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Tag Archives: LINKEDIN

How to Be Found on LinkedIn

27 Monday Jan 2014

Posted by leonidesignoryblog in LInkedIn

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LINKEDIN, LinkedIn Insights, LINKEDIN MARKETING

Whether you’re mastering social selling, making yourself easier for future employers and clients to find, or recruiting top talent, it pays to be a LinkedIn power user. But do you know how to be found on LinkedIn? The trick is in understanding how LinkedIn works and how you can take full advantage of the search algorithm. Searching LinkedIn is not much different than searching Google—SEO matters! It matters so much that it bleeds outside of LinkedIn and into Google. BrandYourself released findings that show LinkedIn is the social network most often appearing at the top of Google search results.

Image by Esther Vargas.

A LinkedIn profile has an ever growing number of different sections, but LinkedIn’s Search algorithm weights some of these heavier than others. Keywords in your Name, Headline, Company Name, Job Title and Skills rank higher in the search results. In no particular order, let’s look at some of the criteria that LinkedIn uses when determining its search results.

Your Headline

Your headline is the first thing people see in your profile, your first chance to make an impression. Although LinkedIn autopopulates it with your current title and company name, you can edit this headline at will. Show a bit of personality and set yourself apart. Just make sure you include key terms, as LinkedIn’s algorithm crawls your headline for search keywords.

My own LinkedIn headline.

My own LinkedIn headline includes key search term “social selling.”

Your Profile Completeness

LinkedIn favours profiles that are 100% complete. This means that if you want to be taken seriously by LinkedIn’s search algorithm you must keep your profile complete and updated when LinkedIn adds new fields and options.

Your Job History

While computing search results, LinkedIn also looks at your current and past job description to see if or how many times the keyword appears. This contributes to your search-ability for that specific keyword, meaning that if you work in sales, you should use the word “sales” consistently throughout your various job descriptions. The same applies to more specific titles—if you’re in “exotic reptile sales,” don’t call it “python sales” in one job description and “snake sales” in another.  Remember, you want your title to reflect what people will search for in an employee or contractor. Chances are that they’re after an “expert” more often than a “ninja” or “samurai.”

Your Connections

You should approach this section of your LinkedIn profile with Jill Rowley’s ABCs in mind: Always be connecting. The search results returned to each and every person are unique to them in that it will display people in your network giving weight to how distant they are to you. This makes sense since the chances of you connecting to someone with a mutual contact are higher than your chances of connecting with a complete stranger. Put simply, the more contacts you have, the more likely you are to appear in searches by members of your extended network.

Keyword searches will bring up the most relevant results among your connections first.

Keyword searches will bring up the most relevant results among your connections first.

Your Skills

LinkedIn allows you to choose up to 50 Skills. If you’ve selected anything less than 50, you’re putting yourself at a disadvantage. It seems simple, but the more relevant skills present on your profile, the most likely you are to appear in searches for those specific skills. Don’t be humble, share all of your skills and abilities.

Don’t Get Flagged

While making the most of each of these sections will help you rank better in search, it’s important that you don’t abuse LinkedIn’s algorithm. Spamming, misrepresenting your name or work history, and sending inappropriate messages whether publicly, via InMail, or in groups puts your profile at risk of being flagged. Once LinkedIn flags your profile, you will have a much harder time finding and connecting with those valuable prospects.

 

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5 Ways You Can Use LinkedIn as a Lead Generation Tool

16 Monday Dec 2013

Posted by leonidesignoryblog in LInkedIn

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Business, Lead Generation, LINKEDIN, LINKEDIN FOR BUSINESS, LINKEDIN LEAD GENERATION, LINKEDIN LEADS, LINKEDIN MARKETING, MOBILE SOCIAL NETWORKING, Online Marketing, Social Media, Social Media Marketing, Trending

1. Enhance Your Profile

Your LinkedIn profile is a place where you can showcase your professional career. It is also a place to actively promote the value of your business to potential leads, so make the most if it!

A few ways to enhance your LinkedIn profile:

Complete your profile including past and current employer information, your background summary, special skills, education information plus all contact details including websites and social media networks. Make sure keywords specific to your industry are included.

  • Upload attachments such as letters of recommendation, client testimonials, presentation slide decks, or other information relevant to your occupation or industry.
  • Add a business headshot that best suits the professional LinkedIn atmosphere.
  • Create a strategically written headline that immediately allows community members to identify with and understand your value proposition.

  2. Make Thoughtful Connections

LinkedIn is an excellent way to connect with potential leads.  However, it is important to abide by LinkedIn best practices and avoid being viewed as a spammer.

If you are sending requests to connect, do not send one without adding a custom message. Sending the standard LinkedIn message does not explain who you are or what your purpose in connecting is.

The LinkedIn default message states, “I use LinkedIn to keep track of my professional network, and would like to add you.” If it sounds like an easy way to quickly send random new connections an invite, you would be wrong.

Take your time in identifying who you would like to connect with and be thoughtful in your intentions to connect. Re-work that standard message to include details about you, your company and a short explanation as to why you would like to connect.

  3. Participate In Groups

Joining a LinkedIn group relevant to your business or niche is a wonderful way to strengthen connections with like-minded individuals and connect with consumers interested in a particular product or with a specific need.

LinkedIn groups offer a space where members can share their experience, knowledge and wisdom in a trusted and credible environment.

