• #1042 (no title)
  • About Leoni Designory – www.leonidesignory.com
  • Infographics
  • Social Media – A Overview

leonidesignoryblog

~ socially savvy design

Tag Archives: cheat sheet

Twitter for Marketing and PR – A Comprehensive Cheat Sheet

05 Monday May 2014

Posted by leonidesignoryblog in Twitter

≈ Leave a comment

Tags

Advertising, Best Practices, cheat sheet, MOBILE SOCIAL NETWORKING, Online Marketing, SEM, Social Media, Twitter

witter offers a social network and microblogging service that is the go-to place for real-time rumors, news, customer complaints and service. All messages or “tweets” are capped at 140 characters, which enforces brevity and clarity of thought.

Twitter Cheat Sheet

It’s also the originator of the hashtag, at least in its modern sense and usage. Twitter is in the process of rolling out a major profile redesign, with a greater focus on photos and content cards.

The People

Twitter claims to have 18 percent of all Internet users as account holders. Its users tend to be city dwellers (20 percent). The numbers drop to 14 and 12 percent in suburban and rural communities respectively. Users are usually younger adults, and they’re more likely to access the site on a mobile device (60 percent).

The Challenges

Twitter is rapid-fire copy. To stand out, brands need to consider clever wording and visual media. The new profiles will dedicate significantly more real estate to the header photo, offering brands additional space for creative imagery.

The Tips

Twitter - Social Media Updates1. Optimize your bio. You could fill your bio with hashtags and humor, but if you intend to use Twitter for business, your bio needs to be a miniature version of your LinkedIn profile. You can be funny but make sure to share essential information about who you are, what you do, and where to find you.

2. Set up searches. If you want to turn conversations into conversions, you have to monitor mentions of your brand as well as relevant and competitive keywords.

3. Don’t forget the hashtag. If you want to track tweets and conversations, use a hashtag. It not only lets conversations be found more easily, but also allows you to measure your Twitter efforts.

4. Use Promoted Tweets. If you want your message to reach more people, you’ll have to pay to do it. Two tips for Promoted Tweets: define and target your audience and don’t run your promotion for too long. If you need to run it for an extended length of time, find different ways of stating your message.

5. Implement Twitter Cards. You can share Vine videos or attach images to your tweets, but if you want to provide a richer experience, you’ll want to delve into Twitter Cards. By adding some HTML to your website, any tweets of your content will include applicable visual media.

6. For Twitter’s official guidelines, go to Twitter for Business.

Share this:

  • Print
  • Email
  • LinkedIn
  • Pinterest
  • Twitter
  • Facebook

Like this:

Like Loading...

Subscribe

  • Entries (RSS)
  • Comments (RSS)

Archives

  • December 2015
  • October 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • November 2012
  • August 2012

Categories

  • Advanced Search
  • Best Practices
  • Bing Search Engine
  • Bloging
  • community manager
  • Content Marketing
  • Email Marketing
  • Facebook
  • Flip Key
  • Google Analytics
  • Google SEO
  • Google+
  • Hashtags
  • Hootsuite
  • Instagram
  • LInkedIn
  • Mail Chimp
  • Marketing
  • Merchandising
  • Mobil Web
  • mobile app marketing
  • Mobile Web
  • Multi Channel Marketing
  • Online Marketing
  • Pinterest
  • Political
  • PR
  • Responsive Web
  • Responsive Web Design
  • Social Listening
  • SPAM
  • Trip Advisor
  • tumblr.
  • TV Advertizing
  • Twitter
  • Uncategorized
  • Web Site Design
  • WordPress
  • Yelp
  • YouTube

Meta

  • Register
  • Log in

Create a free website or blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • leonidesignoryblog
    • Join 435 other followers
    • Already have a WordPress.com account? Log in now.
    • leonidesignoryblog
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...
 

    loading Cancel
    Post was not sent - check your email addresses!
    Email check failed, please try again
    Sorry, your blog cannot share posts by email.
    %d bloggers like this: