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Tag Archives: Email Marketing

Social Media and Email Marketing – How To Leverage Them

30 Monday Mar 2015

Posted by leonidesignoryblog in Best Practices, Email Marketing, Facebook, Google+, Instagram, Pinterest

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Best Practices, Community Management, content marketing, Email Marketing

Want to know how to grow your email list?

Are you using social media to support your email list growth?

If you’re thinking of marketing tactics such as email and social media as two separate entities, you’re missing out on a lot of benefits.

In this article you’ll discover tips for using social media to improve your email marketing.

improve email marketing with social media

Discover how to improve your email marketing with social media.

What You Need to Get Started

There are two things you ideally need to make most of the tips in this article. In general, both will help you grow your email list.

A Lead Magnet

A lead magnet is a freebie you offer people in exchange for their email address. The freebie can be an ebook, whitepaper, report, access to a tool, template, video, presentation, course, etc. You can see a lead magnet in action on the homepage of Social Media Examiner.

social media examiner lead magnet

Example of a lead magnet promotion at the top of Social Media Examiner.

You should create your lead magnet with your ideal email subscriber and customer in mind. For example, if you want CEOs interested in social media to subscribe to your email list, create lead magnets about social media geared towards CEOs instead of people who work for them.

If you decide to use more than one lead magnet, you may want to create a resources section, learning center or another similar area on your website to help people find all of your freebies.

Visual.ly, for example, offers several lead magnets in their content hub. When you download one of their lead magnets, you’re taken to a squeeze page—the next thing you need for your own email marketing.

A Squeeze Page

A squeeze page is a landing page dedicated to converting visitors into email subscribers. Ideally, your squeeze page should include some information about your lead magnet and an opt-in form to capture your visitors’ information and email.

visually squeeze page

Example of a squeeze page for email subscriber opt-ins.

If you need to qualify leads for your products or services, you may want to include a couple of questions to find out who the subscriber is and what his or her needs are. But if your main goal is simply to grow your email list, fewer questions will lead to more subscribers.

Armed with the URL to your latest lead magnet squeeze page(s), here are some ways to use social media to grow your email list.

#1: Facebook Promotion Options

Facebook Page Short Description

You have the opportunity to share URLs in two places on your Facebook page. One of those is in the main website field for your page and the other is in your page’s short description. This is a great place to share the URL for your lead magnet.

The short description field is limited to 160 characters, so use them wisely to describe your business and get people to your lead magnet.

Facebook Page Custom Tabs

Custom tabs are applications you add to your Facebook page to create a specific functionality. For example, the Convince & Convert Facebook page uses a custom tab to house an opt-in form for their email newsletter.

convince & convert custom tab

Example of an opt-in form on a Facebook page custom tab.

Find out if your email marketing software provides a Facebook app to create an opt-in form on a Facebook page custom tab or you can use an app like Woobox Static HTML to display an opt-in form on your own website.

Facebook Page Call-to-Action Button

The Facebook call-to-action button can also be used to direct people to your squeeze page. Simply use the Sign Up text option and link it to your squeeze page.

call to action button set up

How to set up a call-to-action button on your Facebook page.

To encourage people to click on the call-to-action button, you can create a custom Facebook cover photo that promotes your lead magnet and points to the button.

Facebook Page Cover Photo

Speaking of the cover photo, you can also use the cover photo’s description to link to your squeeze page like Mari Smith does.

cover image with link in description

Example of a Facebook page cover photo promoting a lead magnet.

Even if you don’t use your cover photo to promote your lead magnet, you should at least update it to include a link to your website so people can click through to it.

Facebook Advertising

Facebook ads are a perfect way to promote your lead magnet and get your ideal subscribers signed up to your email list. Formstack‘s ad is a perfect example of promoting a free ebook, using a great image and a download button as the call to action.

formstack lead magnet in facebook ad

Example of a Facebook ad promoting a lead magnet.

Be sure to use the interests and demographics targeting options to go beyond age and location targeting to qualify the leads who see the invitation to your email list. The more qualified your leads, the better your email marketing will perform.

facebook ad targeting

How to use targeting options for a Facebook ad.

