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Category Archives: WordPress

2014 new Rules for Content Marketing

23 Friday May 2014

Posted by leonidesignoryblog in Content Marketing, Online Marketing, WordPress

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Best Practices, Blogging, Engagement, Social Media

Before you start thinking about marketing your idea or brand, a good thing to do is plan your brand awareness marketing campaign. Without a specific plan, there is little you can expect to achieve in this harsh social media climate where everyone is trying to be seen. There are an unlimited number of things you could do to get attention, but when it comes to getting the word out, these 21 new content marketing rules are something you should have a look at.

We have visited the topic of content marketing many times before, but it seems there are plenty of things left to talk about in order for all of us to reach the people that we really want to reach. I was thinking the other day about how we here at Bit Rebels could reach further into the airwaves of the Internet and reach people who have yet to discover the compact news flow that we have to offer. I had a short discussion with my partner, and we agreed that we would look into several other approaches. But that’s just it, there are so many approaches that you could sometimes get lost in the noise of it all.

When I think about content marketing, I always end up at the same place, which is original and engaging content that people want to send to their friends and loved ones because they either find it interesting, funny or even shocking. Unfortunately, any blog or online newspaper runs the risk of becoming a gossip or a surprise generator website in the bad sense of the words. Is this good or bad?


21-Content-Marketing-Rules-Infographic (1)

As you can see, the questions are many and they will most likely never end. That, on the other hand, is a good thing because that means that there is always room for improvement and refinement. When it comes to the content marketing rules we can consult a fresh infographic presented by Kayak Online Marketing called 21 New Rules Of Content Marketing.

It should be said that even though many people would like there to be sure ways to succeed with brand awareness marketing, it’s the content marketing rules that determine the outcome of your social media marketing campaign. When you know how to update, interact and engage on social media, half the battle is already won. There are plenty of examples of this where ordinary people have become social media icons in the eyes of the ordinary users.

With these new content marketing rules, you definitely have a better chance of slipping through the social media noise and actually ending up on someone’s top list. It won’t be easy to adapt all of these, but the more you can incorporate into your campaign the better. As always, when I write articles concerning this topic, I say that it’s through engagement, transparency and presence that you will reach ordinary users who are the true engine behind social media.

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SEO-Friendly Blog Posts

20 Tuesday May 2014

Posted by leonidesignoryblog in Best Practices, Bloging, Google SEO, WordPress

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Blog, Blogging, SEO Blog Posts

Search engine optimization is so important for marketers, but it can be a pretty tricky tactic to master with Google’s copious algorithm updates. What matters, and what doesn’t? What’s best practice, and what’s old-school? How can I remember it all, anyway?

We understand this is a common issue facing inbound marketers — and we want to help.

Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you’re writing them. The SEO Panel lets you know in real-time what you need to do to optimize your posts for the keywords you care about, and what you’ve already succeeded in doing for your in-post SEO.

Below, we’ll cover some of the suggestions from the SEO Panel, along with a few other optimization tactics you should keep in mind. Note that this list does not cover every single SEO tactic. Rather, these tips are meant to get you started with improving SEO for your blog.

If you’re a HubSpot customer, you’ll receive these reminders right in your post dashboard — just select the SEO View.

seo_panel

If you’re not a customer, you can use this checklist as a reminder as you blog.

1) Focus on 1-2 long-tail keywords.

When writing for your blog, it’s important not to stuff a ton of your keywords into a single post. Instead, focus on 1-2 keywords for each post. It’s best to limit keywords to this total because 1) search engines will actually penalize your post if it looks like you’re using keywords too many times, and 2) it helps keep you focused on a goal for your post. Yes, more than one keyword may appear in a post; but the goal of the post should be narrow enough to allow you to spend time optimizing for just one or two keywords.

Long-tail keywords may be more efficient to use since website visitors searching long-tail terms will often be more qualified. In other words, you’ll bring in the right type of traffic — visitors who convert — by using long-tail keywords.

Where are the best parts of your posts to include these terms so you rank high in search? Well, there are four essential places where you should try to include your keywords:

a) Title

The title of your blog post should include your keyword, but just be sure to keep your long-tail keyword under 70 characters. The title of your post will be a search engine and reader’s first step in determining the relevancy of your content, so including a keyword here is vital.

b) Body

You should mention your keyword at a normal pace throughout your post — that means you should include your keywords, but only in a natural, reader-friendly way. Search engines penalize any post they believe is using keyword mentions as a way to rank for a particular keyword, so this requires close attention in the writing process.

c) URL

Search engines also look to your URL to figure out what your post is about. Your URL should reflect your title, so ensure the keyword you use is relevant to the article. If you have to trim your blog post URL down, make sure you keep the keyword in it. We’ll elaborate on the importance of URL structures in more detail below.

d) Meta Description

Later in this post, we’ll also dive into explaining meta descriptions. Your meta description is meant to give search engines and your readers information about your blog post’s content. So be certain to use your long-tail term clearly here so Google and your audience are well aware of the post’s content, but also keep in mind that how engaging the copy is matters a great deal for conversion rates.

2) Use responsive design.

Blogs that are responsive will conform to the screen of any device. That means whether you’re reading a blog on a desktop, smartphone, tablet, or other mobile device, the site format and layout will be the same, making for a unified user experience. Responsive design is becoming more and more important for more than just UX, though. It’s also important for SEO.

A recent Google study revealed 61% of mobile visitors will return to Google to find a site that is more easily readable if they can’t find information on mobile sites right away. This makes having a uniform, responsive site imperative.

Another reason it’s important to have responsive design set up is that it creates one URL. This helps your SEO because any inbound links that come back to your site won’t be scattered across different domains. Any SEO power you gain from these links will be centralized, helping Google as well as your SEO ranking.

All content created on HubSpot’s platform is automatically responsive, so HubSpot customers can breathe easy.

3) Include meta optimizations.

Meta optimization is actually not limited to meta descriptions. To review, your meta description is the additional text that appears on your search results that lets you know what the link is about.

meta-description

The meta description is also important because it give readers information they need to decide whether or not your content is what they’re looking for.

Your meta description should include the long-tail keyword you are trying to rank for, because if we’re doing blogging right, it’s representative of the contents of your post. In the example above, I searched for “writing a blog post.” The words “write” and “blog post” are both bolded because they were the search terms I was hoping to find. Thus, including keywords here can go a long way in helping your audience identify you as a good option in search.

HubSpot customers: In the SEO Panel, you’ll notice SEO Impact is measured for different elements of meta optimization (and all of the items, actually). Optimizing your metadata only takes a moment, so ideally, you’ll hit all the elements of great meta optimization.

seo_panel_meta_optimizations

4) Use canonical tags.

You may have heard SEO experts say that you should never have duplicate content on your website. However, you sometimes need to display information in multiple ways to help your website visitors navigate your website. Whenever you have duplicate content on your website but need to keep both pages live, you should use canonical tags.

Canonical tags speak to search engines and tell them which page to index. Giving them this information ensures that your content is not punished for appearing somewhere else on your website. It also allows search engines to link to the appropriate or dominant resource.

To put in canonical tags:

  1. Pick the page that you want to be indexed, and write down that URL.
  2. Go to the duplicate pages that should not be indexed, and insert this code in the <head> section: <link rel=”canonical” href=”INSERT INDEXED PAGE URL”/>
  3. If you have any questions, follow these instructions from Google.

5) Optimize your images.

Blog posts shouldn’t only contain text for SEO purposes — you should also have images that help explain your content. But search engines don’t just look for images. Rather, they look for images with alt text.

You can figure out an image’s alt text by placing your cursor over an image. A small box will pop up that describes your image and, therefore, helps search engines interpret the meaning of the image. As you can see below, the alt text is “related-search.” Think of alt text as an interpreter for search engines. Search engines cannot interpret what an image means without the text to explain it.

alt_text_example

In HubSpot’s COS, the SEO Panel will recognize whether or not you have optimized your images. Though these elements are not as important as some other optimizations, they’re still necessary (and easy to add in).

image_optimizations_seo_panel

 6) Don’t use too many topic tags.

Topic tags can help organize your blog content, but if you overuse them, they can actually be harmful. If you have too many similar tags, you may actually get dinged by search engines for having duplicate content.

Think of it this way: When you create a topic tag, you also create a new page where the content from those topic tags will appear. If you use too many similar tags for the same content, it then appears to search engines as if you’re showing the content multiple times throughout your website. For example, topic tags like “blogging,” “blog,” and “blog posts” are too similar to each other to be used on the same post.

If you’re worried that your current blog posts have too many similar tags, take this opportunity to clean them up. Choose about 15-25 topic tags that you think are important to your company and that aren’t similar to each other. Then, only tag your posts with those keywords — that way, you won’t have to worry about duplicate content.

 7) Use URL structures that help your visitors.