Research and join groups that have similar interests to yours. Then actively participate to build credibility within the community. Become an enthusiastic member and network to build trust and relationships over time.

  4. Create a Group

In addition to the above LinkedIn lead generation concept, you have the ability to create your own group.

As the owner of a group, you are given extra privileges to communicate with your members through an email newsletter. This is a powerful way to generate leads by targeting a group interested in your specific niche or product.

Start daily conversations by asking questions, answering a frequently asked question, posting a video tip or providing a resource that consumers are eagerly in need of.  Your goal is to provide as much free information as possible and become a go-to resource within your industry or field.

  5. Paid Advertising

This opportunity might sound simple, but it remains a powerful way of generating the right leads through LinkedIn. You can purchase advertising and target a wide range of demographics ensuring that LinkedIn provides the quality leads you are looking for.

Used effectively, LinkedIn can serve as your main source of quality leads. How will you get started with LinkedIn lead generation today?

 

Originally written by Rebekah Radice and posted on Steamfeed.

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4 Ways to Write LinkedIn Messages That Actually Get Read

14 Monday Oct 2013

Posted by leonidesignoryblog in LInkedIn

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Advertising, JOB SEARCH, JOBS, LINKEDIN, MOBILE SOCIAL NETWORKING, NETWORKING, Social Media

If I could marry Marshable, I would, I just love them!

linkedin

Imagine you were at a networking event, and you spot someone you don’t know but would love to. Maybe she has your dream job, or maybe he runs a great business that you’d like to model yours after.

Would you ever walk up to this person and blurt out a question or request for his or her time, sans context, gratitude or even introductions?

Probably not — but it happens all the time on LinkedIn.

The amazing thing about LinkedIn is that it allows you to connect one-on-one with nearly anyone in the world. But I can’t tell you how many people I see squandering this opportunity by sending brief or automated messages that don’t give people any meaningful reason to connect — à la “Can you help me?” or “I’d like to connect with you on LinkedIn.” It’s lazy, it’s unprofessional, and it’s highly unlikely to get a response.

Spend a few more minutes crafting a personalized note, and you’re much more likely to make the connections you’re looking for. Try these four steps to writing a LinkedIn message that will get opened:

Step 1: Start with a Specific Title

Before you write the message, ask yourself: How do I know this person, and why am I reaching out to him or her? Is this someone you know and need advice from? Someone you share a contact with and want to know more about? A stranger with whom you’re hoping to connect for the first time?

Use that information, then, to craft as specific a subject line as possible: “Following Up from Last Night’s Event” is more likely to be read than “Following Up.” “Fellow Teacher Interested in Urban Education Reform” is better than “Loved Your Speech.” “Mutual Contact?” Don’t even think about it.

Earlier this year, I used LinkedIn InMail to ask a total stranger for professional advice. I knew that titling my message “Hello” would be a waste of a first impression, so I went with “FellowDaily Muse Contributor Seeking Advice.”

Step 2: Introduce Yourself

When you see someone you don’t know well but are hoping to speak with, you usually give him or her a one sentence background: “I’m Sara — we met at the 10th anniversary event” or “I’m Sara, and I loved your latest blog on climate change.”

Don’t skip this step on LinkedIn. 

You should never assume your contact will just click on over to your profile to learn about you

You should never assume your contact will just click on over to your profile to learn about you or see how you’re connected — be proactive (and respectful of the other person’s time) and write a quick intro.

 

The first paragraph of my InMail, for example, read, “My name is Sara McCord and I am a fellow contributing writer for The Daily Muse. I very much enjoyed [the latest piece she had written].”

Whether you use this sentence to include your mutual contact, where you’ve met or your shared background, tailoring your intro for the specific contact shows that you’re serious about connecting with him or her.

Step 3: Get to Why You’re Writing — and Fast

When it comes to emails, the shorter, the better. People are time-crunched, and you can lose their interest just as quickly as you got it if you segue from a pithy intro into a drawn-out monologue of why you should be connected or a lengthy recitation of your resume.

Keep this in mind as you craft your second paragraph, the meat of your message. Quickly dive into why you’re writing — and “just to be connected” doesn’t count. Why do you want to be connected? Do you love this person’s updates or products? Do you want to book him to speak at an event or invite her to guest post on your site? Do you want to ask this person questions about her company or background?

Let that topic sentence guide a paragraph (only one!) where you get into a few details: e.g., “I’m reaching out because I need advice. I’m in the midst of _______ and have some questions about ______.”

An important note, though: Make sure your ask is commensurate with your relationship. There’s a big difference between asking someone you don’t know if she’d be willing to spend 10 minutes on the phone with you talking about the interview process at her company and asking her to put in a good word for you with the CEO.

Step 4: Wrap it Up and Say Thank You

The last two lines of the message are your closing moment — think the “I look forward to hearing from you” at the end of the interview. You want to be gracious, but also make sure it’s clear what you’re asking for.

Try this: “All this to say, might you have time to [provide feedback, write a recommendation, make an introduction, whatever]? I greatly appreciate your time and expertise.” Remember, you’re asking a favor of someone you presumably don’t know well enough to call or email, so this thank-you is crucial.

These same strategies work if you’re requesting to add someone on LinkedIn — just shorten up the wording in each step. It takes just a couple minutes more than sending that automatic message, and it’s much more likely to get results.

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