How to Use Google Analytics to Track Your Pinterest Efforts

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FINALLY!!

Within Google Analytics you can measure the amount of traffic coming to your blog from most social networks including Pinterest.

Step 1: In the top right corner, select the date range you want to measure.

Select date range in Google Analytics

Step 2:From the menu on the right hand side of the screen select acquisition, then click on social.

Find social referrals in Google Analytics

Step 3:Click network referrals.

A screen will appear that lists the social networks referring traffic to your blog.  They will be listed in descending order from the network that sends the most traffic to your site down to the network that sends the least.

Measure social network referrals with Google Analytics

The resulting list will let you know how your traffic referrals from Pinterest stack up against other social networks. If you find that you are putting effort into Pinterest and seeing positive results, keep up the good work. If not, you might need to reassess you Pinterest strategy.

How to measure visits from your blog’s URLs shared on Pinterest

Step 1: From the network referral results list click on Pinterest.

In the example given, Pinterest is the top social network traffic refer, for your blog it might be lower on the list.

How to measure visits from your blog’s URLs shared on Pinterest

Step 2: When Pinterest is selected from the list a window will appear that shows the URLs from your blog that were linked to from Pinterest.

At the top of the list you’ll find the URL of the blog post or page that was most visited from Pinterest for the time period selected.

URLs linked from Pinterest

Having this information can be very helpful in determining what type of content resonates best with Pinterest users. Use this information to help guide future blog post topics and the images used in them.

How to measure which Pinterest pins are bringing you traffic

Each individual pin on Pinterest gets assigned its own URL. Google Analytics tracks how many times your site is visited from each individual pin.

Step 1: From the menu on the right hand side of the screen select acquisition, then click on all referrals.

Measure which Pinterest pins are bringing you traffic

Step 2: A list of all of the places online that refer traffic to your blog will appear.

Find Pinterest on the list and click.

Measure traffic from Pinterest pins

Step 3: A list of links from Pinterest that have referred traffic to your blog will appear.

On this list you might possibly see the link that comes from your Pinterest profile. This shows the importance of including the link to your blog in your profile. It gives Pinterest users a one-click way to get to your blog.

Pinterest pin links in Google Analytics

Screenshot 2013-12-16 09.31.15

There’s a small gray arrow next to each Pinterest pin. When clicked, it will open a new widow with that pin.

In this case, the top referring pin for this time period brought 163 visits to my blog. When I clicked on the gray arrow the pin below opened in a new window. I was surprised to see that is wasn’t a pin that was on my Pinterest board it was from another Pinterest account with over 1 million followers. It was repinned 43 times and liked 32 times.Track Pinterest pins in Google Analytics

I was sure to follow this pinner and repay the favor by following her and repinning from her Pinterest boards. Check the pins that are bringing traffic your way and you can find new accounts to follow that have already shown an interest in your content.

A word of caution, growth on Pinterest as with other social networks does take time. If you’ve only been active on Pinterest a short while you might not yet see Pinterest ranking high in your Google Analytics.

If you find that your efforts aren’t paying off after a significant amount of time you might need toreassess your Pinterest strategy. The amount of time varies depending on the amount of content you publish and your niche.

Google Analytics can provide you a wealth of knowledge about what is happening on your blog, taking a quick look to see if what you’re doing for Pinterest is really paying off and which pins are bringing visitors to your blog. You can use this information to learn more about the people who find your content interesting guide future blog posts or the kinds of images to use in your posts.

Making the Most of LinkedIn Insights

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Making the most of LinkedIn Insights

Do you have a Company Page on LinkedIn for your brand and business? If not, stop reading and use this guide to take care of that first.

Back already? Ok. Now that you have a LinkedIn Company Page, that means you have a home for your business on LinkedIn. One of benefits of having a Company Page is that you can share Status Updates. Just like your personal LinkedIn account, and any other social network, status updates can include something about you or your business, an article you’ve written, or an article someone else has written that you want to share. On LinkedIn, those status updates can even include files and video andSlideShare presentations.

After you’ve been sharing updates for a while and have attracted some followers to your Company Page, you’re going to want to start paying attention to the analytics that LinkedIn provides. These are called Insights, just like on Facebook Pages. LinkedIn actually provides three sets of statistics: Per Post, Follower and Page.

Per Post Insights

Per Post Insights are specific to each status update. Simply go to your Company Page and scroll down through your previous updates. Below each update, you will see information detailing how many followers viewed that post, how many times it was clicked, and what that percentage is in regard to engagement.

For example, here’s a post from a few days ago to The Social Media Hat on LinkedIn. This post was one of our articles and as you can see, the post received 29 impressions, 4 clicks, and a result of 13.79% engagement. The engagement percentage is based completely on the ratio of clicks to impressions. So while the information does not tell you how many followers you had at that time (we had 78-80 at the time of that post), the engagement metric is unrelated to the number of Company Page followers.

LinkedIn Per Post Insights

Also note that the update states “Shared with all followers.” If you create a status update and choose to target specific follower demographics, this will be reflected in that line.

Follower Insights

To the right of the status update field, you will see a link to get to Follower Insights. The Follower Insights page provides an extensive look at not only how many followers you page has, but your growth and engagement rates, and demographic information about your followers.

LinkedIn Follower Insights

At A Glance

The report quickly illustrates how many followers your page has and how many have been added within the last 7 days. It goes on to tell you how many impressions your page has received total, and your average impressions per status update. You can review how many updates you’ve shared within the last week, and your average engagement per update as well.

Company Update Engagement

Below that, is a useful graph called Company Update Engagement. This graph demonstrates how your company page has done month-to-month.

LinkedIn Company Update Engagement

As you can see, the graph demonstrates how many clicks, comments, likes, shares and average engagement for each month. It shows 6 months at a time so if your page is older than six months, use the navigation arrows just below the graph to scroll back and forth.

Follower Demographics

The Follower Demographic is an example of where LinkedIn really shines.

LinkedIn Follower Demographics

Broken into tabs for Seniority, Industry, Function, Region, Company Size and Employee, you can see exactly what kinds of people are following your brand. These segments are also similar to the options you have when choosing to target new status updates.

Company Update Impressions

This simply demonstrates the total number of impressions for all your status updates, per month. As with any monthly statistic, you have to ignore the current month since the numbers will be incomplete. And since total impressions is a factor of both your number of followers and your number of posts per month, this graph does not seem to provide much value.

Recent Followers

The Recent Followers area lets you know specifically who has followed your company recently, providing their name, title, profile image, geographic location and their connection to you personally (1st degree, etc.).

Members Following & New Followers

Members Following and New Followers both display how your Company Page followers have grown month-to-month, simply shown in different graph styles.

LinkedIn Members Following

LinkedIn New Followers

Obviously you want to see not only growth in the number of followers, but increasing levels of growth each month.

Analysis

So what can we distill from the information LinkedIn is providing here?

First, you can see how effective your efforts to promote your Company Page have been. Are you regularly adding new followers, or not? Have you done anything recently to recommend people follow your page, and if so, what were the results?

Second, you can take a closer look at the people who are actually following you. Are they the kinds of LinkedIn users that, frankly, you want to target for your business? If so, then continue to do what you’re doing. If not, then you may need to reevaluate the content that you’re sharing, frequency, or how you’re promoting your LinkedIn Company Page.

Page Insights

Your Page Insights is about the visits and activity on your page, regardless of whether or not the visitor was already a follower.

It starts with how many page views you’ve received you received in the past week, as well as percentage comparison to the previous week. It then illustrates how many unique visitors and how many page clicks.

Page Views

The Page Views graph gives you a great sense of how much traffic your LinkedIn Company Page gets on a month-to-month basis. You can tab between the entire company page, or just your Career or Products & Services sections (if you have them).

LinkedIn Page Views

Likeany website, your hope is that page views will increase each and every month.

Page Visitor Demographics

Just like the Follower Demographics chart, your Page Visitor Demographics will illustrate for you the kinds of people who are viewing your Company Page and where they come from.

LinkedIn Page Visitor Demographics

One interesting exercise for businesses would be to dig into the demographics of Followers and Visitors and compare them, as well as Page Views compared to New Followers. You will always have far more people who view your page than follow it, but that ratio, and the demographics of those followers, is something you should hope to improve.

For instance, in February and March The Social Media Hat received about 100 views a month. In February there were 18 new followers but in March, with about the same number of views, there were 33 new followers. We can then go back and compare the status updates posted in February to the ones post in March and look for differences and improvements to emulate in the future.

Unique Visitors

This graph simply illustrates how many unique visitors you’ve had each month.

Products & Services Page: Clicks

Out of all of your page clicks, this graph shows you how many clicks were for your Products & Services Page.

