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Tag Archives: Reporting

Google Analytics Email Marketing Dashboard For Beginners – This is a must read for anyone who uses Email Marketing

23 Friday Aug 2013

Posted by leonidesignoryblog in Bloging, Email Marketing, Multi Channel Marketing

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Tags

Analytics, Email Marketing, Google Analytics, Google Dashboards, Marketing, Online Marketing, Reporting, Social Media, welcome campaign, welcome emails

Brought to you from the fine folks at Marketing Land and
Online Marketing Mavin Carrie Hill

With the sophisticated software and programs available today for email marketing, the state of emails I receive from huge corporations blows me away. Historically, email marketing has been an afterthought. There are those that do it well. Really well. But it seems to me that a majority of email marketing is this last-minute, “crap I forgot to do this,” throw something together, send-without-testing nightmare that converts a fraction of what it could — or nothing at all.

So, what is the difference between doing it right and doing it completely wrong? Tracking. If you’re consciously tracking how well your email marketing efforts are performing and truly analyzing the conversion rates, there’s no way you’d relegate it to last minute.

Read the entire article here Google Analytics Email Marketing Dashboard for Beginners

 

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