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Tag Archives: Edge Ranking

What You Need to Know About Facebook’s News Feed Algorithm

06 Tuesday Aug 2013

Posted by leonidesignoryblog in Facebook

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Edge Ranking, Facebook, facebook page insights bug, Marketing, Metrics, Online Marketing, social media tools, Strategy

I’m pretty sure Facebook is doing this to drive me PERSONALLY crazy. None the less it’s important, so here goes. Credit for this article goes to  TechCrunch, VentureBeat, Image credit: Johannes Fuchs]

facebook-news-feed-algorithm

More than 700 million people use Facebook’s News Feed daily, but not many of them understand how it works. Today, that all changes with the introduction of Story Bump and several other improvements that aid in the discovery of new stories.

Previously, Facebook relied on a system called EdgeRank to compile stories in News Feeds. Now retired, the social network is using new signals to organize feeds, such as who people interact with, what they like, and the kinds of stories they interact with most.

Story Bumping

The idea behind Story Bumping is that stories that someone hasn’t seen get pushed above the ones he or she has. Previously the News Feed would rate all published stories since logging in and display the best ones. Posts that didn’t make the cut got buried under other stories, making it unlikely that anyone would ever see it.

With Story Bumping, Facebook won’t just look at what stories have been published since someone last looked at the News Feed, but all of the recent stories that the person hasn’t seen. This way he or she will see more relevant stories, even if they’re a little bit older.

According to Facebook, this method has resulted in five percent more Likes, comments, and shares on stories from friends and an eight percent boost in interactions for stories from Pages. Additionally, potentially visible stories read increased from 57 percent to 70 percent, meaning that people are reading more content.

Last Actor

Another new feature, Last Actor, takes into consideration the most recent factors from someone’s Facebook activity. For example, if someone interacts with a post at 8am, the social network might show him or her more of that person’s post later in the day and give the original poster a slightly higher score.

The updated algorithm will keep track of the last 50 interactions and will apply that to help rank individual News Feeds so most posts by the last actor will be included. For brands, if someone engages frequently with your Page, he or she could potentially see a lot more of your content.

A final change that is still in development will eventually let News Feed look at a particular member’s posts that Facebook finds relevant and arrange it in a chronological order by actor. This will give a higher score to the most recent stories from friends — so someone’s 1pm post will appear higher than his or her 2pm post.

This feature is expected to be released in the future, and we imagine more details will be shared at that time. Last Actor is currently available on the web and mobile, while Story Bumping is available on the web only — it will be added to mobile soon. So to recap, a general rule of thumb for all content creators is to not be boring. The more people interact with your content, a higher volume of people will see it.

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Facebook Promotions: What You Need to Know – A must read before suggesting client a run their own contest…

04 Monday Feb 2013

Posted by leonidesignoryblog in Facebook

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Tags

Edge Ranking, Facebook, SEM, Social Media

Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list. But Facebook has rigorous rules governing what campaigns you can and cannot administer and promote on their platform.

For several years, the contest rules were fairly loose and Facebook users and page admins could pretty much administer whatever campaigns they wished within the confines of Facebook’s general terms (now called
Statement of Rights and Responsibilities).

However, in 2009, Facebook severely tightened up their promotion guidelines, causing a great deal of confusion even two years later. To quote Susan Get good on her post about Facebook contests:

Bottom line, Facebook doesn’t want any explicit involvement in ANY of your contests. It’s all about liability, and the Facebook promo guidelines are designed to distance the social network from whatever companies and bloggers do with their contests.

Every day, vast numbers of page admins—from small businesses to major brands—administer promotions that violate Facebook’s rules.  They are running the risk of having their pages disabled completely. I strongly recommend all Facebook page admins become very familiar with how to safely run contests within the rules.

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