You can also upload your current email list as a custom audience and create a lookalike audience to target people similar to your current email subscribers.

facebook lookalike audience

How to create a lookalike audience from your email list.

Choose Lookalike Audience in your ad’s targeting options in the Custom Audiences field to promote your lead magnet to them.

Only use this option if you feel that your current email list is fully qualified for your business. Otherwise, you simply attract more unqualified email leads.

#2: Twitter Promotion Options

Twitter Bio

Similar to using the short description on your Facebook page, you can use your Twitter bio to promote your lead magnet and leave your website field for your main website URL.

link in twitter bio

Example of a link used in the Twitter bio.

Placing the URL of your squeeze page in your Twitter bio is particularly useful because only the link in your Twitter bio shows up in places like Twitter search results.

twitter bios in search results

Example of how a link in a Twitter bio appears in Twitter search results.

For maximum effectiveness, avoid including hashtags and other Twitter profile @username handles. That makes certain there’s only one clickable item in your Twitter bio for people to act on.

Twitter Lead Generation Card

The Twitter lead generation card is a feature that lets you collect email addresses directly from within Twitter. You’ll find it in the Twitter ads section and the setup will look like this.

twitter lead generation card

How to set up a Twitter lead generation card.

Additional configurations for specific CRM software (like Salesforce) can be found in the Twitter Help Center’s guide to setting up a lead generation card.

Otherwise, you download the list of email addresses from users who opt in from your card and upload it to your email marketing service. You can find your leads by going to your cards and clicking on the Download Leads icon (the one with the right arrow).

exporting leads

The location of your Twitter lead generation card submissions to export.

To get exposure for your Twitter lead generation card, simply tweet it to your audience or promote it using Twitter advertising.

Twitter Advertising

To promote your Twitter lead generation card or tweets with links to your latest lead magnets, you can use Twitter advertising. Just like Facebook ads, you can target qualified audiences. On Twitter, you do this with interests and followers of other Twitter accounts (like your competitors).

twitter ad targeting

How to target specific audiences for a Twitter ad campaign.

As with Facebook, you can market to custom audiences on Twitter. Start by uploading your current email list to Twitter’s audience manager. Choose your email list as a tailored audience, and then check the box for targeting users similar to your tailored audience. Then select your email list as a tailored audience again to exclude these users from ad targeting (since you don’t need them to sign up again).

You can also create a tailored audience from your customer list to ensure qualified subscribers by targeting your ad to a similar audience.

#3: LinkedIn Promotion Options

LinkedIn Publications & Projects

On your personal LinkedIn profile, you can add a Publications section that allows you to link directly to your ebooks, whitepapers, etc. You can also use this to link directly to your lead magnet squeeze pages.

linkedin publications

Example of the LinkedIn Publications section linking to a lead magnet.

If your lead magnet is a tool, like a free calculator, add a link to your tool in the Projects section of your profile.

linkedin profile editing

Where you can find the Publications and Projects sections to add them to your profile.

You can add both of these sections to your profile by using the guided profile editing option.

For more visibility, add your best lead magnet to the website links in your Contact Info. This adds it to the top of your public profile so visitors who aren’t logged into LinkedIn can still see it.

LinkedIn Advertising

For businesses looking to target specific professionals as email subscribers,LinkedIn advertising offers the best professional ad audience targeting options to help you get the ideal email subscribers on your list.

linkedin targeting options

How to target specific audiences with LinkedIn advertising.

Additional Opportunities on Social Media

Additional ways to promote your lead magnets and grow your email list with social media include the following.

  • Pin a great image of your lead magnet to your Pinterest profile and link that image to your lead magnet squeeze page.
  • Share a great image of your lead magnet to your Instagram profile andtell people to click the link in your bio. Temporarily (or permanently) change the link in your Instagram profile to point to your lead magnet squeeze page. Be sure that your squeeze page is responsive, since most people from Instagram will be viewing it on their mobile device.
  • Create videos on Vine and Snapchat telling your fans to download your latest lead magnet. Make sure your URL is short, easy to say, and easy to remember, like yourdomain.com/freereport.