Careers Page: Clicks

Out of all of your page clicks, this graph shows you how many clicks were for your Careers Page.

Note:all statistics are reflective through the previous day.

Analysis

As mentioned above, these statistics can really help you identify not only how many new followers you’re gaining each month, but what kinds of followers you’re gaining and whether or not the things that you’re doing to promote your page are working.

The nice thing about LinkedIn Insights is that the information is presented in easy to digest graphs that take just moments to digest. Anyone from the CEO and business owner to the social media manager or agency can regularly review these analytics and pull relevant information from them.

Reviewing them regularly though is the key. If you wait until March to review how you did in December, you certainly aren’t going to remember anything special that you did four months ago and you’re going to have to do some digging to determine what you posted, where you promoted the Company Page, and so on.

A quick note about LinkedIn Company Page promotion…

I mentioned several times that you can and should be promoting your Company Page. While LinkedIn does not currently allow Company Pages to participate in discussions, there are a number of ways that you can promote your page, including:

  • Display a link or icon to your LinkedIn Company Page on your website
  • Include a link or icon in your email signature
  • Occasionally promote the Company Page on Facebook, Twitterand Google+
  • Send a note to other LinkedIn members who fit your customer profile
  • Maintain your own LinkedIn Group and occasionally promote your Company Page
  • Mention your Company in LinkedIn Status Updates where appropriate

Bing SEO Ranking Factors 2013 Study By SearchMetrics (do they really matter?)

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Article by Barry Schwarts via Search Engine Land

Searchmetrics has released their SEO ranking factors for Bing, Microsoft’s search engine, today. Similar to their Google ranking factors, Searchmetrics analyzed 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and looked at how various factors correlated with rankings.

searchmetrics-bing-ranking-factors

The top five key findings were:

(1) Top brands rank higher on Bing, as they do in Google.

(2) Backlink numbers are closely linked to higher rankings on Bing

(3) Social signals closely linked to higher rankings

(4) Quality content is important for search rankings

(5) On page technical factors are a must have

Here is a chart showing the Bing ranking factors by importance:

Bing v Google rank correlation chart_Jul13

The interesting part also is that when Searchmetrics compared the first page of search results on Bing and Google, they showed that 24.7% of the URLs listed were the same and 37.3% of the domains were the same. This clearly shows there is a difference in the results between Google and Bing.

Google Analytics Email Marketing Dashboard For Beginners – This is a must read for anyone who uses Email Marketing

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Brought to you from the fine folks at Marketing Land and
Online Marketing Mavin Carrie Hill

With the sophisticated software and programs available today for email marketing, the state of emails I receive from huge corporations blows me away. Historically, email marketing has been an afterthought. There are those that do it well. Really well. But it seems to me that a majority of email marketing is this last-minute, “crap I forgot to do this,” throw something together, send-without-testing nightmare that converts a fraction of what it could — or nothing at all.

So, what is the difference between doing it right and doing it completely wrong? Tracking. If you’re consciously tracking how well your email marketing efforts are performing and truly analyzing the conversion rates, there’s no way you’d relegate it to last minute.

Read the entire article here Google Analytics Email Marketing Dashboard for Beginners

 

21 Awesome Social Media Facts, Figures and Statistics for 2013

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21 Awesome Social Media Facts, Figures and Statistics for 2013

Social media networks were a novelty 5 years ago and today they are no longer debated around the dinner party table.21 Awesome Social Media Facts Figures and Statistics for 2013

The conversation has moved on.

Facebook is now part of most people’s web lives, Twitter is where a lot of people are reading the breaking news and if you want to be entertained then just dial into YouTube.

Despite it’s minimal mindshare, media profile and awareness Google+ has woven its way into our consciousness and is now the second largest social network.

As if these social networks aren’t enough to distract us. We also now have Pinterest and Instagram to add to the online temptations.

The social web is the modern version of Alice in Wonderland, where we are following not one but many rabbits down innumerable rabbit holes.

What are 2 key factors driving the social web in 2013?

According to a GlobalWebIndex study it is:

  1. Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.
  2. Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively.

These 2 key factors are keeping the social web bubbling along. So maybe the reason your grandparents aren’t turning up to that dinner party is that they have now discovered Facebook and Twitter!

So let’s look at some of the facts, figures and statistics for the major social networks.

Facebook

Facebook continues to grow and work out how to make money from its ads and mobile users.

Here are the latest facts and figures from its earnings call for the first quarter of 2013

  • Daily active users have reached 665 million
  • Monthly active users have passed 1.1 billion for the first time
  • 751 million mobile users access Facebook every month
  • Mobile only active users total 189 million
  • Mobile now generates 30% of its ad revenue up from 23% at the end of 2012

Twitter

Twitter is the fastest growing social network in the world by active users according to a GlobalWebIndex Study.

So how does that translate into hard numbers?

  • 44% growth from  June 2012 to March 2013
  • 288 million monthly active users
  • That means that 21% of the world’s internet population are using Twitter every month
  • Over 500 million registered accounts
  • Twitter’s fastest growing age demographic is 55 to 64 year olds, registering an increase in active users of 79%

YouTube

When you wanted to watch a video it used to be VCR, then it became a  DVD player, then we moved onto cable networks and now it is YouTube.

These numbers from YouTube’s own blog put some perspective on it penetration into our culture and time.

  • 1 billion unique monthly visitors
  • 6 billion hours of videos are watched every month
  • This means that 50% more hours of video are watched in March 2013 compared to last August when it was 4 billion hours a month and last May when it was 3 billion.
  • YouTube reaches more U.S. adults ages 18-34 than any cable network

Google+

Google+ is making an impact on the social media universe and is now the second largest social network.

What are some of the numbers on Google’s social network built to protect it from Facebook’s growth and data capture to ensure it remains relevant?

It is Google’s social layer that enhances it’s other online assets.

  • 359 million monthly active users according to a GlobalWebIndex study
  • Its active users base grew by 33% from June 2012 through to March 2013

LinkedIn

The largest professional business network on the planet continues to grow but not at the pace of Twitter or Google+

Here are some numbers from Visual.ly.

  • Over 200 million users
  • 2 new users join it every second
  • 64% of users are outside the USA

Read more at http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/#xmkEBizYq3J4zOgH.99

How to Use Pinterest Analytics: 6 Metrics Worth Measuring

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And now a word from your friendly neighborhood Social Media Guru’s at Social Media Examiner.

Is your business using Pinterest to reach your audience with one-of-a-kind visuals?

Are you measuring your Pinterest marketing effectively?

It’s crucial that any business understands whether their time spent on a social network is generating results.

Why Pinterest Analytics?

Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience.

The number of followers your account has is important to note, but it’s certainly not the final indicator of a successful Pinterest strategy.

pinterest analytics toolPinterest’s new analytics tool offers insights into how your website’s content is performing.

To gain access to your Pinterest account’s analytics, verify your website and then from the Settings drop-down menu at the top right-hand corner, you’ll be able tocheck your stats by clicking Analytics.

analytics drop down menuClick on the drop-down menu at the top right-hand side of your account to access your analytics and begin analyzing your performance.

At any time from the top left-hand corner, toggle data between any time interval of your choosing from the calendar or quickly sort through to activity from yesterday, 7 days or 14 days. This is similar to the functionality the Google Analytics interface.

view stats any date rangeView stats about your Pinterest activity from any date range of your choosing.

The Pinterest analytics dashboard is broken up into four main tabs. The tabs are Site Metrics, Most Recent, Most Repinned and Most Clicked. Each tab’s data can be exported into a simple Excel spreadsheet for further analysis by clicking the Export tab.

pinterest analytics dashboardThe Pinterest analytics dashboard is broken up into tabs, each of which can be exported into Excel.

Here’s an introductory video from Pinterest giving an overview of the new analytics dashboard.

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Let’s dive in and discuss which six Pinterest metrics are the most important to measure, how to use Pinterest’s analytics tool to find them and why these metrics are actionable.

#1: Pins From Your Website

When looking at the Site Metrics tab of the analytics dashboard, you’ll be able to view many of the top metrics worth reviewing about your account’s performance.

One of the most important metrics to consider listed at the very top is the Pins Created From Your Website’s Content. This pin metric informs you of the daily average number of pins from your verified website.

pins from your websitePins From Your Website shows you the daily average amount of content pinned from your website over a specific time period.

The Pin metric can help your business determine whether the visual content on your website is interesting enough for your web visitors to pin to your boards.

If your content isn’t getting pinned as much as you had anticipated, the Pin metric can show you that it may be time to add more visual content to your website, beautiful headers on your blog posts or the Pin It button close to all of your visuals based on the amount of pins your website is or isn’t generating.

percentage of changeObserve the percentage of change over time to your pins to determine a positive or negative change in activity.

