Tag Archives: LinkedIn Insights

9 Tips to Writing Posts That Get Read on the LinkedIn Publishing Platfo

03 Tuesday Mar 2015

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Founder, Maximize Your Social | Maximize Social Business | Social Media Center of Excellence | Social Media Tools Summit

One week ago I gave you advice on why you should use the LinkedIn publishing platform once you get access to it, and you will get access to it in the not so distant future if you don’t have access to it today. Whether you’re a content creator, a business, or a professional, the LinkedIn publishing platform provides a compelling way for you to get found in, engage with, and derive business value from LinkedIn. So, now that you’re ready to start blogging on LinkedIn, here’s my recommendation for writing posts that will get read in the news feeds of your followers. Note that this platform was only recently launched, so my advice might change in the future, but based on what I see and understand now, these are my recommendations:

1. Blog for the LinkedIn Demographic

I wrote about this in How to Use the New LinkedIn Publishing Platform, but this will be the most challenging concept for businesses to understand. I believe that your content should be unique to LinkedIn and geared towards the LinkedIn demographic. If you just want to copy and paste your blog post, I don’t think you’re going to be as effective on LinkedIn as you could be – and I think at some point you might get hurt by Google’s and/or LinkedIn’s algorithm(s). Companies that excel at social media marketing target their content and voice towards each unique community in social media. You should as well. Look at it another way: For most professionals who don’t have a personal website, LinkedIn IS their website and the new publishing platform WILL become their blog. You will have to compete with them for readership in the not-too-distant future.

2. Watch Your Frequency

Every social network plays around with their news feed or timeline and thus have an algorithm similar to Facebook Edgerank. LinkedIn is no different. LinkedIn has to decide what posts to display on who’s network updates, and I would tend to believe that if you publish too frequently, that might be hurting your chances for maximum impressions for each post. Just look at the LinkedIn Influencers: They’re not publishing on a daily basis, are they? With that in mind, I myself only plan to start publishing on a weekly basis, and I would recommend that you keep that to your approximate maximum as well. As I said

3. Don’t Underestimate the Power of the Visual

Visuals show up prominently in the LinkedIn newsfeed as they do everywhere else. Make sure that you use a visual at the top of your blog post that resonates with the professional demographic that make up LinkedIn.

4. Headlines are Critical

Time is short, and while your content might go out into the LinkedIn network updates, that’s only half off the battle: Your headline must be short, concise, and give professionals a reason to click through. A look at the most popular headlines of Influencer posts will give you and idea of some great headlines that you can try to emulate for success.

5. Keep Your Post Short

My posts are on the long side (this one is around 1,050 words), but your posts don’t need to be. My rule of thumb would be to make your post at least 300 words, but there is no reason why you have to blog longer than 1,000 words here on LinkedIn. Once again, I believe that for professionals where time is money, many simply don’t have the time to read through a longer post. Keep it short and simple when possible.

6. Link with Love

Just as you should update your LinkedIn profile with visual elements to showcase your work and content across the web, you should also do so here when you blog on LinkedIn. I wouldn’t overdo it, and I would definitely make it look natural and organic, but linking to provide a greater resource is an absolute best practice in blogging anywhere. “Link with Love” is also about recognizing other authors of content that you can link to if they influenced you, or marketing partners if you did something with them that is relevant to your post (see 9. below).

7. Share Your Post Inside AND Outside LinkedIn

If you want to get your content read on LinkedIn, don’t just share it on LinkedIn: Share it everywhere you can! Other social networking sites and your email newsletter are a great start. And, while I don’t recommend you creating a blog post and summarizing it on the LinkedIn publishing platform, I do recommend creating a LinkedIn publisher post and then summarizing it on your blog to a link back to LinkedIn!

8. Optimize Your LinkedIn Profile

Needless to say, every post that you publish might lead people back to your profile. If you want to be considered an authority on the subject, you’d better have an optimized LinkedIn profile! Here are my most recent collection of LinkedIn profile tipsfor you to follow.

9. Embed

Right now LinkedIn only provides you the option of embedding YouTube videos and Slideshare presentations, but if you have one that is relevant to your post, that can only help in better engaging with your audience – and building greater loyalty for your future posts. While the below YouTube video is not just about the new LinkedIn publishing platform, I was on a Google Hangout with Eric Enge from the leading digital marketing agency today where I discussed the future of social media in 2014 and why the new LinkedIn Publishing platform changes everything.

Note: The above was embedded using a custom 600 x 338 size.

