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Tag Archives: short stack

How to Increase Your Facebook Engagement by 275%

06 Thursday Mar 2014

Posted by leonidesignoryblog in Best Practices, Facebook

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Facebook, facebook page insights bug, Online Marketing, short stack, Social Media

Have I ever told you how much I like the peeps at Socially Stacked? No, well I LOVE the peeps at Socially Stacked, and you will too!

Are you wracking your brain over why some of your Facebook posts are highly engaged with while others are total duds? Consider yourself in luck. Today’s featured infographic provides some much needed information medicine for your head.

The infographic,“How to Increase Your Facebook Engagement by 275%” is created by the folks at QuickSprout. Their goal: To show you how to maximize user engagement and increase your Facebook traffic.

We think they did great job at hitting their goal! Let us know what you think in the comments below.

2fbengagment275

 

– See more at: http://www.sociallystacked.com/2014/03/how-to-increase-your-facebook-engagement-by-275-infographic/#sthash.bFdm852J.dpuf

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9 Pinterest Accounts Every Social Media Marketer Should Follow

27 Thursday Jun 2013

Posted by leonidesignoryblog in Pinterest

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Online Marketing, Pinterest, Pinterst, short stack, social media tools

Ok so I admit I am somewhat fond of  Pinterest too.

Brought to you from the fine folks at shortstack’s socially stacked!

One of my favorite social platforms for discovering content and keeping up with social media news, trends and more, is Pinterest. Whenever I’m in need for some inspiration for an upcoming blog post or I want to find an infographic for our “Infographic of the Day” series, I check Pinterest first. – See more at: http://www.sociallystacked.com/2013/06/9-pinterest-accounts-every-social-media-marketer-should-follow/#sthash.3wOEt1GV.dpufSince Pinterest is such a great resource for me, I thought it would be fun to put together a list of my favorite accounts to follow. These nine Pinterest accounts are where I find the majority of the best content regarding social media. These are active pinners that I think every social media marketer can benefit from following.

Without further ado, here’s the list!

• HubSpot

In my opinion, HubSpot is the industry standard when it comes to content marketing — they’re total pros! I like to follow their Pinterest account to get inspiration and keep up with new content marketing practices.

• Mashable

Mashable is the largest independent website dedicated to news for the “connected generation.” Their news, and the content they pin, is like a marriage of BuzzFeed and All Things Digital– it’s informative and entertaining! Follow Mashable on Pinterest to stay on top of all the latest popular memes and business news for your favorite social platforms.

• DashBurst

DashBurst shares content that’s in the same vein as Mashable’s. In their words, it is, “Your guide to the web and social media.” They’re true to their word. Check out DashBurst’s Pinterest account for the latest in art, culture, business, tech and design.

• Sprout Social 

I find myself re-pinning Sprout Social’s content regularly. The thing I like best about their Pinterest account is that their boards are organized and titled really well. They have an individual board for each social network, plus social media boards broken up by size of business: Enterprise, small business, startups and nonprofits.There is literally something for everyone here.

• M2 Media Management/ Social Media

M2 Media Management is a social media management and maintenance agency from Atlanta, Georgia. I started following their pins when I first got started on Pinterest. They pin a lot, which is great! And everything M2 Media Management shares is quality and relevant to the interests of any social media marketer.

• Mari Smith

Mari Smith is the Queen of Facebook, hands down! I follow her on every other social network and she does not disappoint anywhere. Mari doesn’t pin as much as some of the other accounts I follow, but what she does share is almost always worth a repin. She’s always on top of the trends, especially when it comes to Facebook marketing.

• Melonie Dodaro 

Melonie Dodaro is another social media expert I recommend following on Pinterest. She’s Canada’s #1 LinkedIn Expert, as well as a social media speaker, trainer, author and founder of Top Dog Social Media, a social marketing agency. And did I mention, Melonie’s also an avid pinner?! One of the coolest boards she has is her “People to Pay Attention To” board which includes 91 pins of the best people to follow for tips and strategies on social media marketing business development, sales and marketing, branding and online marketing.

• Jay Baer

Most social media marketers are familiar with Jay Baer. He’s a hype-free social media strategy consultant social media keynote speaker and author. Most of what he pins is from from Convince and Convert, his social media blog (also definitely worth checking out). Follow Jay on Pinterest to stay on top of social media trends, news, tips and solid advice.

• ShortStack

I had to include ShortStack, of course! Hey, I admit, I’m a little biased. If you browse through our nineteen boards, you’ll find tons of free social media resources, including: eBooks, PDF goodies, infographics, podcasts, videos and more. Our most popular boards are our “Social Media & SEO” and “Social Media News & Tips” boards. Follow these, and the rest of our seventeen boards, to discover awesome and helpful content to help with your business’s social media efforts — and for some insight into what goes on in our crazy (that is, crazy in a good way!) office!

I hope you like this roundup of the best Pinterest accounts to follow if you’re a social media marketer. In the comments below, please feel free to leave links to your Pinterest account or other Pinterest accounts you think are worth following. We’ll be sure to check out and follow your boards. Happy Pinning!

– See more at: http://www.sociallystacked.com/2013/06/9-pinterest-accounts-every-social-media-marketer-should-follow/#sthash.3wOEt1GV.dpuf

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Best Practices for Running a Limited-Time Promotion [Take a Lesson from Kate Spade NY]

07 Thursday Feb 2013

Posted by leonidesignoryblog in Facebook, Google+, Pinterest, Twitter, Uncategorized, YouTube

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Tags

Facebook, short stack, Social Media

Let’s just put it out there: I love Kate Spade! And so I religiously follow the company’s Facebook updates. One of the most recent Facebook updates inspired today’s post.

Kate Spade New York is awesome at social media. How do I know this? For starters, they’re contentmarketing masters (have you checked out their blog lately?) Second, they’re total pros at engaging their fans online.

Case in point: Kate Spade New York’s monthly Facebook Exclusives.

Every month Kate Spade New York runs a monthly promotion on their Facebook Page just for their fans.Their promotions and giveaways are always chosen with their audience in mind.

Instead of giving away an expensive iPad that just about anyone would be excited to win, they feature the content and gifts they know their Kate Spade New York fans will love. For example, last month their Facebook exclusive was a Kate Spade New York coffee table book signed by their adored creative director, Deborah Lloyd.

Other than choosing awesome fan-only Facebook exclusives, Kate Spade New York also understands the power of limited-quantity or limited-time only promotions.

For their January Facebook Exclusive, they limited the giveaway to 100 copies of their coffee table. By limiting the number of giveaway items available, it created a sense of urgency and as a result, they had instant engagement with their fans. Their Facebook exclusive was also used as an opportunity for them to promote their new coffee table book which is now available for purchase in stores and online.

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