Be sure to look at the percentage of change over a specific time period of your choosing to understand if there’s been rise or fall in pins generated from your website to ascertain if a certain day or week saw more pins or fewer pins.

If you’ve seen a rise of pins on a particular date, you can correlate this to the addition of visual content on your website and you should look to include similar content of this nature in the future to encourage more pins.

If you’ve seen a fall in pins on a particular date and you’ve recently added more visual content to your website, then it may indicate that this newly added visual content may not be resonating with your Pinterest audience and it’s time to go back to the drawing board. It’s safe to give newly added content two weeks to begin to gain tractionon Pinterest before reviewing your analytics.

#2: Repins From Your Website

Repins are the fuel for engagement on Pinterest. When a Pinterest user sees a visual in their feed from one of the accounts they are following, they can choose to repin it to their boards, which also adds it to their followers’ feeds. This action can help your content quickly get in front of new Pinterest users who may not be following your account.

Monitoring the Repin metric will help give your business the daily average number of pins from your website that were repinned. This metric is also found on the Site Metrics tab when you first log into the analytics dashboard, right below the Pin metric.

repin metricKeep an eye on the Repin metric and compare it to the Pin metric to understand how your visuals are resonating.

The number of repins the pins generated from your website help your business further determine whether your visual content is resonating with your Pinterest audience, but this time with the following of the pinners who originally pinned your content. Repins give your content the chance to be seen by users not following you who could potentially share your content or follow your boards.

repin your imagesWhen users hover over an image from your website, they have the option of clicking the Pin It button to repin your image with their following on Pinterest.

Comparing the Pin metric to the Repin metric can be extremely helpful in determining whether the visual content on your website is not only of interest to your existing customers and website visitors, but to new broader audiences that may not have heard of your business and offering.

It’s important to get your content from your website pinned on Pinterest, but the next indicator of success is getting those images repinned onto more boards to grow your audience with new followers and potential customers.

#3: Determine Your Reach

Determining the reach of your website’s content on Pinterest—the daily average number of people who saw your pins on Pinterest—is the next step to gauge the effectiveness of your content once it has been pinned and repinned.

To calculate the reach of your content, scroll down below Pins and Repins to the section with Impressions and Reach.

pinterest reach metricHover over any touchpoint on the graph in the analytics dashboard to see your content’s reach on a particular day.

Reach lets your business have an understanding of the success of your content when it is pinned and repinned. It’s more valuable, in terms of getting more exposure, if someone who’s pinning or repinning your content has 400,000 followers as opposed to 40.

Reach lets your business know how many people actually saw your content via your pins and repins, giving a better understanding of the true influence of your recent pins and repins.

The importance of the Reach metric lies in understanding how large an audience your content reached for both branding purposes and as a comparison to how much traffic your content did or didn’t drive to your website.

#4: Number of Visitors and Visits to Your Website

Understanding how much of your audience on Pinterest was driven to your website is a powerful metric for determining the overall success of your presence. Pinterest can drive greater visibility, more customers and sales to your website over time.

The number of visitors and visits to your website from Pinterest can be determined by scrolling to the bottom of the Site Metrics tab by looking at the graph for Clicks (which informs you of visits to your website) and visitors (which informs you of the total number of people who visited your website).

clicks and visitors graphThe Clicks and Visitors graph gives your business an understanding of what traffic Pinterest helped drive to your website.

Some of your pins will drive engagement on Pinterest, while other pins will drive traffic to your website and others will drive both types of activity. Comparing Clicks to the Repin metric will give your business an understanding of what types of action your different visual content helps drive with your audience.

It’s important to strive for engagement both off and on Pinterest. Clicks help your business see if there’s an increase or decrease in the traffic driven by your content.

stumbleupon pinThis pin stands out in the Pinterest feed due to its bright color. This is the type of pin that drives traffic to your website.

The Visits metric helps guide your content creation efforts to better balance both content that drives engagement on Pinterest and traffic to your website. Pins that drive traffic to your website may include visually stimulating imagery, a call to action,long-form visuals or how-to’s.

how to pinAnother type of pin that will drive traffic to your website is how-to’s.

The number of visitors to your website from Pinterest gives a high-level overview of the number of people behind the number of page views. There are differences of opinion on whether you should aim for more views than viewers and vice versa, but ideally your business should be getting a healthy number of both.