Finally, while there might be some things that you can’t embed, I did want to give you a catch to listen to my latest podcast where I talk further about understanding the compelling power of the new LinkedIn publishing platform. You can also “embed” other things into your posts in the same way with a link until LinkedIn gives us the ability to embed more sources of media.

Build Relationships for Your Business Using LinkedIn Groups

23 Monday Feb 2015

Posted by in LInkedIn, Multi Channel Marketing, Uncategorized

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Whenever I’m holding a webinar, presenting at a seminar, or just interacting with our awesome customers, I’m asked a lot of social media questions that span all major networks.

When it comes to LinkedIn, the one question I hear time and time again is “Should I be spending my time participating in Linkedin Groups?”

My short answer is “yes” and here’s why…

LinkedIn Groups are virtual meeting rooms (or forums) where people with similar interests can post and hold conversations around topics they want to share or learn more about.

Participating in Groups allows you to show off your expertise around a subject and start to grow relationships with like-minded people.

Many of these people may be colleagues, who could offer solutions to certain challenges you’ve been facing, or could provide partnership opportunities to help you grow your business in the future.

Others could be potential customers, who are using groups to network and also find solutions of their own.

By sharing your expertise, participating in conversations, and being a reliable source of information within the Group — you’ll have the opportunity to build valuable relationships to help you do more business.

How do I find and join the right Group?

LinkedIn makes it easy to find Groups that are relevant to your business, or the audience you’re trying to reach. Within LinkedIn, you can perform a search based on keywords and filter to find the right Group.

For each Group found in your search, you have the option to view who in your network belongs to those Groups. Joining Groups that your connections are already members of can help you nurture the connections you’ve made on LinkedIn.

Take it one step further and reach out to your network to ask them what they think about the Groups they belong to. This can help to continue building the relationships you already have, while starting to understand what Groups may be right for you.

On LinkedIn there are both public and private Groups. If they’re public, all you need is to hit the “join” button when you find a Group you’re interested in and you’ll gain access instantly. Private groups on the other hand, require you to request an invitation from the manager of the group to get access.

You can join up to 50 Groups, but be aware that many groups aren’t actively managed. Make sure to spend the majority of your time on the key Groups you find that are managed well and have constant interactions.

How do I participate in a Group?

When you join a Group, take the time to familiarize yourself with the content people are sharing, and types of questions that are being asked.

Relevant content is the only way to take full advantage of a LinkedIn Group. When you share content that others are interested in, your chance of “connecting” with that person is much higher than if you just hit “connect.” Use groups to strengthen relationships, with your ultimate goal of connecting on and offline with Group members.

Here are a few tips to remember when participating in a LinkedIn Group:

  1. Show off your expertise by answering questions that others have asked, and don’t forget to ask some questions of your own! Groups are meant to be a forum for like-minded people, so make sure you’re asking and answering.
  2. Post articles and ask questions. Share articles or blog posts you’ve found and ask the Group members a question related to the article.
  3. Don’t over-promote! Your goal when posting articles or answering questions is not to promote yourself or what you’re doing, but to build relationships. When you use the words “me”, “I” or “my”, your content will more than likely get sent directly to the “promotions” tab of the Group.
  4. Make that connection. Once you’ve been interacting with someone in your Group, and you’ve built up some familiarity, send them an invitation to connect on LinkedIn. Make sure to let them know why you want to connect, and remind them of your interaction in the Group.
  5. Don’t forget other networks. If you have been interacting with someone on numerous occasions in a Group, connect with them on Twitter or find their business page on Facebook. Most people are participating in a Group for the same reason you are, so they will be happy to connect with you and extend your relationship!

Are LinkedIn Groups really worth the time and energy?

Hopefully, by now, I’ve convinced you that the answer is YES! The ability to reach people you wouldn’t otherwise have access to is one of the main reasons that social media works, and LinkedIn Groups are no exception.

Get out there, begin by joining three groups and see what relationships you can build by engaging with the right audience.

Have you joined a LinkedIn Group? How has it worked for you and your business? Let us know in the comments below.

The 7 day plan to transform your sales results using LinkedIn – in just 15 minutes a day

21 Friday Feb 2014

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Any sales people out there remember the good old Rolodex? When I say remember, I should explain that Rolodex is still going ‘strong’ producing the device that holds specially shaped index cards that the user writes on the contact information of any new contact or company.