#4: Make Sharing Easy

You don’t have to rely solely on your own promotion tactics to get more people to your squeeze pages. You can enlist the help of people who’ve already downloaded your free ebook or report.

Let’s say you offered a free ebook as a lead magnet. Simply create a landing page that thanks people for reading your latest ebook and add social sharing buttonsthat allow them to share the squeeze page for your lead magnet with their own audiences.

To get people to share on Twitter, pre-populate a Twitter Share button with custom text and the URL of your squeeze page. Make sure the URL being shared is the squeeze page of your lead magnet. Otherwise, you’ll end up with people sharing your thank-you page.

tweet button set up

How to set up a Twitter Share button for your lead magnet squeeze page.

Now, the tweet automatically points to your squeeze page!

sample tweet

Sample tweet configured in Twitter Share button setup.

You can configure a Facebook Like button in much the same way.

facebook like button set up

How to set up a Facebook Like button for your lead magnet squeeze page.

Add a LinkedIn Share button.

linkedin share button set up

How to set up a LinkedIn Share button for your lead magnet squeeze page.

Include a Pinterest Pin It button.

pinterest button set up

How to set up a Pinterest Pin It button for your lead magnet squeeze page.

Put It All Together

Once you’ve begun collecting your high-quality leads, there are a number of ways you can use social media to impact your email marketing campaigns.

For example, you can use your Twitter audience to split test email subject lines. If you send your experimental tweets through Buffer, you’ll get the following analytics for each tweet.

buffer metrics

Buffer analytics for a tweet.

The tweet with the most engagement can be considered the best headline, and the best headline should be used as the best email subject line.

Or you can get more traction for current email campaigns by targeting your email subscribers with social ads on Facebook and Twitter. Make sure the campaign and your social ads use the same images, call to action, etc., so your subscribers are presented with a similar message no matter where they see it.

What do you think? Have you learned a few ways social media can help grow your email list and reach your email subscribers? Do you have additional tips?Please share them in the comments!

Shared with permission via SM Examiner

By Kristi Hines

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MailChimp for Designers

31 Thursday Oct 2013

Posted by leonidesignoryblog in Email Marketing, Mail Chimp

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Email Marketing

 Maybe you’re a freelance web designer hired to create email templates. Maybe you work for an agency, and you’re setting up a client’s MailChimp account, designing their templates and teaching them how to use the application. Maybe you’re a web design consultant. In any case, you can use MailChimp to create beautiful emails for your clients and see to it that their email marketing plan is successful. MailChimp got its start as a web design firm, so we’ve made it a priority to create a system that empowers both designers and their clients.

That said, if you’re looking for a completely rebranded email marketing solution that encourages you to charge a penny per send, then you should look elsewhere. We don’t want you to click every button and send every email for your clients, because as a web designer, your expertise goes far beyond button clicking. If you agree to hold a client’s hand throughout the entire process without teaching them anything, you’ll be forced to become an email marketing manager and a deliverability expert and a professional copy/paster. That’s not what you’re trained to do— and you probably wouldn’t enjoy it, either.

Different clients will want different services—you might choose to limit your email marketing work to template design, and that’s perfectly fine. But if your clients are looking for more involvement from a creative agency, you should know how to set up their account, create their templates, and teach them how to use MailChimp so they can send their own emails.

The setup phase usually involves general MailChimp training, creating accounts and lists, consulting your client on list management, and coding templates. Your client might even ask you to help them determine what kind of templates they need or how frequently they should send campaigns.

After setting up your client’s account, work with them to determine which features they should use. Set up social sharing options like auto-tweet, and add a signup form to their Facebook page. If your client has a blog, tell them about our RSS-to-email feature. Look into how to make it personal.

From there, teach your client how to send a campaign, and introduce them to MailChimp’s reports. Check in often to see how their campaigns are going, and ask if they need any new templates. Down the road, you might even want to look into API integration. And of course, always keep an eye on your client’s list to make sure they’re not spamming.

Once you learn your way around MailChimp, you can apply to become an Expert–our Experts Directory connects email marketers with creative agencies. Now, let’s get started.

