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Tag Archives: Mobile

Responsive Design Vs Mobile Site

02 Monday Dec 2013

Posted by leonidesignoryblog in Mobil Web, Responsive Web, Responsive Web Design, Web Site Design, WordPress

≈ 1 Comment

Tags

Mobile, MOBILE SOCIAL NETWORKING, Online Marketing, SEM, SEO, Social Media

With mobile traffic gaining more market share over the past few years, it’s more important than ever for websites to have a mobile version of their webpage, a specific version tailored to smaller screens and fast load time. And with it has come a wider adoption of using responsive design for mobile users versus the traditional mobile sites.

In the eyes of Google, does response design or traditional mobile design leverage a higher SEO value? Fortunately, Google’s Distinguished Engineer Matt Cutts tackled this issue in a recent webmaster help video.

Responsive Design vs. a Mobile Site

First, a lot of people have questions about what exactly is a responsive design. It is definitely something that’s newer, and many webmasters still don’t have a lot of experience designing with it. However, responsive design quickly becoming the go-to format and is gaining exponential popularity because of the way it scales for any type of screen size, whether it’s a desktop or an iPhone.

“Responsive design just means that the page works totally fine whether you access for site URL with a desktop browser or whether you access that URL with mobile browser,” Cutts said. “Things will rescale, the page size will be taken into account.”

The second common mobile design is simply a lightweight version of the site, they can be easily read on small mobile screens but without a lot of the elements on a page that take longer to load. It is most often placed on mobile.example.com or m.example.com on the domain.

“Another way to do it is depending on the user agent that’s coming you would do a redirect, so that a mobile phone, a mobile smartphone, might get redirected to a mobile-dot version of your page,” Cutts said.

Cutts said that both ways of doing it are proper ways of dealing with mobile traffic, and that they have a lot of help documents available to webmasters to ensure they are doing everything correctly, particularly ensuring rel=canonical is being used for mobile versions of sites.

Cutts: Responsive Design is the Smarter Option

For SEO value, he states responsive design is the smarter way to go for SEO, primarily because you can have issues when creating a mobile version of the page if you aren’t implementing it correctly.

“In general, I wouldn’t worry about a site that is using responsive design losing SEO benefits because by definition you’ve got the same URL,” Cutts said. “So in theory, if you do a mobile version of the site, if you don’t handle that well and you don’t do the rel=canonical and all those sorts of things, then you might, in theory, divide the PageRank between those two pages. But if you have responsive design then everything is handled from one URL, so the PageRank doesn’t get divided, everything works fine.”

Bottom Line

There are fewer SEO drawbacks when using responsive design versus a lightweight mobile version of the website, but a mobile site can work just as well as a responsive design, as long as the webmaster utilizes the mobile tools available to them from Google, to ensure there aren’t any SEO problems such as split PageRank or duplicate content issues.

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Online Marketing News: Biggr Flickr, Kmart Strikes Again, Yahoo Takes A Tumblr, Twitter Cards, Penguin 2 & SEO FUD

24 Friday May 2013

Posted by leonidesignoryblog in Facebook, Google+, Multi Channel Marketing, Pinterest, Twitter, Uncategorized, YouTube

≈ 1 Comment

Tags

Enterprise Social, Facebook, Google Analytics, Marketing, Mobile, Online Marketing

Ok, if you can decipher that headline you are my hero. Beyond that this is pretty interesting news . Brought to you from  Top Online Marketing News.

By Lee Odden on May 24th, 2013     Online Marketing, Online Marketing News

Kmart is at it again with a clever follow up to their highly popular video “Ship My Pants” that has had over 17 million views. The play on words this time is “Big Gas Savings” with over 1 million views in 2 days. Like the Old Spice videos that went ballistic, the question remains: They’re very creative and popular, but will these videos get shoppers in stores and buying at Kmart?

New Flickr

Flickr is Biggr. Users now get 1 terabyte of storage. I’ve been a pro Flickr user for many years and during Yahoo’s pre Marissa Mayer days, it had an uncertain future. Now Flickr is adding 1,000 x more storage for users and some new features including full resolution of images and new sharing functionality: “Upload once, send to any device, any screen, any friend, and any follower.”