Times have moved on though, with client management systems (CRMs) such as Salesforce.com and Infusionsoft, to name just two, providing salespeople with the ability to input hundreds, in fact thousands of companies and individuals for the purposes of follow up – you’d need a great number of Rolodex systems on your desk to achieve the same level of client recording.

Now LinkedIn is far from being a CRM system but most of us will have noticed in the past 12 months a significant number of platform enhancements from the professional online networking site, most are useful, some extremely annoying. Nevertheless, from a sales perspective, LinkedIn has a significant number of benefits, which, if applied consistently, will transform your ability to create more sales and importantly, more profitable sales.

 

One of the most useful and recent enhancements, especially if you can’t afford a fancy CRM system, is the new LinkedIn ‘Relationship‘ tab. Accessible from other’s profiles, this new feature enables you to record personal notes about your new LinkedIn contact, including how you met them, a reminder of who introduced you and it will even allow you to schedule a reminder for when you want to get in touch with your contact again.

Photo originator www.bluewaterbrand.com

Photo originator http://www.bluewaterbrand.com

With all this in mind, here is my 7 day plan to help you create more profitable sales, using LinkedIn, in just 15-20 minutes a day:

  1. Monday – Using a scheduling tool, such as Hootsuite, schedule useful posts, 3 times a day, for the next 7 days. Consider the times of day when your target audience is most likely to be on their SmartPhones or PCs e.g. commute times – Time 10 minutes. Respond to any relevant invitations to connect or inbox messages – Time 5 minutes
  2. Tuesday – Search relevant LinkedIn company pages, groups or use LinkedIn’s search platform to find 5-10 relevant target contacts and invite them to connect. Time 15 minutes. – Check who’s viewed your profile and respond to any relevant individuals by inviting them to connect – Time 5 minutes.
  3. Wednesday – In the 2 or 3 LinkedIn groups you have decided to be most active in either a) start a discussion that you believe will encourage responses from members or b) respond to any existing discussion where you feel your comments will add value and create recognition for you personally –Time 15 minutes.
  4. Thursday – Search relevant LinkedIn company pages, groups or use LinkedIn’s search platform to find 5 relevant target contacts and invite them to connect – Time 15 minutes. – Check who’s viewed your profile and respond to any relevant individuals by inviting them to connect – Time 5 minutes.
  5. Friday – Send a useful and relevant content message to your connections that you have saved in specific LinkedIn tags. Using tags you can send a LinkedIn email to up to 50 of your connections in one bulk message. – Time 15 minutes. Respond to any relevant invitations to connect or inbox messages – Time 5 minutes
  6. Saturday – Check who’s viewed your LinkedIn profile and any invitations to connect received and invite relevant people to connect with you. – Time 10 minutes.
  7. Sunday – Plan what key messages you will share with your LinkedIn network next week. What current issues or challenges are your target audience facing at the moment and how can you help solve these problems for them? – Time 15-20 minutes.

7 days?! I know, 7 days – ‘I’ve got to work 7 days?!’ I can hear you say. No, you don’t – in fact you don’t have to do any work at all to try and generate more sales. However, what I have presented you with is a schedule of just 15-20 minutes a day, where, before breakfast, at tea time, in your lunch break, on the train, bus, taxi, in fact at any point in your day, you can undertake simple but effective LinkedIn tasks that if done consistently, week in, week out, will ensure that you:

  • Raise your brand profile with your target audience
  • Increase the size of your professional network with relevant prospects
  • Share your expertise with your target audience and attract interest in what you do
  • Build relationships with many LinkedIn connections who will come to know, like and trust you – meaning they will buy you, more so than your price. This equals more profitable sales.
  • Manage your prospects by easily accessing them in tags
  • Are focused on growing your sales and not just daily operational tasks

And if you can’t find time for the above? Clearly the more time you can devote to sales & marketing, the better and at the bare minimum, even if you can’t find time to perform any of the above tasks, ensure that for any new sales prospect you come into contact with that you give yourself the edge. How? By finding out as much as possible about this potential new client by finding them on LinkedIn and researching their personal profile as well as his/her company page to find who the other key influencers might be.

One final point – content sharing on LinkedIn is easy. However, if you want to curate or create really useful content that will engage and enthral those you want to do business with, then you’re going to need to spend additional time over an above the 7 day plan outlined above.