Manage Your List

In order to manage multiple clients’ email marketing plans, you need to know how to build lists and group them. First, decide if you’re going to set up multiple accounts, multiple lists, or just create multiple groups within one list. Here’s the breakdown:

One list, no groups

If your client plans to send only one type of newsletter to one group of people, and they want every one of their campaigns to go to every one of their subscribers, then you should create one simple list in MailChimp.

One list, multiple groups

If your client plans to send different types of content to different segments of one subscriber list, then create one list for the company, and divide it into groups. For example: A nonprofit might have separate groups for volunteers, news, board of directors, and more—no need to bug the board with the volunteer schedule. And when the content applies to everyone, they can send a campaign to the entire list.

Multiple lists

One account with multiple lists makes sense for people who have more than one business. We know it’s tempting for web designers to set up one agency account and a list for each client, but it’s a bad idea. We recommend an account for each client for a few reasons: First, if you only have one account, you can’t give your clients access to your account, because other clients’ data is there too. Second, if certain clients take over their own email marketing and get in trouble for spamming, then your account will be shut down—and you could lose a lot of business over it.

Multiple accounts

Agencies that send email campaigns for different clients should create a separate account for each client—you don’t want your data for one client mixed with data for another. Plus, if you part ways with one client, you can simply remove that account from your keychain (we’ll get to that later).

Design Your Campaign

Ready to design a campaign? First, you’ll choose or create a template. We have tons of Predesigned templates to choose from, or you can choose the Basicoption for a simple layout. Additionally, our Drag & Drop editor makes campaign creation quicker and simpler.

But as a web designer, you probably want to create your own.

If you’re providing your own code, choose Import. If you want to create a template for your clients, choose Code Your Own.

MailChimp’s template language makes it easy to code your own HTML emails that will allow your clients to adjust colors, fonts and more—without breaking the layout or messing with your code. And our template language uses CSS comments and a few special HTML attributes, so you don’t have to waste your time learning another language. (But if you’re not proficient in HTML and CSS, then using our template language isn’t your best bet.)

If you’re using a DOCTYPE declaration in your HTML email, you should use the Transitional Doctype:

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/ TR/xhtml1/DTD/xhtml1-transitional.dtd"><html xmlns="http://www.w3.org/1999/xhtml">

You should also use this meta tag in conjunction:

<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />

CSS styling

Inlining CSS styles is the standard for making sure template designs retain their integrity within an email client. If you’re designing a template for yourself, this isn’t an issue. But if you’re designing for a client, inlining the CSS styling by default within the markup keeps them from making style changes to any editable sections within a template using the app’s editor. That happens because the inline styles always override what a user enters. Emails leaving our system have their CSS automatically inlined, so it’s not necessary to do it beforehand—it’s only necessary to ensure that the CSS styling would behave correctly in the first place.

Your email’s layout should be no wider than 600 pixels in order to allow proper viewing in most email clients. As a rule, avoid using floats and positioning in your email templates.

Remember to set the @theme declaration in your CSS for the page background, header, footer, and content space, so the templates can be quickly customized with MailChimp color themes.

Background images

You can use background images in templates, but getting them to work consistently across all email clients is tricky at best. Consider yourself warned. Using the “background-image” CSS property declaration to set a background image on an element is probably second nature for you—but unfortunately, a lot of email clients disregard the convention.

So if you plan to use background images, you need to know which clients support them, and which will require you to do a little more work to make sure your design is consistent across multiple platforms. These major email clients do support the background-image property:

  • Yahoo
  • Gmail
  • AOL
  • Apple Mail

These major email clients don’t support the background-image property:

  • Hotmail
  • Outlook
  • Lotus Notes

What can you do to make sure your email looks best across all clients? Two things:

  1. Make sure that when defining background images you’re using the “background-image” property and not the compound version of “background” as in:
    background:#FFFFFF url("bg-image.jpg") repeat;

    Using individual properties (like background-image, background-repeat, andbackground-color) instead can overcome issues of partial CSS support where the client doesn’t understand compound values in a CSS property.

  2. Use the often ignored “bgcolor” and “background” HTML attributes on your table and body tags. This can circumvent your CSS issues completely, since you’re using HTML code that’s older but still well supported.

