographic
75% of consumers listed the quality of the product images as the most important feature when shopping online.
66% of shoppers said having alternative views on a product was the most important feature when shopping online
61% said the ability to zoom in on images was very important to shopping online
40% of people will respond better to visual information than plain text
42% of shoppers consider product images as an important factor in following through with online purchases
Product images with models achieved 33% higher conversion
1 in 2 customers are more confident in a purchase after watching a video
67% of shoppers say that the quality of a product image is very important in making a purchase
1/4 of dissatisfaction with shopping was the result of the product not being what shoppers expected
Visitors who view product videos are 85% more likely to buy than visitors who don’t
360 degree views lead to 20% increase in conversion rates and a drop in return rates
The better-informed buyer is more likely to buy and less likely to bounce