• #1042 (no title)
  • About Leoni Designory – www.leonidesignory.com
  • Infographics
  • Social Media – A Overview

leonidesignoryblog

~ socially savvy design

Tag Archives: Organic Search

SEOs Freak – Google to Block All Organic Keyword Data

25 Wednesday Sep 2013

Posted by leonidesignoryblog in Google Analytics, Google SEO

≈ Leave a comment

Tags

Google Analytics, Google SEM, Google SEO, Organic Search, Paid Search

There is something in Google Analytics called (Not Provided). It is listed as a keyword in the Organic Search Traffic report section. This number represents the amount of non-paid searchers who came to a website who were logged into Google when they performed their search.

Give me Back my Keywords!

Search engine optimization experts and Internet marketers in general have been up in arms about this blocked data for some time. The main reason, the amount of blocked data in the (Not Provided) section just keeps growing. SEO experts had optimistically thought for a long time that this number would one day disappear and Google would graciously hand that data back over. Unfortunately, this is not the case.

On September 23, 2013 Google confirmed that they will be making all searches secure, except of course, Ad clicks. This change marks the beginning of an obstacle or opportunity, depending on how you look at it. The obstacle being, we lose all that easily accessible keyword search data. We will no longer know if terms are branded or non-branded. The opportunity being thatsavvy online marketers will find ways to get around this blocked data by Google.

Why Did Google Block this Data

The first question that arises in our mind is, why the heck did Google do this! It would be comparable to giving my new puppy Brody a treat and letting him chew on it for 5 minutes and then taking it away.

People speculate that they did this to (1) Entice people to buy more ads. If they have less data, then they need to spend more to learn more. (2) According to Search Engine Land, “In June, Google was accused of cooperating to give the NSA instant and direct access to its search data through the PRISM spying program, something the company has strongly denied. That hasn’t saved it from criticism.”

What Can SEO Professionals do About Blocked Organic Keyword Data

At this point, I am sorry to say, there is no easy answer. But one example of something thing you can do is take a look at the URLs that are getting organic search data. If you look at the URL, the keywords that URL is optimized for and match that up with ranking data you can get a pretty good picture of search traffic. There are also some workarounds you can do with Webmaster Tools as well as a few other less effective methods, but I’ll cover that in another post. I will say that I can almost guarantee an SEO software provided will make big bucks off creating a third-party tool that can accurately report on this data.

Summing It Up

It is too bad Google does stuff like this. Microsoft and Yahoo give you all the data you need, but Google seems to be so focused on squeezing out extra revenue that they often inhibit the people who use their products the most. While that is the case, where there is a problem there is an opportunity. Expect to see a post on the top ways to deal with this issue soon. Until then, take a look at Rand’s most recent whiteboard Friday. It covers a few good points, but it still leaves room for more ans

Advertisements

Share this:

  • Google
  • Print
  • Email
  • LinkedIn
  • Pinterest
  • Twitter
  • Facebook

Like this:

Like Loading...
Advertisements

Subscribe

  • Entries (RSS)
  • Comments (RSS)

Archives

  • February 2016
  • December 2015
  • October 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • November 2012
  • August 2012

Categories

  • Advanced Search
  • Best Practices
  • Bing Search Engine
  • Bloging
  • community manager
  • Content Marketing
  • Email Marketing
  • Facebook
  • Flip Key
  • Google Analytics
  • Google SEO
  • Google+
  • Hashtags
  • Hootsuite
  • Instagram
  • LInkedIn
  • Mail Chimp
  • Marketing
  • Merchandising
  • Mobil Web
  • mobile app marketing
  • Mobile Web
  • Multi Channel Marketing
  • Online Marketing
  • Pinterest
  • Political
  • PR
  • Responsive Web
  • Responsive Web Design
  • Social Listening
  • SPAM
  • Trip Advisor
  • tumblr.
  • TV Advertizing
  • Twitter
  • Uncategorized
  • Web Site Design
  • WordPress
  • Yelp
  • YouTube

Meta

  • Register
  • Log in

Blog at WordPress.com.

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
%d bloggers like this: