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Tag Archives: YouTube

Sorry, Google+, We Still Won’t Come to Your Party

13 Monday Jan 2014

Posted by leonidesignoryblog in Google+

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Best Practices, YouTube

By now, it’s a depressingly familiar business tactic from Google. The search giant changes a feature somewhere in its arsenal of services to make that service integrate more tightly, and annoyingly, with the social network Google+. Sign-ups are required. Engagement is mandated. Then Larry Page gets to claim increased Google+ user numbers on the next quarterly earnings call — perhaps in the hope that having those numbers widely reported will in itself create an inevitable, Facebook-like rush to join the service.

At the end of 2013, it was YouTube comments, which now require a Google+ login. On Thursday, it was the turn of Gmail, that storied, highly respected, 11-year old free email service, to be saddled with a feature nobody wanted. Gmail users can now be contacted by anyone, anywhere on Google+ (they have to add you to their Circles first, but that’s a formality).

SEE ALSO: The Beginner’s Guide to Google+

You can choose to opt out of this feature, of course. But we know how this movie ends: millions of users will be too busy, or they’ll miss the opt-out email, and the first they’ll know about it is when they get a message from some guy they met at a conference once, someone they didn’t give their email address to for a reason.

What Page and Google seem maddeningly unaware of is that nobody can ever be forced into having a party. That in fact, the forcing is what makes a party impossible. If a host made you promise to go to his party before you could pass comment on a TV show in your own home, if he co-opted your local mail service to send you constant invitations from people you’ve never heard of, if he boasted about how many other people were going because he’d forced them to RSVP — well, would all that make you more or less likely to attend his shindig?

SEE ALSO: Google+ at 2 Years: An Assessment

A social network is supposed to be fun. It’s a riotous social affair, full of life and color, a global party where everyone’s goofing off and catching up. Yes, we like to share baby photos and schedule events and share messages with select people, but we do this because all our friends are there. A good party has soul. Google+ has always seemed a little too hung up on the mechanics — the photo sharing options, the event invitations, Circles. At Christmas they make trees twinkle and snow fall on your photos. Neat novelties, but ultimately soulless if none of our friends are there. This party host seems convinced that all you need for a better party than your neighbor is better decorations and spiffy letterpress invites.

SEE ALSO: New Google+ Ads Won’t Run on Google+

I don’t mean to denigrate the people who are having fun on Google+, however many there are (a proper headcount would definitely help, and we won’t get that until Google divorces the number of people who just use Hangouts, which really belongs in the Gmail/Google Chat camp). They’re having fun, it works for them, more power to them. I bet a lot of users are quite embarrassed about the way Google is trying to strong-arm the rest of us into joining.

I’d love to give it a proper go someday. I’d love to see if I could find a use for Circles (but really, why segregate a party? Aren’t our best parties ones with lots of random collisions of people from opposite ends of our social spectrum?)

Every time I visit Google+, sad to say, there’s an unpleasant taste in my mouth. I associate the service with accidentally clicking the wrong button in Gmail or Google Calendar or Google Maps, or being forced to sign in for some random reason. It’s like going to the DMV. You can dress it up as nicely as you like, it’s still the DMV.

There’s one way Google+ could become party central, and that’s for Google to deny us access. Put a velvet rope in front of it and don’t let anyone in without one of a limited set of invitations — a tactic that has worked well for other Google products, from Gmail to Project Glass. It worked well for Facebook, back in the day.

The parties we want to join, it turns out, are the ones that might be just a little too cool and exclusive for us. And right now, that’s certainly not Google+.

Shared by permission

Mashable By Chris Taylor

 

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

05 Thursday Dec 2013

Posted by leonidesignoryblog in Facebook, Google+, LInkedIn, Mobil Web, Multi Channel Marketing, Pinterest, Twitter, YouTube

≈ 1 Comment

Tags

Best Practices, demographics, Facebook, Instagram, MOBILE SOCIAL NETWORKING, Online Marketing, Pinterest, Social Media, Trending, Twitter, YouTube

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media.

1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.

  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

Those are impressive numbers against the prevailing idea that social media is “just for teenagers.” It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.

Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.

2. 189 MILLION OF FACEBOOK’S USERS ARE “MOBILE ONLY”

Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. It’s worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users. Of course, make sure to make sharing to social media from mobilemore straightforward.

3. YOUTUBE REACHES MORE U.S. ADULTS AGED 18–34 THAN ANY CABLE NETWORK

Did you think TV was the best way to reach the masses? Well if you’re after 18–34 year olds in the U.S., you’ll have more luck reaching them through YouTube. Of course, one video won’t necessarily reach more viewers than a cable network could, but utilizing a platform with such a wide user base makes a lot of sense.

Rethink it: If you’ve been putting off adding video to your strategy, now’s the time to give it a go. You could start small with simple five-minute videos explaining what your company does or introducing your team.

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4. EVERY SECOND TWO NEW MEMBERS JOIN LINKEDIN

LinkedIn, the social network for professionals, continues to grow every second. From groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry.

Rethink it: LinkedIn is definitely worth paying attention to. In particular, this is a place where you may want to focus more on new users. Making your group or community a great source of information and a newbie-friendly space can help you to make the most out of the growing userbase.

Make sure you share consistently to your LinkedIn company page and profile by, for example, scheduling your posts.

5. SOCIAL MEDIA HAS OVERTAKEN PORN AS THE NO. 1 ACTIVITY ON THE WEB

We all knew social media was popular, but this popular? Apparently it’s the most common thing we do online. So next time you find yourself watching Kitten vs. Watermelon videos on Facebook, you can at least console yourself with the fact that the majority of people online right now are doing something similar.

Social media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.

Rethink it: Putting time and effort into your social media strategy clearly makes sense in light of these stats. If you weren’t already serious about social media, you might want to give it a bit more of your time now.

6. LINKEDIN HAS A LOWER PERCENTAGE OF ACTIVE USERS THAN PINTEREST, GOOGLE+, TWITTER AND FACEBOOK

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating. This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.

Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.

7. 93% OF MARKETERS USE SOCIAL MEDIA FOR BUSINESS

Only 7% of marketers say they don’t use social media for their business. That means there are lots of people out there getting involved and managing a social media strategy. It’s becoming more common to include social media as part of an overall marketing budget or strategy, as opposed to when it was the outlier that no one wanted to spend time or money on.

Rethink it: If you’re struggling to make your strategy work, or you just want some advice, you don’t have to go it alone. If 93% of marketers are using social media for business, you can probably find someone to give you a hand. Plus, there are lots of blogs, videos and slide decks around to help you out. Be sure to find the right social media management tool for you to stay on top of everything.

8. 25% OF SMARTPHONE OWNERS AGES 18–44 SAY THEY CAN’T RECALL THE LAST TIME THEIR SMARTPHONE WASN’T NEXT TO THEM

It’s pretty clear that mobile is a growing space that we need to pay attention to. And we’ve all heard the cliché of smartphone owners who don’t want to let go of their phones, even for five minutes. Well, apparently that’s not too far from the truth. If 25% of people aged 18–44 can’t remember not having their phone with them, there are probably very few times when they’re not connected to the web in some way.

Rethink it: While you can reach people almost anytime, since they have their smartphones with them almost always, this also means you can interrupt pretty much any part of their lives. Don’t forget that having a phone in your pocket all the time isn’t the same as being available all the time.

9. EVEN THOUGH 62% OF MARKETERS BLOG OR PLAN TO BLOG IN 2013, ONLY 9% OF US MARKETING COMPANIES EMPLOY A FULL-TIME BLOGGER

Blogging is clearly a big focus for marketers who want to take advantage of social media and content marketing. This is great, because blogging for your business has lots of advantages: you can control your company blog, you can set the tone and use it to market your product, share company news or provide interesting information for your customers. With only 9% of marketing companies hiring bloggers full-time, however, the pressure to produce high-quality content consistently will be a lot higher.

What a lot of people struggle here is how to write the best headlines for your articles, when the best time is to publish posts and lots of other blogging questions that arise when people are starting out.

(Of course, not all marketers work at marketing companies, but the stats are still interesting–how many companies in any industry can afford to hire–or already have–a full-time blogger?)