You want your visitors to view many pages on your website from Pinterest because the more time they spend on your website, the more likely they will become a customer.

And you also want the number of visitors to your website from Pinterest to increase because then you’re reaching both new and returning visitors.

New visitors are always valuable because you are expanding your reach to new audiences on Pinterest and thus to potentially new customers. Returning visitors via Pinterest are also important because you are continually engaging them successfully on Pinterest, giving them a reason to return to your website.

#5: Most Repinned Content

When it comes to your strategy for developing Pinterest content, it’s vital to create visuals that encourage your followers to repin them to their boards and in front of their following.

The Most Repinned metric is important for understanding what content is being repinned the most, therefore showing your business what is resonating with your audience the most on Pinterest.

To access the Most Repinned report, simply click the Most Repinned tab in the analytics dashboard and then select the timeframe of your choosing.

most repinned tabThe Most Repinned tab displays all of your account’s most repinned pins for the date range of your choosing.

As opposed to the graphs displayed in the Site Metrics tab, the Most Repinned tab shows the actual pins that were repinned the most for a particular date range. If exported into Excel, the spreadsheet highlights your most repinned pins using their URLs as a frame of reference.

most repinned pinsReviewing the pins that get repinned the most is a key indicator of the type of content that works for your Pinterest audience.

When looking at the Most Repinned report, try to identify any patterns in the content getting the most repins. This will help inform your content creation needs for the future, letting your business focus on creating content that will definitely resonate on Pinterest.

You may notice that visuals featuring quotes, food, wedding suggestions, bright colors, how-to’s, long-form visuals, original content, high-resolution photos, etc., are common trends present throughout the content getting the most traction on Pinterest for your account.

When you identify the types of content getting the most repins from your account and website that resonate, you can better inform your future content creation efforts to focus on the most successful categories.

Remember, it’s always helpful to experiment with your social channels to see what does and doesn’t work, so make sure to constantly try new things and use this report to ascertain your success.

#6: Most Clicked Content

One way to understand how Pinterest drives traffic to your website is to take into account the data available in the Most Clicked Content report. To access which pins from your website and account are driving the most traffic to your web properties, click on the Most Clicked tab on the top navigation of the analytics dashboard.

most popular pinsThere’s often a correlation between images that are heavily repinned and that drive a lot of traffic. This is one of the most popular pins on Pinterest to drive traffic off and on the social network.

Much like the Most Repinned tab, the Most Clicked tab displays the pins from a select date range, but in this case filtered by which content drives the most traffic to your website. Understanding what content on Pinterest drives the most traffic to your website is very important because it’s a step closer to understanding the potential to generate revenue.

recent studyA recent study helps prove that users on Pinterest are more likely to make a purchase than users on Twitter or Facebook.

A study conducted by Convertro showed that Pinterest as of April 2012 was responsible for 17.4% of all social media revenue for ecommerce sites over both Facebook and Twitter. Therefore, consider focusing on driving your Pinterest traffic to your website if Pinterest is a good fit for your business. This may prove to be more beneficial than generating traffic from other major social networks in terms of the amount of revenue your business may be able to generate.

multi touch revenue per clickRegardless if a sale is measured from the first click or multiple clicks, Pinterest drives the most revenue compared to the other major social players, Twitter and Facebook.

With this in mind, take the time to see which pins drive traffic to your website and look to create similar visual content in the future. This metric can also be used to determine if the Pin It button on your website is driving your web visitors to pin particular images to their boards on Pinterest.

If you’ve added a Pin It button to visual content on your website and this same content often appears in the Most Clicked or Most Repinned reports, then the Pin It button is helping drive engagement on Pinterest and could drive potential revenue to your website.

Bonus Insights

It’s also possible to measure the visits, revenue and number of orders generated from your Pinterest traffic through third-party web analytics software like Google Analytics.

The Pinterest analytics tool will give you insights into how much traffic was driven to your website. But Google Analytics, which is also free, can give you insights into what revenue that traffic helped generate for your business.

The addition of a third-party tool can bring the measurement of your Pinterest marketing full circle.

use google analyticsUse Google Analytics to understand what revenue the traffic from Pinterest drove to your website.

To access this report and understand the traffic, orders and revenue driven from Pinterest in Google Analytics, and any other referral source for that matter, start by clicking on Traffic Sources under Standard Reports. From there, click on the Sources drop-down menu and visit the Referrals report.

referrals reportsChoose the Referrals report to access data on the other web properties driving traffic to your website.

