Wow, really…wait do I care? Ok so I personally don’t think that this is a “big”deal, in fact it seems like a natural and i wonder why it has taken them so long, but I though I would post it anyway.

Who’s the Instagram of video? Instagram, of course.

In Facebook’s hyped announcement today, Instagram CEO Kevin Systrom announced that the photo-sharing service is rolling out video-sharing.

“This is the same Instagram that we all know and love, but it moves,” said Systrom.

Using the same interface with the addition of a video-camera icon, the user can record 15-second videos with multiple clips. Users can choose from 13 new filters tailored to video. The service also includes a stabilization feature to limit the jiggling effect of videos shot from handheld devices.

“It’s a little touch; it’s the Instagram touch. These are the little details that make all the difference,” Systrom said.

The new feature is rolling out today to all users in iOS and Android updates.

Facebook’s business interest in video is clear. Mobile video viewing is expanding. Nearly 75 million people in the U.S. will watch videos on their phones this year, up 17 percent from last year, according to eMarketer.

Video advertising, the fastest growing digital format market, will exceed $4 billion in the United States this year, according to eMarketer.