Rethink it: If you don’t have (or can’t afford) a full-time blogger for your business, be aware that having a content strategy that requires consistently posting on your blog will mean a lot of work for your marketing team and/or other team members in your company to keep up that volume. This can work, it’s just important to realize how big a task it is to run with a full-time content strategy without a full-time content creator.

10. 25% OF FACEBOOK USERS DON’T BOTHER WITH PRIVACY SETTINGS

We’ve seen a lot of news about social media companies and privacy. Facebook itself has been in the news several times over privacy issues, Instagram users recently got in a kerfuffle over changing their terms of service, and the recent NSA news has seen people become more conscious of their privacy online.

But despite these high-profile cases of security-conscious users pushing back against social networks and web services, Velocity Digital reports that 25% of Facebook users don’t even look at their privacy settings.

Rethink it: Assuming that all of your customers are thinking along the same lines could be a big mistake. Especially if you’re basing that on what you’ve heard or read in the tech news. Remember that your customers might have very different priorities than what you expect.

Your social media strategy really comes down to what your goals are, and who your target customers are, but it doesn’t hurt to pay attention to the trends happening across the web. Hopefully these stats will help you to identify trends that will affect your strategy and adjust accordingly.

 

This post originally appeared on Buffer, and is reprinted with permission.

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10 Powerful Tips to Increase Fan Engagement on Facebook

01 Sunday Dec 2013

Posted by leonidesignoryblog in Facebook, SPAM

≈ 1 Comment

Tags

Brands, Business, concise, day, Engagement, Facebook, Facebook Marketing, frequent, Marketing, Page, post, Publishing, Research, retailers, Social Media, Social Media Marketing, time, Tips, Twitter, YouTube

Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy.10 Powerful tips to increase Facebook Fan Engagement

Even though Twitter and YouTube are large social media networks, Facebook provides a marketing ecosystem that is multi-media rich and broad. There are literally tens of thousands of apps that can assist business with marketing on Facebook.

Even though it feels like Facebook has been part of our lives forever it must be noted that Facebook “Pages” for Business have only been with us for barely 3 years!

Business is Still Learning How to Use Facebook

Businesses are still learning the most effective tactics to apply when participating and engaging on Facebook.

The questions often being asked are

1. How often should we post?

2. What type of posts will drive fan engagement?

3. When should we publish our wall updates?

Research by Buddy Media reveals ways to create the most effective engagement for retailers when interacting with their fans on Facebook.

The findings reveal some interesting ways to increase the success of your Facebook marketing.

Even though this research was obtained from analyzing user engagement from the top 100 retailers Facebook pages during a 6 month period in 2011, some of the lessons outlined here could be applied to a wide range of business categories.

Here are the findings of the research.

1. Best time to post on Facebook

The analysis showed that it was best to post during times when fans were not at work and between the hours of 8pm and 7am. So to increase your “likes” and “comments”, post during “non-busy” hours.

Best time to post on Facebook

2. Best day to post on Facebook

Most of the brands researched posted regularly throughout the week. To improve engagement it is best to publish on Wednesdays and Sundays.

Best Day to Post on Facebook

3. How often should you post every day?

The research showed that quality not quantity counts when  publishing to your wall. One or two brand posts receive 32% higher “like” rates and 73% comment rates compared to posting 3 or more times a day.

How often you should be posting to Facebook per day

4. Most effective weekly post frequency

Achieve maximum user engagement by not over crowding users’ News Feeds with too many Posts during the week. Posting one to four times produces 71% higher user engagement than five or more Posts in a given

week for retail brands.

Facebook weekly post frequency

5. Length of posts

Retail brand Wall Posts less than 80 characters in length receive 66% higher engagement than longer Posts. Very concise Posts – those between one and 40 characters – generate highest engagement. Only 5% of all retail brand Wall Posts are less than 40 characters in length, even though these receive 86% higher fan engagement.

Keep Facebook posts short

6. Facebook post content

To begin a dialogue with fans, ask questions. Although retail brand Wall Posts containing questions receive slightly lower overall user engagement (‘likes’ and Comments), this type of Post generates mor e than double the amount of Comments as “non-question” Posts.