Ideally, you’d have something like this:

<head>
  <style>
     #email {
       background-image:url("bg-image.jpg");
       background-color:#336699;
     }
  </style>
</head>
<body>
  <table background="bg-image.jpg" bgcolor="#336699" id="email">
    table stuff here, just like 1999!
  </table>
</body>

Editable sections

All mc:edit areas must have unique names (like mc:edit=”box1” and mc:edit=”box2”). Template content is attached to these names and stored in the database accordingly—so regardless of where in a template the mc:edit area is, if it shares a name with any other area, it’s going to duplicate any content entered (and it can trigger the loss of content). For simplicity’s sake, you should limit the number of editable spaces in your template and name all editable spaces consistently. The name you assign via mc:edit=”somename” is used to create a field in the database to store the user’s content. If the editable spaces aren’t consistent, and your client switches templates after writing the content, they could lose their copy. Use these conventions for common content areas:

mc:edit=”header”

to name your email’s header

mc:edit=”header_image”

to name an editable header image

mc:edit=”sidecolumn”

to name an editable left or right side column

mc:edit=”main”

to name the main content space

mc:edit=”footer”

to name your email’s footer

And remember, don’t place editable images within an editable content container.

Merge tags

The following five merge tags should always be included within your templates (generally in or near the footer);

*|UNSUB|*

unsubscribe link

*|FORWARD|*

forward to a friend link

*|UPDATE_PROFILE|*

update profile link

*|HTML:LIST_ADDRESS_HTML|*

list address

*|LIST:DESCRIPTION|*

list description

The *|UNSUB|*, *|HTML:LIST_ADDRESS_HTML|* and *|LIST:DESCRIPTION|* are required by law under the CAN-SPAM Act. If you don’t use them, your campaign might get rejected.

We’ve got lots more great merge tags you can place in your templates—check out our merge tag cheat sheet for a longer list.

External links

When you’re including links in an email, include the target=”_blank” attribute in your anchor elements to make them open a new browser window or tab when emails are viewed in web-based email clients. Here are some handy links to include:

<a href=”*|UPDATE_PROFILE|*” target=”_blank”>change subscription preferences</a>

A link for users to update their subscription preferences.

<a href=”*|ARCHIVE|*” target=”_blank”>view this email in a browser</a>

A link to let users view the email in a browser.

<a href=”*|LIST:URL|*” target=”_blank”>visit our website</a>

A link to your website.

<a href=”*|FORWARD|*” target=”_blank”>forward to a friend</a>

A link to let users forward the email to a friend, usually somewhere prominent.

(It’s a good idea to make a cool button treatment for it where possible to encourage sharing.)

Declaration blocks

MailChimp requires that you define editable CSS styles using declaration blocks. The formatting is pretty specific:

**/
* @tab WWWW
* @section XXXX
* @tip YYYY
* @theme ZZZZ
/*

@tab

The @tab declaration establishes a tab within the template editor. It’s best to keep these broad (think Page, Header, Body, Footer). This is the only required declaration.

@section

The @section declaration establishes a subsection within a tab, and allows you to split styles into more specific areas. For example: In “@tab Page” you could have subsections like “background”, “title” and “subtitle”—anything broad enough to be applied to the email as a whole. This declaration isn’t required, but it keeps the editor from becoming too complex.

@tip

The @tip declaration allows for a short line of helper text that appears when a user is editing styles within the app. It’s not required, but it’s helpful if the style being edited could be confusing.

@theme

The @theme is used to set five specific default styles: “page,” “main,” “header,” “title” and “subtitle.” Once they’re set, the user can call on these styles to be automatically applied to selected text or areas within the template. In order for a heading to work correctly (title or subtitle), the CSS class has to be set correctly: either .title or .subTitle.

Only these five arguments are used in @theme, so it’s not necessary to set @theme for anything else. The “page” theme defines a standard background color for an email. The “main” theme defines an email’s default font style and color. The “header” theme should be used for the background color of the “View in this browser” (preheader) section, or leave it off entirely. The “title” theme defines the email’s primary heading. The “subtitle” theme defines the email’s secondary heading.