The URL structure of your webpages should make it easy for your visitors to understand the structure of your website and what content they’re about to see. Search engines favor URLs that make it easier for them and website visitors to understand the content on the page.

For instance, let’s take a look at Inbound Hub. There are a handful of blog sections and a lot of different posts in each one. But, the URL structure makes it easy for our readers to navigate what section and content they read. Let’s take a closer look at how to properly structure your URLs by using our blog as an example:

  • We’ll start off by coming to the HubSpot blog by typing in this URL: http://blog.hubspot.com/.
  • Now, let’s say we want to head to the Marketing section. The URL would change slightly to: http://blog.hubspot.com/marketing. If we want to read the Sales section, all we have to do is change where it says “marketing” in the URL to “sales”: http://blog.hubspot.com/sales.
  • What if there’s a specific article we want to read — perhaps “How to Do Keyword Research: A Beginner’s Guide”? Well, its URL will show it’s an article from the Marketing section: http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht. The URL simply adds on an abridged version of title to the end of the post. If we wanted to look at a different blog post, the only part of the URL that would change would be after “marketing/.”

The structure of the URL acts as a navigation for us, letting us know where we are on the website and how to access new site pages. Search engines appreciate this, as it makes it easier for them to look at the URL and identify exactly what information searchers will access.

To find more best practices for URL structure, you can read more about it from Moz.

 8) Link internally when possible.

Inbound links to your content help show search engines the validity or relevancy of your content. The same goes for linking internally to other pages on your website. For instance, if you’ve written about a topic that’s mentioned in your blog post on another blog post, ebook, or webpage, you should link to that page. That will not only help retain visitors on your website, but also demonstrate the other relevant and authoritative pages to search engines.

If you’re a HubSpot customer, the SEO Panel suggests linking to other internal resources on your website. As you can see below, the Panel states that your overall SEO will be improved by doing this. Think of it as solving for your SEO while also helping your visitors get more information from your content.

internal_link_seo_panel

 9) Use the Google Webmaster tools section.

A great resource for finding out more about SEO is Google’s SEO section in Webmaster Tools. This page can likely provide you with answers to a number of additional questions you may have about the best ways to optimize your website, so we recommend bookmarking it.

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Top WordPress Security Plugins To Check Hacked WordPress blog

01 Thursday May 2014

Posted by leonidesignoryblog in Uncategorized, WordPress

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Best Practices, facebook page insights bug

WordPress is a php & database based blogging platform and is always targeted by hackers. There are many WordPress plugins are there which are very useful to prevent WordPress hacking. Here I have created a list of  Top WordPress Security Plugins which will help you to protect your blog from hackers.

We have already informed how hacked WordPress themes harm your blog and why you should not download free premium WordPress themes. Anyways, many bloggers still fall for such trap and download WordPress premium stuff from unreliable sources. In most of the cases, you will not even realize that your blog is hacked and hacker will be passing link juice to spam site or using it for other unethical uses. Anyways, we will keep this discussion for some other time and for now, we will look into some of the top WordPress security plugins.

When ever we talk about hardening WordPress security, we suggest some basic security tips like use WordPress backup plugins, implement recaptcha test , secure WordPress directory browsing. At times, it’s impossible to do all these tasks at once. These mentioned security plugins for WordPress will be helping you by taking care of all basic and advanced WordPress security measures.

It’s not necessary to keep all these WordPress plugins active all the time but it’s a good security practice to run these plugins once in a while, to make sure your WordPress blog is not hacked or contains any malicious code.

List of Top WordPress Security Plugins

If you are planning to use any of these plugin to detect hacked portion of your blog, I suggest you to do following things before using any of these plugin:

  • Update your WordPress blog to latest version.
  • Update all themes and plugins to latest version.
  • Delete any plugins and themes you are not using
  • Login to your WordPress blog via FTP and check for files which are modified recently. Most of the time this is the easiest way to find recently modified files. You can also use 2nd WordPress security plugin from the list to find recently modified WordPress file.