The user interface has also been updated with the removal of small thumbnails and photos leading the experience, vs. text based navigation. I for one and looking forward to jumping back into using Flickr more often from the desktop, tablet and mobile. Via Flickr, Fast Company.

Penguin 2.0

Arguably the big news in the SEO world this week was the roll out of Penguin 2.0, Google’s algorithmic webspam fighting effort. If your site is engaged in link buying, high volumes of exact match anchor text, or other link focused manipulations to improve search results, there’s a Penguin out to get you. More on Penguin from Matt Cutts, Search Engine Land, Search Engine Watch and of course, TopRank’s advice on Penguin 2.0 for Content Marketers.

Speaking of SEO and spam:

Google Notifies Sprint Of Spam Penalty; Seeks Advice In Google Help Forums. Apparently a portion of the Sprint site that was open for users to publish content was cited by Google for spamming. This is not a unique situation as Search Engine Land reports, since the BBC and Mozilla have had similar situations. Initially there was no help from Google outside of the notification but Matt Cutts eventually stepped in. As Barry notes in the SEL article, this is a tough one for brands to monitor, but they must if they expect to retain search positions and traffic form the almighty Google. Google Forum Thread. Thanks to Brian Larson for the heads up on this one.

Pinterest Rich Pins

Oh, How Pinteresting!, Introducing More Useful Pins for food, retail products, and movies. This week the nearly 50 million member strong Pinterest added a new feature directed towards commerce: Rich Pins. The new feature will make additional information available besides an image and description which many anticipate will give users more motivation to click through. Since Pinterest users tend to spend 70% more than buyers referred from non-social sites, there’s plenty of motivation for marketers to take advantage of these new features. Via Pinterest Blog, The Content Standard, Marketing Land.

Twitter Card

Twitter announces ‘Lead Generation Cards’ to help brands drive qualified leads. Twitter has upped the ante for lead generation by adding 6 types of Twitter Cards as an advertising option for brands. Twitter cards (Summary, Large Image Summary, Photo, Gallery, App, Player and Product) make it possible for marketers to attach media experiences to Tweets that link to brand content. When someone expands your Tweet, they see a description of the offer and a call to action. Their name, @username, and email address are already pre-filled within the Card. Via Twitter Advertising Blog, TNW.

Yahoo has agreed to pay $1.1 billion for blogging platform and social network Tumblr, which is 6 years old and has 100 million blogs and about 300 million unique monthly visitors.What is Yahoo CEO Marissa Mayer getting for all that Yahoo cash? Cats, porn and a lot of opportunity to connect with a very attractive demographic. Via Wall Street Journal.

But wait, there’s more!

Yahoo continued the buying spree and purchased a startup that powers games played on smartphones, tablets, consoles or personal computers called PlayerScale for an undisclosed sum. Via TechCrunch.

In other news about the social web:

According to a new Piper Jaffray study, Teens’ interest in Facebook is dropping but their use of Twitter has grown by 50% in 1 Year. I suspect the growth of teens’ use of Instagram and Snapchat is also on the rise.

Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease and Desist reports AdWeek. But according to ABC News, they then took it back. When legal acts without social media savvy, it can be a sharp sting that gets them on the right track.

From the TopRank Online Marketing Blog Community:

Empathize to Optimize Your Customer’s Journey on the Search & Social Web – Carrie Morgansays: “A fantastic read on the same topic is Google’s Zero Moment of Truth, A must for every marketer to be familiar with! Nice post, Lee!! Great job story-telling. =)”

7 Steps to SEO at Scale, Patrick McFadden says: “Plan a Multi-Faceted Approach” Yes! The struggle many face with marketing online is a misguided impulse to put various tactics into separate boxes, instead of seeing each as an aspect of one strategic process.To this day, I see people referring to content marketing, social media marketing, and search engine optimization (SEO) as three different things — as if each is a tactic that can get you there alone. The smart way to treat these things as a holistic strategy.”

What are your thoughts on this week’s online marketing news? Was Tumblr a good call for Yahoo at 1.1 Billion? Do you like the new Flickr? How about Penguin 2.0 – is it doom and gloom or more like, “meh”.