How to Be Found on LinkedIn

27 Monday Jan 2014

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Whether you’re mastering social selling, making yourself easier for future employers and clients to find, or recruiting top talent, it pays to be a LinkedIn power user. But do you know how to be found on LinkedIn? The trick is in understanding how LinkedIn works and how you can take full advantage of the search algorithm. Searching LinkedIn is not much different than searching Google—SEO matters! It matters so much that it bleeds outside of LinkedIn and into Google. BrandYourself released findings that show LinkedIn is the social network most often appearing at the top of Google search results.

Image by Esther Vargas.

A LinkedIn profile has an ever growing number of different sections, but LinkedIn’s Search algorithm weights some of these heavier than others. Keywords in your Name, Headline, Company Name, Job Title and Skills rank higher in the search results. In no particular order, let’s look at some of the criteria that LinkedIn uses when determining its search results.

Your Headline

Your headline is the first thing people see in your profile, your first chance to make an impression. Although LinkedIn autopopulates it with your current title and company name, you can edit this headline at will. Show a bit of personality and set yourself apart. Just make sure you include key terms, as LinkedIn’s algorithm crawls your headline for search keywords.

My own LinkedIn headline.

My own LinkedIn headline includes key search term “social selling.”

Your Profile Completeness

LinkedIn favours profiles that are 100% complete. This means that if you want to be taken seriously by LinkedIn’s search algorithm you must keep your profile complete and updated when LinkedIn adds new fields and options.

Your Job History

While computing search results, LinkedIn also looks at your current and past job description to see if or how many times the keyword appears. This contributes to your search-ability for that specific keyword, meaning that if you work in sales, you should use the word “sales” consistently throughout your various job descriptions. The same applies to more specific titles—if you’re in “exotic reptile sales,” don’t call it “python sales” in one job description and “snake sales” in another.  Remember, you want your title to reflect what people will search for in an employee or contractor. Chances are that they’re after an “expert” more often than a “ninja” or “samurai.”

Your Connections

You should approach this section of your LinkedIn profile with Jill Rowley’s ABCs in mind: Always be connecting. The search results returned to each and every person are unique to them in that it will display people in your network giving weight to how distant they are to you. This makes sense since the chances of you connecting to someone with a mutual contact are higher than your chances of connecting with a complete stranger. Put simply, the more contacts you have, the more likely you are to appear in searches by members of your extended network.

Keyword searches will bring up the most relevant results among your connections first.

Keyword searches will bring up the most relevant results among your connections first.

Your Skills

LinkedIn allows you to choose up to 50 Skills. If you’ve selected anything less than 50, you’re putting yourself at a disadvantage. It seems simple, but the more relevant skills present on your profile, the most likely you are to appear in searches for those specific skills. Don’t be humble, share all of your skills and abilities.

Don’t Get Flagged

While making the most of each of these sections will help you rank better in search, it’s important that you don’t abuse LinkedIn’s algorithm. Spamming, misrepresenting your name or work history, and sending inappropriate messages whether publicly, via InMail, or in groups puts your profile at risk of being flagged. Once LinkedIn flags your profile, you will have a much harder time finding and connecting with those valuable prospects.

 

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Get the most out of LinkedIn with these 10 tips

23 Thursday Jan 2014

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Business professionals to make connections and build their network. At times though, it can seem like only big businesses or recruiters use LinkedIn.

However, LinkedIn offers plenty of great tools for small and medium-sized businesses to connect with current customers and find new customers as well. In fact, LinkedIn can help your business look bigger, extend your marketing efforts and drive growth for your business.

LinkedIn and other social media tools allow you to get your messages out more quickly and easily than ever before. While most small businesses can’t compete with high-scale advertising campaigns that large companies produce, leveraging social media levels the playing field as the tools available are the same for all companies, big and small. Even niche small businesses have the potential to do well on social media, because you can find customers anywhere in the world interested in your unique offerings.

The following are 10 tips for growing your business on LinkedIn:

1. Create your company page. If your business doesn’t have a company page, create one right now. Follow the steps here to get your page set up quickly. You will need to verify that you are an official representative of the company during the process. Make sure you build out your company page completely by adding a header image, logos, a detailed description about your business, industry, website link and contact information.

2. Maximize your presence. Add products and services to your page and include detailed descriptions and images. Once you’ve created your products and services, ask your connections to recommend them through the tools offered by LinkedIn – it’s easy. Having recommendations on each of your products and services allow prospective customers to see who’s finding value in your business. Also, add job openings to your company page to let potential employees know that you’re hiring. Your current customers and followers may also see these openings and have the perfect candidate in mind. LinkedIn also recently created Showcase Pages that allow companies to highlight brands, products and services with dedicated pages that allow for specific content updates about each product.

3. Update your personal profile. Like it or not, you and your employees frequently become the “face” of your business. A professional-looking profile on LinkedIn goes a long way to present the image you want for your company. Make sure your profile – and the profiles of your key employees – includes:

  • Professional photo.
  • Concise description about you and your position at your company.
  • Industry keywords and terms to further demonstrate your business expertise and what makes you different.
  • Complete education and work history with description of each role at previous employers.

4. Make connections. A key for growing your business is networking and making connections. And chances are, you know many of your customers personally. Invite them to connect on LinkedIn and grow your personal network. One note though – resist the urge to use LinkedIn’s “stock” connection invitation. Instead, write a short note telling the individual why you’d like to stay connected on LinkedIn. Once you’ve built up your connections, LinkedIn’s “People You May Know” tool can help you find even more connections. Having more connections gives you more opportunities to get introduced through LinkedIn to people you’d like to know – future customers.

5. Engage your followers. When posting updates to your company and your personal profile page, make sure you’re following best practices to create content your followers will read, comment on or share. Make sure you:

  • Use images – According to LinkedIn, posts with images have a 98 per cent higher comment rate.
  • Include links – Posts with links to other content have twice the engagement rate than posts without.
  • Add videos – Adding a video in your company page update can result in a 75 per cent higher chance of that update being shared by your followers.
  • Post frequently – Companies that post 20 times per month reach at least 60 per cent of their audience. That works out to about once per business day.
  • Pose questions – When adding links to content, don’t just post them and hope someone replies. Ask your followers questions relative to the information you post to get them to engage with you.

6. Attract more followers. First, invite your customers and your connections to follow your company page. Explain that you’ll be providing valuable content and updates on your company page, making it easy for them to stay informed. Add a LinkedIn icon to your website and email signatures and link the icon to your LinkedIn company page. Give your current followers a reason to share your content with their connections. This provides your business with exposure to a greater audience and the opportunity to gain new followers. You can always view who is following your company by clicking on the number of followers near the top of your page. Try experimenting with sponsored updates to reach additional new followers as well. LinkedIn provides great segmentation tools to help you reach your target audience.

 

Making the Most of LinkedIn Insights

31 Thursday Oct 2013

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Making the most of LinkedIn Insights

Do you have a Company Page on LinkedIn for your brand and business? If not, stop reading and use this guide to take care of that first.

Back already? Ok. Now that you have a LinkedIn Company Page, that means you have a home for your business on LinkedIn. One of benefits of having a Company Page is that you can share Status Updates. Just like your personal LinkedIn account, and any other social network, status updates can include something about you or your business, an article you’ve written, or an article someone else has written that you want to share. On LinkedIn, those status updates can even include files and video andSlideShare presentations.

After you’ve been sharing updates for a while and have attracted some followers to your Company Page, you’re going to want to start paying attention to the analytics that LinkedIn provides. These are called Insights, just like on Facebook Pages. LinkedIn actually provides three sets of statistics: Per Post, Follower and Page.

Per Post Insights

Per Post Insights are specific to each status update. Simply go to your Company Page and scroll down through your previous updates. Below each update, you will see information detailing how many followers viewed that post, how many times it was clicked, and what that percentage is in regard to engagement.

For example, here’s a post from a few days ago to The Social Media Hat on LinkedIn. This post was one of our articles and as you can see, the post received 29 impressions, 4 clicks, and a result of 13.79% engagement. The engagement percentage is based completely on the ratio of clicks to impressions. So while the information does not tell you how many followers you had at that time (we had 78-80 at the time of that post), the engagement metric is unrelated to the number of Company Page followers.

LinkedIn Per Post Insights

Also note that the update states “Shared with all followers.” If you create a status update and choose to target specific follower demographics, this will be reflected in that line.

Follower Insights

To the right of the status update field, you will see a link to get to Follower Insights. The Follower Insights page provides an extensive look at not only how many followers you page has, but your growth and engagement rates, and demographic information about your followers.

LinkedIn Follower Insights

At A Glance

The report quickly illustrates how many followers your page has and how many have been added within the last 7 days. It goes on to tell you how many impressions your page has received total, and your average impressions per status update. You can review how many updates you’ve shared within the last week, and your average engagement per update as well.

Company Update Engagement

Below that, is a useful graph called Company Update Engagement. This graph demonstrates how your company page has done month-to-month.