WordPress Antivirus

wordpress antivirus plugin Top WordPress Security Plugins To Check Hacked WordPress blog

This is one of the best WordPress security plugins, which scans WordPress theme for WordPress permalink backdoor malware. Besides this plugin scans all theme files for malware injections and vulnerability. This plugin scans files daily and can notify via email. <link>

Acunetix WP Security

Acunetix WP Security Top WordPress Security Plugins To Check Hacked WordPress blog

It is an excellent  security analyzer plugin for WordPress. It offers multiple features to check your WordPress blog for any modified files in the specified range and you can also enhance the security of your WordPress blog by hiding WordPress informations.  You can also change WordPress file permission with this plugin. It also tells about invalid login attempts. You can also change the default WordPress database prefix using this plugin with one click.  <link>

Exploit Scanner

exploit scanner plugin wordpress Top WordPress Security Plugins To Check Hacked WordPress blog

It is a very good plugin. It scans wordpress files and database and highlights all code which may be suspicious. It shows all suspicious encrypted codes such as base64 decode and hidden code by css. This plugin is very useful for an expert. <link>

TAC

tac plugin4 Top WordPress Security Plugins To Check Hacked WordPress blog

TAC means theme authenticity checker. It mainly scans WordPress theme for any encrypted link  i.e. a link which is not visible in theme file but appears when blog is loaded. <Link>

WP Malwatch

wp malwatch Top WordPress Security Plugins To Check Hacked WordPress blog

This is a fantastic plugin which scans a wordpress theme and other files for malware. It scans for hidden files. It can analyze .htaccess and all uploading files so you are secured while uploading a file. This plugin is very useful to detect an existing malware on your wordpress. <link>

Update 2014:

I just tried one more plugin call Get Off malicious scrips which is also amazing. You can download it from here.

If you know any other Wp security plugin which deserves to be in this list of top WordPress security plugins, than do let us know via comment. Also, what other method do you use to prevent your WordPress blog from hacking?

Read more: http://www.shoutmeloud.com/5-wordpress-security-plugin-check-hacked-wordpress-blog.html#ixzz30UxD2m8n
Under Creative Commons License: Attribution No Derivatives

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Responsive Design Vs Mobile Site

02 Monday Dec 2013

Posted by leonidesignoryblog in Mobil Web, Responsive Web, Responsive Web Design, Web Site Design, WordPress

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Tags

Mobile, MOBILE SOCIAL NETWORKING, Online Marketing, SEM, SEO, Social Media

With mobile traffic gaining more market share over the past few years, it’s more important than ever for websites to have a mobile version of their webpage, a specific version tailored to smaller screens and fast load time. And with it has come a wider adoption of using responsive design for mobile users versus the traditional mobile sites.

In the eyes of Google, does response design or traditional mobile design leverage a higher SEO value? Fortunately, Google’s Distinguished Engineer Matt Cutts tackled this issue in a recent webmaster help video.

Responsive Design vs. a Mobile Site

First, a lot of people have questions about what exactly is a responsive design. It is definitely something that’s newer, and many webmasters still don’t have a lot of experience designing with it. However, responsive design quickly becoming the go-to format and is gaining exponential popularity because of the way it scales for any type of screen size, whether it’s a desktop or an iPhone.

“Responsive design just means that the page works totally fine whether you access for site URL with a desktop browser or whether you access that URL with mobile browser,” Cutts said. “Things will rescale, the page size will be taken into account.”

The second common mobile design is simply a lightweight version of the site, they can be easily read on small mobile screens but without a lot of the elements on a page that take longer to load. It is most often placed on mobile.example.com or m.example.com on the domain.

“Another way to do it is depending on the user agent that’s coming you would do a redirect, so that a mobile phone, a mobile smartphone, might get redirected to a mobile-dot version of your page,” Cutts said.

Cutts said that both ways of doing it are proper ways of dealing with mobile traffic, and that they have a lot of help documents available to webmasters to ensure they are doing everything correctly, particularly ensuring rel=canonical is being used for mobile versions of sites.

Cutts: Responsive Design is the Smarter Option

For SEO value, he states responsive design is the smarter way to go for SEO, primarily because you can have issues when creating a mobile version of the page if you aren’t implementing it correctly.

“In general, I wouldn’t worry about a site that is using responsive design losing SEO benefits because by definition you’ve got the same URL,” Cutts said. “So in theory, if you do a mobile version of the site, if you don’t handle that well and you don’t do the rel=canonical and all those sorts of things, then you might, in theory, divide the PageRank between those two pages. But if you have responsive design then everything is handled from one URL, so the PageRank doesn’t get divided, everything works fine.”

Bottom Line

There are fewer SEO drawbacks when using responsive design versus a lightweight mobile version of the website, but a mobile site can work just as well as a responsive design, as long as the webmaster utilizes the mobile tools available to them from Google, to ensure there aren’t any SEO problems such as split PageRank or duplicate content issues.

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