Keep up with what’s up here at http://www.toprankblog.com/2013/05/online-marketing-news-052413/ 

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Everything You Need to Know About the Facebook Page Insights Bug

25 Monday Feb 2013

Posted by leonidesignoryblog in Facebook

≈ Leave a comment

Tags

Advertising, Analytics, Engagement, Enterprise Social, Facebook, facebook page insights bug, Marketing, Metrics, Mobile, Mobile Apps, News, Social Media Marketing, Strategy

Last Friday Facebook announced that it had discovered bugs in Facebook Page Insights. These bugs were likely introduced around the same time that Facebook made changes to its EdgeRank algorithm, however the bugs were unrelated to the EdgeRank changes, originating with changes made to Facebook’s Android and iOS apps.

Facebook didn’t specify exactly when they became aware that Page Insights were not being properly reported, only that they began working on a solution immediately once the errors were found.I don’t have any new information for you here, however I have taken information from three sources, Facebook’s original announcement on FacebookStudio.com, TechCrunch’s article a few hours later, and the notification that all Facebook page admins will see at least twice.

I’ve stripped out all of the fluff to give you this easily digestible guide that answers your most pertinent questions and provides you with the next steps you should take to understand and minimize the fallout in your own reporting structure.

Which Facebook Metrics Were Affected?

Reach: Paid Reach, Organic Reach, and Viral Reach

Impressions: Organic, Paid, and Viral Impressions

(Note: Check out the link if you’re not familiar with the difference between Reach and Impressions.)

Engagement: Metrics that include Reach or Impressions in their calculation, such as individual post virality, will also be incorrect.

How Are Those Metrics Incorrect?

Reach and Impressions were not recorded for mobile users. Essentially, as far as Page Insights were concerned, fans who saw your posts on mobile devices didn’t exist, and were not counted.

Impressions for ads that appear in the newsfeed were counted twice. Once as organic and once as paid. This bug only affected PC/Mac/Linux users, not mobile users.

Facebook says that all ads were delivered properly, however, and thus no one was over or under-charged for ads. Facebook also reported that their ads platform has extensive monitoring and verification measures already in place to prevent something like this from happening to their Ad Insights.

Engagement metrics, Virality being one example, that are calculated by comparing one metric to Reach or Impressions will also be affected. When Reach increases and engagement does not, Virality drops. So, if your Reach was under-reported, then your post’s Virality has likely been reported as higher than it actually was.

What Changes In Metrics Should I Expect Going Forward?

Facebook reports that changes will vary from page to page, and some may not be affected at all, or at least not very significantly. You may however see an increase in Reach and Impressions, and if so, you’ll likely also see a decrease in post virality, because it’s a comparison of people who saw your post vs. people who interacted with your post.

How Long Has This Been Going On?

Facebook did not specify exactly how long their Page Insights have been incorrectly reported, but it’s safe to assume that data reported from late September up until today is not accurate. You should expect accurate data to be reported once again starting tomorrow (Monday, February 24th, 2013).

Facebook also announced that metrics affected during this period can’t be corrected for historical data, so the currently incorrect data from this time period will remain in place.

What Is Facebook Doing About it?

Facebook claims to have already placed new quality and verification measures in with their metrics data to both verify the data and actively monitor for bugs in the future.

So, What Should I do?

Don’t trust your metrics data from August of 2012 through February 24th, 2013. Reach and Engagement are essential Facebook metrics for most brands, so these bugs make the meat and potatoes of your metrics data useless for this period.

Starting February 25th, 2013 you should monitor the metrics mentioned in this post for about a month. Looking at data from February 25th through around March 27th will give you a better idea of what your actual numbers are for the affected metrics.

Comparing the correct data starting on February 25th to the measurements for the same metrics from August 2012 – February 24th, 2013 will give you some idea of just how off the reported metrics were for your page while the bugs were active. So, you can at least have an accurate ballpark figure as to what your true measurements were while these bugs were active, and know if the changes caused these metrics to be over-reported, or under-reported for your page.

Some people are speculating that these bugs coinciding with the changes in how Facebook calculates EdgeRank are too much of a coincidence. I doubt this is the case, after all, having to admit that key metrics have been miss-reported for months is far more embarrassing than having to admit that EdgeRank was altered to encourage additional ad spend from brands. In fact it could lead to less confidence in Facebook ads and Facebook as a business marketing platform.