Editable content areas

Add the mc:edit=”section-name” attribute to any elements with content that should be editable. The attribute opens the WYSIWYG text editor. Its value should be alpha-numeric and unique, and edit values can’t be the same as any other in your template.

Editable image areas

An editable image within a template can take a few attributes in order to allow users to insert the content they want. An editable image structure follows a normal img tag html structure, with our attributes added, and with specific CSS rules:

<img src="xxx.jpg" mc:allowdesigner mc:allowtext style="max-width:600px; max-height:250px;" />

mc:allowdesigner

The mc:allowdesigner attribute lets the user trigger the header designer. This one’s only needed for the 600px images that are a main focal point of a template—it’s not necessary for smaller content images.

mc:allowtext

The mc:allowtext attribute lets the user replace an image with text. Again, this is only needed on large-scale images (like header images), and it shouldn’t be used on content images.

We strongly recommend using the max-width CSS rule in order to keep an image from blowing out the set width of the template. The app supports the max-heightrule too. When these rules are used on an img tag, they constrain the image size and show size limitations on an editable image within the app’s template design screens.

Repeating content areas

mc:repeatable

The mc:repeatable attribute defines a content block that can be repeatedly added to the template. When using mc:repeatable, make sure to use proper nesting of items. An mc:repeatable section should never be contained within anmc:edit section. Instead, nest your mc:edit sections within your mc:repeatable blocks. Never nest mc:repeatable blocks within other mc:repeatable blocks, mc:edit areas within other mc:edit areas, or mc:edit images within mc:edit areas.

Template design best practices

Don’t wrap your email’s content text in standard HTML tags if other people are going to use your template—avoiding unnecessary tags will help minimize confusion and errors if part of the tag is deleted within the editor. To style your content, simply target the container it’s in with CSS, instead of targeting the content itself.

A simple way to set up your editable styles is to alphabetize your CSS rules. Don’t go overboard with providing editable styles—try not to repeat styles from section to section if a global style will have the same effect. And try to pare down the number of styles you have for any particular item. For example: With heading styles, only consider color, font family, font size, and font weight as your editable styles—this will help keep a lightweight editor interface.

Leaving out a title in the email template can bring up some difficulties when using social sharing functions. It’s best to include the html title tag and include the*|MC:SUBJECT|\* merge tag within it. This allows the campaign title to be pulled in automatically.

Save your template under My Templates, without content and with your necessary editable areas, and use it to create your campaigns instead of replicating a campaign and re-editing previous content every time you want to send.

Check out our template language resources for more info on MailChimp’stemplating language, tutorials and email template packs and plugins.

Testing your templates

Don’t forget to thoroughly test your templates. MailChimp has a spam filter checker (look for Inbox Inspector under your Account tab) that’ll tell you exactly what your email’s spam score is, and what you need to change if you want to improve your chances with spam filters. It will also show you what your campaign’s going to look like in all the major email applications. For more information, visit For more information, visitmailchimp.com/features/inboxinspector.

Inbox Inspector tests your email before sending, but consider it just one tool in your toolbox. Practical testing, by creating different accounts with different email services and sending to them, can also help you get your templates just right. It pays to research just which CSS rules email services and clients render correctly, and which ones are ignored.

For additional information about designing your email campaigns, visitMailChimp’s Email Template Reference.

Avoid Spam Filters

You work hard on your clients’ emails, and we wouldn’t want all that hard work to end up in spam folders. Your clients can make sure their newsletters go straight to their subscribers’ inboxes by learning how spam filters think. Spam filters look at a long list of criteria to decide whether or not an email is junk. The list of spammy criteria is constantly growing and adapting, because spam filters learn more about what junk looks like every time someone clicks the This is spam button.

Common mistakes to avoid:

  • Using spammy phrases like “Click here!” or “Once in a lifetime opportunity!”
  • Going crazy with exclamation points!!!!!!!
  • USING ALL CAPS
  • Coloring fonts bright red or green
  • Coding sloppy HTML (usually from converting a Word file)
  • Sending an email that’s nothing but one big image
  • Sending a test to multiple recipients within the same company

Warning signs that your client is spamming:

Can you tell if your client is spamming? Unfortunately, it’s the most common issue we see designers having with email marketing, and we’ve had to shut down a lot of agencies for their clients’ bad email-marketing practices: sloppy list management, poorly designed emails, purchased and old lists. This stuff gets the client—and the agency—reported for spamming, and often blacklisted.