LinkedIn Company Update Engagement

As you can see, the graph demonstrates how many clicks, comments, likes, shares and average engagement for each month. It shows 6 months at a time so if your page is older than six months, use the navigation arrows just below the graph to scroll back and forth.

Follower Demographics

The Follower Demographic is an example of where LinkedIn really shines.

LinkedIn Follower Demographics

Broken into tabs for Seniority, Industry, Function, Region, Company Size and Employee, you can see exactly what kinds of people are following your brand. These segments are also similar to the options you have when choosing to target new status updates.

Company Update Impressions

This simply demonstrates the total number of impressions for all your status updates, per month. As with any monthly statistic, you have to ignore the current month since the numbers will be incomplete. And since total impressions is a factor of both your number of followers and your number of posts per month, this graph does not seem to provide much value.

Recent Followers

The Recent Followers area lets you know specifically who has followed your company recently, providing their name, title, profile image, geographic location and their connection to you personally (1st degree, etc.).

Members Following & New Followers

Members Following and New Followers both display how your Company Page followers have grown month-to-month, simply shown in different graph styles.

LinkedIn Members Following

LinkedIn New Followers

Obviously you want to see not only growth in the number of followers, but increasing levels of growth each month.

Analysis

So what can we distill from the information LinkedIn is providing here?

First, you can see how effective your efforts to promote your Company Page have been. Are you regularly adding new followers, or not? Have you done anything recently to recommend people follow your page, and if so, what were the results?

Second, you can take a closer look at the people who are actually following you. Are they the kinds of LinkedIn users that, frankly, you want to target for your business? If so, then continue to do what you’re doing. If not, then you may need to reevaluate the content that you’re sharing, frequency, or how you’re promoting your LinkedIn Company Page.

Page Insights

Your Page Insights is about the visits and activity on your page, regardless of whether or not the visitor was already a follower.

It starts with how many page views you’ve received you received in the past week, as well as percentage comparison to the previous week. It then illustrates how many unique visitors and how many page clicks.

Page Views

The Page Views graph gives you a great sense of how much traffic your LinkedIn Company Page gets on a month-to-month basis. You can tab between the entire company page, or just your Career or Products & Services sections (if you have them).

LinkedIn Page Views

Likeany website, your hope is that page views will increase each and every month.

Page Visitor Demographics

Just like the Follower Demographics chart, your Page Visitor Demographics will illustrate for you the kinds of people who are viewing your Company Page and where they come from.

LinkedIn Page Visitor Demographics

One interesting exercise for businesses would be to dig into the demographics of Followers and Visitors and compare them, as well as Page Views compared to New Followers. You will always have far more people who view your page than follow it, but that ratio, and the demographics of those followers, is something you should hope to improve.

For instance, in February and March The Social Media Hat received about 100 views a month. In February there were 18 new followers but in March, with about the same number of views, there were 33 new followers. We can then go back and compare the status updates posted in February to the ones post in March and look for differences and improvements to emulate in the future.

Unique Visitors

This graph simply illustrates how many unique visitors you’ve had each month.

Products & Services Page: Clicks

Out of all of your page clicks, this graph shows you how many clicks were for your Products & Services Page.

Careers Page: Clicks

Out of all of your page clicks, this graph shows you how many clicks were for your Careers Page.

Note:all statistics are reflective through the previous day.

Analysis

As mentioned above, these statistics can really help you identify not only how many new followers you’re gaining each month, but what kinds of followers you’re gaining and whether or not the things that you’re doing to promote your page are working.

The nice thing about LinkedIn Insights is that the information is presented in easy to digest graphs that take just moments to digest. Anyone from the CEO and business owner to the social media manager or agency can regularly review these analytics and pull relevant information from them.

Reviewing them regularly though is the key. If you wait until March to review how you did in December, you certainly aren’t going to remember anything special that you did four months ago and you’re going to have to do some digging to determine what you posted, where you promoted the Company Page, and so on.

A quick note about LinkedIn Company Page promotion…

I mentioned several times that you can and should be promoting your Company Page. While LinkedIn does not currently allow Company Pages to participate in discussions, there are a number of ways that you can promote your page, including:

  • Display a link or icon to your LinkedIn Company Page on your website
  • Include a link or icon in your email signature
  • Occasionally promote the Company Page on Facebook, Twitterand Google+
  • Send a note to other LinkedIn members who fit your customer profile
  • Maintain your own LinkedIn Group and occasionally promote your Company Page
  • Mention your Company in LinkedIn Status Updates where appropriate