It certainly does lead to some interesting questions about the data Facebook has shared with us though, particularly their claims that the changes to EdgeRank at the end of September did not hurt Reach for most brands, when the bugs would have certainly caused a noticeable decrease in Reach, which Facebook should have seen and attributed to something. Considering that Facebook now admits Reach most likely did decrease for many brands, just not for the reasons we all thought, their previous denial of any decrease stands at odds with their own data.

For the optimist in all of us, at least once you compare the buggy metrics to your month’s worth of correct metrics, you’ll have some great data for proving to management exactly how important mobile is for your brand’s efforts on Facebook (since the bugs essentially caused insights to pretend like mobile users didn’t exist), and what you stand to miss out on if you don’t optimize content for those users!

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No-Cost Social Media Listening Tools

25 Monday Feb 2013

Posted by leonidesignoryblog in Uncategorized

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Tags

Advertising, Analytics, Best Practices, Engagement, Enterprise Social, Facebook, facebook page insights bug, Listening, Marketing, Metrics, Mobile, Mobile Apps, Monitoring Tools, News, Social Media, Social Media Marketing, Strategy

Think you can’t afford to have a good social media management system? Think again. Budget should never be a deterrent in monitoring the chatter around your brand. Listening to online buzz should be part of everyone’s day whether you are an enterprise level operation or a one-man shop.

Even though the market is saturated with low cost and high cost listening tools, you can put together a pretty good basic listening dashboard with no-cost tools. Most of all, your listening dashboard should have the power to double as a social media management system (SMMS) that allows you to do elementary functions such as post, comment, and schedule posts. This allows you to manage and monitor from the same dashboard. Here are my favorite free tools. A mix of these will work for your basic needs, depending on what you want to monitor.

Hootsuite

Hootsuite is the best place to start. With the free version of HootSuite, you have the ability to manage a total of five accounts  from Twitter, Facebook, LinkedIn, Foursquare, Ping, WordPress, MySpace, or Google Pages. You are allowed one admin to control those accounts. But when it comes to monitoring, you have the ability to stream search terms, hashtag feeds, and Twitter lists as well. You can monitor up to ten streams per tab and have 20 tabs on your free account.   Note: there is no good search engine for Facebook. The only thing you can really do effectively is monitor the pages you manage.

HootSuite Screen shot

In the screen shot above is a Hootsuite dashboard, the tabs I have are along the orange highlighted line. One tab for all Twitter lists and other tabs for specific search terms. As you can see in the blue, there is only three managed accounts in this example of Hootsuite. The little icon highlighted in purple is the calendar function that lets you schedule posts to all your social networks. The green highlighted panel is where all the reports and settings reside.

Google Alerts

I have a number of Google Alerts set up to be delivered to my email daily. Occasionally I set some up to be delivered in real-time. This tool covers the web well, but not social media.

Social Mention

Social Mention is good for real-time searches. Depending on how strong and precise your search term is, you will get good results.  You can see from the da shboard above that there are two ways to search: on social platforms or on the web platforms on the “All” pull-down menu on top. I recommend trying it out and seeing if it works well for you.

RSS Readers

I recommend setting up a newsfeed that you can peruse on a daily basis.  I would include competitors’ blogs, sector blogs, internal blogs, news feeds, and any other online information you want to keep track of. I use Google Reader so I can track it from any other Google platform I have open. I glance at titles and read anything I feel I need to. There are a number of news aggregators out there including Netvibes, NewsGator, Feed Demon and others. Find one you like.

Finally, here are a few reasons why you should monitor your brand online:

  1. Discover early warning signs of negative or false information that can trigger a crisis, if left unattended.
  2. Identify your key critics and watchdogs; key influencers and advocates.
  3. Identify which social media channels best suit your organizational culture, and which ones your stakeholders frequent.
  4. Follow your competitors and discover what is engaging and trending in your sector.
  5. Uncover ethical blind spots your organization may have.

This is just a short list of free tools you can piece together for a good monitoring system.  Do you have a preferred monitoring system set up? Tell us how does it work for youi?

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