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Tag Archives: Lead Generation

The one tip you absolutely need for Pinterest marketing.

12 Friday Sep 2014

Posted by leonidesignoryblog in Pinterest

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Lead Generation, Leads

Pinterest leadsLast month, 14% of our website visitors AND new contacts came from Pinterest. Pretty good, right?

Well, for one of our clients, 48 percent of his traffic 57% of new contacts came from Pinterest. Insane!

How do we do it, you ask? Well, it has a little to do with the industry. This particular client is a pharmacist and nutritional counselor, so it’s not too hard to find a topic that will really do well on Pinterest.

Every month, we create a new piece of downloadable content for his website. Often, our ideas are inspired by what we see on Pinterest. For instance, if we see that a pin on featuring smoothie recipes is really popular on Pinterest, we might create a collection of ten smoothie recipes.Because of the focus of our client, we’ll make them healthy smoothies. They have to taste great AND be good for you. Tricky, but not impossible (we know because we did this). Also, one of them is now what I eat for lunch. Every. Single. Day.

I digress. Now that we have our offer, our landing page, our emails, blog post, and follow-up workflow (all done easily in HubSpot), we have to get the word out. It is worth noting here, that your landing pages have to be good for this to work. But, of course yours are!

For this client, the best channel is clearly Pinterest – though we do use others, too.

Here it Is – Pinterest Lead Generation Magic

We could just use the blog post image (which, by the way,  is sized and designed for best impact on Pinterest). BUT, we find that having many different pins yields much better results.

It’s easy to see how this could work for our “Smoothie Recipes” ebook. A gorgeous photo of each one (you can usually find something on BigStock, but sometimes we have to make our own) with some text overlay and a great description gives you ten pinnable images. Add in the blog post image for 11. Create a few more, changing up colors, fonts, and text and  you could easily have 20 or more for this one offer.

Now, schedule your pins throughout the month (we use ViralTag), making sure to pin to group boards and any of your own applicable boards.  In your description, make sure to mention that this recipe is available as part of  a free download and include a strong call to action, like “grab them now and have one for lunch!”

That’s it! You didn’t expect actual magic, did you? Just like all good inbound marketing, it takes time, but not a lot of money.

Make it Work for You

This example of the smoothie recipes is almost too easy. I know. But that doesn’t mean your landscaping company has no choice but to create ebooks about smoothies! Let’s say you created an ebook on starting a vegetable garden. The planning process may be broken down into  a few steps. Then there is preparation, a trip to the nursery or hardware store, etc. Each of those steps could use its own pinnable image. You could either create one template and change out the text. Or, you could use colorful images of vegetables and gardens with some text outlining a specific tip or step in the process.

And that, my friends, is my #1 tip for how to get massive numbers of leads from Pinterest.

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5 Ways You Can Use LinkedIn as a Lead Generation Tool

16 Monday Dec 2013

Posted by leonidesignoryblog in LInkedIn

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Business, Lead Generation, LINKEDIN, LINKEDIN FOR BUSINESS, LINKEDIN LEAD GENERATION, LINKEDIN LEADS, LINKEDIN MARKETING, MOBILE SOCIAL NETWORKING, Online Marketing, Social Media, Social Media Marketing, Trending

1. Enhance Your Profile

Your LinkedIn profile is a place where you can showcase your professional career. It is also a place to actively promote the value of your business to potential leads, so make the most if it!

A few ways to enhance your LinkedIn profile:

Complete your profile including past and current employer information, your background summary, special skills, education information plus all contact details including websites and social media networks. Make sure keywords specific to your industry are included.

  • Upload attachments such as letters of recommendation, client testimonials, presentation slide decks, or other information relevant to your occupation or industry.
  • Add a business headshot that best suits the professional LinkedIn atmosphere.
  • Create a strategically written headline that immediately allows community members to identify with and understand your value proposition.

  2. Make Thoughtful Connections

LinkedIn is an excellent way to connect with potential leads.  However, it is important to abide by LinkedIn best practices and avoid being viewed as a spammer.

If you are sending requests to connect, do not send one without adding a custom message. Sending the standard LinkedIn message does not explain who you are or what your purpose in connecting is.

The LinkedIn default message states, “I use LinkedIn to keep track of my professional network, and would like to add you.” If it sounds like an easy way to quickly send random new connections an invite, you would be wrong.

Take your time in identifying who you would like to connect with and be thoughtful in your intentions to connect. Re-work that standard message to include details about you, your company and a short explanation as to why you would like to connect.

  3. Participate In Groups

Joining a LinkedIn group relevant to your business or niche is a wonderful way to strengthen connections with like-minded individuals and connect with consumers interested in a particular product or with a specific need.

LinkedIn groups offer a space where members can share their experience, knowledge and wisdom in a trusted and credible environment.

Research and join groups that have similar interests to yours. Then actively participate to build credibility within the community. Become an enthusiastic member and network to build trust and relationships over time.

  4. Create a Group

In addition to the above LinkedIn lead generation concept, you have the ability to create your own group.

As the owner of a group, you are given extra privileges to communicate with your members through an email newsletter. This is a powerful way to generate leads by targeting a group interested in your specific niche or product.

Start daily conversations by asking questions, answering a frequently asked question, posting a video tip or providing a resource that consumers are eagerly in need of.  Your goal is to provide as much free information as possible and become a go-to resource within your industry or field.

  5. Paid Advertising

This opportunity might sound simple, but it remains a powerful way of generating the right leads through LinkedIn. You can purchase advertising and target a wide range of demographics ensuring that LinkedIn provides the quality leads you are looking for.

Used effectively, LinkedIn can serve as your main source of quality leads. How will you get started with LinkedIn lead generation today?

 

Originally written by Rebekah Radice and posted on Steamfeed.

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