Again, you should have a separate account for every client. If one of your clients is spamming on your account that they share with some of your other clients, then everyone gets shut down. And you probably lose a lot of clients as a result.

If your client has their own account, MailChimp can be the bad cop when it comes to spamming. But in any case, your role as an agency might be to consult your client on email marketing best practices, so you need to notice the way they manage list.

Understand Your Reports

You’ve worked with your client to create a beautiful and unspammy campaign, and it’s out the door. Now what? Take a look at your client’s MailChimp reports so you can analyze the campaign’s performance and make notes for next time.

Click the Reports tab and then on the title of the campaign. It’s especially important for agencies to know what the reports mean, not only so they can impress their clients with all the opens and clicks, but also so they can make informed recommendations for upcoming campaigns. In the next section, we’ll explain how to take it a step further by rebranding these reports so your client can see them without having them log in to MailChimp.

Subscriber activity

If you want to know even more about your clients’ subscriber activity, click theReports tab, then select Subscriber activity from within an individual report.

These reports give you extra insight about your clients’ recipients, like who opened the emails and what they clicked. See a real-time report for each recipient’s email activities: when they opened, what they clicked and when they came back. You can even generate a list of people who did not open, and send them a modified campaign.

Social tracking

MailChimp’s Social Stats allow you to watch your campaigns make their way around Facebook. To find out how many people like your campaigns, click Reportsin your MailChimp dashboard. Select a campaign and click Social Stats.

The like stats are located under Facebook Activity and organized by subscriber. You can see how many times each subscriber liked your campaign, and how many other likes they generated. Good to know!

We even track comments and analyze their sentiments with our Facebook Comments feature.

Twitter stats are located in the same place as Facebook stats: Click the Reportstab in your MailChimp dashboard, and you’ll see a list of all your campaigns. Select a campaign and click Social Stats.

Under Twitter Activity, you’ll see how many times your campaign has been tweeted and retweeted, who did the tweeting, and a timeline of all tweets. Only tweets that include the automatically generated eepURL for your campaign are included in this report, so you might have even more tweets than you think.

To really dig into what these stats mean and how you can learn from them, check out MailChimp’s Understanding Reports guide.

Collaborate

You’re already juggling plenty of tasks, which is why we focus so intently on collaboration features. We realize that email is not your job, but it is a part of your job, so we’ve created some features and integrations to hope you collaborate better with your clients.

Multi-user accounts

MailChimp’s multi-user accounts allow you, the account Admin, to grant permission to Managers, Authors, and Viewers, depending on how much access you’d like for your collaborators to have. Some people will work on your campaign, others will send, and some will only want to see the results. Now you can make those decisions.

Comments

Our email designer allows you to leave comments on campaigns. Start a conversation with your coworkers, or make sure something important gets changed. Your collaborators can respond to your comments in real time, complete tasks, and leave their own feedback so everyone’s on the same page.

Experts

If you’re a freelancer or agency looking for work, and you know your way around MailChimp, then check out our Experts program. Experts are freelancers and agencies who know email design, coding, and programming. We have a lot of customers who need help with their email marketing— with list importing, HTML email design, API programming, e-commerce and more. MailChimp’s Experts database gives users a list of third parties who can help them.

You can learn more and register to become an expert at experts.mailchimp.com.

Keep Your Data Safe

MailChimp has lots of security measures in place to keep your data safe. But when you’re responsible for your clients’ email lists, it’s especially important to stay informed and paranoid when it comes to security.

Security questions

MailChimp asks you to create security questions for your account, so that if we ever detect anything weird, like a login from a suspicious IP, we can ask one of the secret questions to make sure you’re the one logging in to your account. You have an option to force the security questions whenever we detect a login to your account from a different IP that you normally use. This is a great way for creative agencies to keep their clients’ data super safe.

To activate the security-question feature, log in to MailChimp and click Account > Username/Password & Security Settings. Check the Ask Security Question When Your Location Changes under Security Questions.

Email/SMS notifications

If you want to go the extra mile when it comes to email security, sign up for our security notifications. We’ll send you an alert via text message or email whenever we detect any of the following:

  • A login to your account
  • An API key has been generated
  • An account key has been created
  • Your contact info has been changed
  • Someone has attempted to download your list

To activate the feature, log in to MailChimp and click Username/Password & Security Settings. Under Notifications, fill in your mobile number, or your email address if you’d prefer email alerts.

Now you’ll get a simple message every time a security event is triggered within your account. We’ll include the IP address and approximate geolocation, to give you an idea of where the attempt is coming from.

AlterEgo

AlterEgo is the two-factor security web app we created to add an extra layer for thwarting phishing attacks and breaches caused by insecure passwords. It works by generating a temporary auth code only accessible on a user’s mobile devices, and requires that code for entry. We offer a 2% discount for any MailChimp user that activates AlterEgo. Think of it as a “good driver discount” you’d get from your insurance company.

MailChimp takes security extremely seriously. But you have a responsibility to protect your clients’ data too, so make sure you’re using a safe password for your MailChimp account that you don’t use anywhere else, and stay on top of our security updates. Check out our Email Security guide for tips on how to protect your data and what to do if you get hacked.

We appreciate what you do as a web designer. Our creative users are special to us, and we work hard to make MailChimp a product that you’re excited to use and share with your friends and colleagues. Thanks for taking the time to learn your way around MailChimp. If you have any questions or suggestions, feel free to contact our support team at mailchimp.com/support.

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Google Analytics Email Marketing Dashboard For Beginners – This is a must read for anyone who uses Email Marketing

23 Friday Aug 2013

Posted by leonidesignoryblog in Bloging, Email Marketing, Multi Channel Marketing

≈ Leave a comment

Tags

Analytics, Email Marketing, Google Analytics, Google Dashboards, Marketing, Online Marketing, Reporting, Social Media, welcome campaign, welcome emails

Brought to you from the fine folks at Marketing Land and
Online Marketing Mavin Carrie Hill

With the sophisticated software and programs available today for email marketing, the state of emails I receive from huge corporations blows me away. Historically, email marketing has been an afterthought. There are those that do it well. Really well. But it seems to me that a majority of email marketing is this last-minute, “crap I forgot to do this,” throw something together, send-without-testing nightmare that converts a fraction of what it could — or nothing at all.

So, what is the difference between doing it right and doing it completely wrong? Tracking. If you’re consciously tracking how well your email marketing efforts are performing and truly analyzing the conversion rates, there’s no way you’d relegate it to last minute.

Read the entire article here Google Analytics Email Marketing Dashboard for Beginners

 

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How to Design a Marketing Survey That Yields Legitimate Results

05 Tuesday Feb 2013

Posted by leonidesignoryblog in Uncategorized

≈ Leave a comment

Tags

Email Marketing, SEM, SEO, Surveys

“Statistics can be made to prove anything — even the truth.” – Author Unknown

If you want to know what someone really thinks of something, sometimes the best way is simply to ask them. In marketing circles, this usually translates to surveying our customers or prospects to determine what’s going on in the real world.

We use marketing surveys for a number of reasons, from identifying overall customer satisfaction scores, to deciding how to position new products, to conducting new research to support thought leadership content, as is the case with HubSpot’s new 2013 Inbound Marketing Survey, which we launched last Friday.

But crafting an effective marketing survey is a little bit more complicated than just deciding what you want to know. Your survey’s success is only as good as the data you collect, and there is both an art and a science behind how to ask the right questions. And as we were putting together our own survey, we realized other marketers might be struggling with some of these same issues. So whether you’re currently struggling with survey design or you just want to learn some best practices to keep in mind for your next marketing survey, here are some critical steps I’ve learned from crafting effective surveys over past three years.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/34145/How-to-Design-a-Marketing-Survey-That-Yields-Legitimate-Results.aspx#ixzz2K3Ommwxf

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