From the Referrals report, you’ll see the top referral sources from the specific date range listed from the top traffic-driving sources in descending order. Go to the search bar in the middle of the screen, type out “Pinterest” and then search. This is where you can search any particular referral source and have the report focus solely on that channel.

report highlighting trafficClick on Pinterest.com to access a report highlighting all traffic from this referral source.

Once you’ve pulled up your Pinterest traffic, click on Pinterest.com to specifically see the insights about that website. From this report, you’ll be able to learn more about the visits, average time on site, bounce rate and more from your Pinterest traffic.

To see what revenue Pinterest drives, simply click on Ecommerce at the top left-hand side of your website under the Explorer menu next to Site Usage and Goal Set 1.

referral trafficSelect the Ecommerce report to view revenue and orders generated from Pinterest.

There are many other third-party tools on the market to effectively measure your marketing efforts on Pinterest. Some of these tools are free like PinpuffPinReachand Repinly, while others are paid measurement solutions like CuralatePiqora andReachli.

Facebook Graph Search Now Passing Keyword Data To Webmasters

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Mar,  25, 2013 at 8:18am ET by Greg Finn

This is awesome news, Thanks Greg!

To read a more in depth article click here

When Facebook launched Graph Search earlier this year,a noticeable element missing to marketers was the lack of keyword data that was passed. Well, this weekend Glenn Gabe of G-Squared Interactive uncovered the fact that Facebook has begun passing keyword data within referral strings.

The keyword data is passed from Facebook with a query string [q={keyword}] appended to the end of the referring URL.  Since analytics providers like Google don’t view Facebook as a search engine, the data must be parsed as referring traffic, not as a search engine.

facebook-graph-search-query-string

While the data exists, it takes some finessing  to gather it. Glenn breaks the process downstep-by-step, showing each element (and filter) required to pull the data. The end result is that users can set up their analytics package to capture and report keyword data from Facebook Open Graph with results looking similar to these in Google Analytics:

STUDY: One-Third Of Facebook Users’ Friends See Their Posts, On Average.

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This in from one of my favorite Social Media Guru’s and frequent contributor to “AllFacebook” If your into Social Media this is a must read. Do yourself a favor, read the article all the way through.

STUDY: One-Third Of Facebook Users’ Friends See Their Posts, On Average

David Cohen on March 6, 2013 11:36 AM

The reach achieved by posts from Facebook pages has been the hot topic of late, with reporter Nick Bilton of The New York Times helping to bring the issue to the forefront. But how many of Facebook users’friends actually see their posts, on average? About one-third, according to a study by the Facebook Data Science Team and the human-computer interaction group at Stanford University’s computer science department.

The New York Times’ Bits blog reported that an analysis of 220,000 Facebook users’ posts, conducted last June, showed that on average, one-third of Facebook users’ friends saw each post.

The study also found that Facebook users “consistently underestimate” their audience sizes, according to Bits.

The study concluded:

Posting to a social network site is like speaking to an audience from behind a curtain. The audience remains invisible to the user: While the invitation list is known, the final attendance is not. Feedback such as comments and likes is the only glimpse that users get of their audience. That audience varies from day to day: Friends may not log in to the site, may not see the content, or may not reply. While established media producers can estimate their audience through surveys, television ratings, and Web analytics, social network sites typically do not share audience information. This design decision has privacy benefits such as plausible deniability, but it also means that users may not accurately estimate their invisible audience when they post content.

We have demonstrated that users’ perceptions of their audience size in social media do not match reality. By combining survey and log analysis, we quantified the difference between users’ estimated audience and their actual reach. Users underestimate their audience on specific posts by a factor of four, and their audience in general by a factor of three. Half of users want to reach larger audiences, but they are already reaching much larger audiences than they think. Log analysis of updates from 220,000 Facebook users suggests that feedback, friend count, and past audience size are all highly variable predictors of audience size, so it would be difficult for a user to predict their audience size reliably. Put simply, users do not receive enough feedback to be aware of their audience size. However, Facebook users do manage to reach 35 percent of their friends with each post and 61 percent of their friends over the course of a month.

Stanford University Computer Scientist Michael S. Bernstein and Facebook Data Science Team members Eytan BakshyMoira Burke, and Brian Karrer worked on the study.

Readers: What is the average percentage of your Facebook friends that you think sees your posts on the social network?

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