Retail brands looking to get fans talking (i.e., increase their Post Comment rates) should use “question” Posts.

Use OPen Questions on Facebook

7. Facebook post structure

One of the most underutilized Post techniques is one of the most engaging. Data shows that brand Posts employing the fill in the blank strategy (eg. I like…..) generate Comment rates nine times higher than other Post strategies. The data supports that this is a proven strategy unique to the retail industry, yet less than 1% of retail brands are utilizing this tactic.

Fill in the blanks posts on Facebook receive 9 times more comments

8. Key words for Facebook offers

When it comes to deals, fans look for a straightforward offer. The top ten sales keywords were analyzed to determine which receive the most user engagement. The data indicates that retail brand Posts containing the sales keywords “$ off” and “coupon” receive the highest fan engagement. Retail brand Posts containing “$ off” receive a 55% higher user engagement rate, followed by Posts containing the word “coupon,” which is 39% above the average.

Popular sales keywords, such as “sale” and “% off,” receive the lowest fan engagement.

Key Words for Facebook Offers

9. Coupon offers

Fans engage well with coupons. When offering coupons, don’t make fans do the math. The data indicates that “$ off” offers generate twice the engagement of “% off” offers for the retail industry. Even small “$ off” discounts – less than $10 – receive 17% higher engagement than “% off” promotions, showing that fans prefer tangible cash discounts, even if the actual dollar discount is small.

Dollars off works best on Facebook

Percentage off doesn't work as well as dollars off on Facebook

10. Keep posts simple

While interesting content can be added to W all Posts in the form of links, photos and videos, our data ind icates that simple Posts achieve the most engagement. The two most effective types of retail brand Posts contain a single photo attachment or use only words. Status-only Posts – Posts only containing words – receive 94% higher engagement than average.

Avoid more complicated Posts, such as those with attached links and thumbnail photos.

Avoid complicated wall posts on Facebook

Written by Jeff Bullas
Read more at http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/#0QGTdwAVV5CmH8dm.99

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How to Create Custom YouTube Thumbnails

28 Wednesday Nov 2012

Posted by leonidesignoryblog in YouTube

≈ Leave a comment

Tags

Custom Thumbnails, Social Media, Social Media Marketing, social media tools, Trending, YouTube

Are you frustrated by the default random YouTube thumbnail option for your videos?

Do you wish you could create something custom to improve your views?

Since December 2011, YouTube has been making some radical changes to their site.

Everything from the home page layout, website colors and even the look and feel of the video players have changed dramatically.

But none of these aesthetic changes have had any real impact on the way we need to be marketing videos on YouTube.

However, this latest change may just be the biggest game-changer that savvy video marketers can take advantage of! Introducing the Custom YouTube Video Thumbnail.

From YouTube’s Support Portal, instructions for uploading a custom thumbnail.

A Little Background

In April 2012, YouTube quietly rolled out the option for all YouTube channels to become “YouTube Partners.”  This original YouTube Partner Program consists of a selective club of content producers with a large audience and a ton of views.

These original partners have access to additional features and options to help market their videos that no one else had (for example, the Custom YouTube Video Thumbnail).

Then YouTube announced that anyone could become a partner, and everyone rushed to monetize their channel and fill their videos with a bunch of distracting ads and 15-second commercials that slightly annoy viewers. Yet there were still no special partner privileges like the Custom Thumbnail option… until now.

YouTube has been quietly (and selectively) rolling out the Custom YouTube Thumbnail function to some channels for the past month or so.

What Is the YouTube Custom Thumbnail?

No change or update has had me quite as excited as this one!

Until now, YouTube randomly selected (and when I say random, I really do mean completely random!) three still images for you to choose from to use as your video’s thumbnail.  This means you are probably forced to choose one of the worst screenshots possible.

video thumbnail

You can now choose your custom thumbnail.

But this is changing. Select users can now upload an image of their choosing to represent their video.  These users can now choose a thumbnail for their video and this thumbnail will be displayed in search result pages, related videos and as the start image on embedded videos.

Why Is This SO Important?

This is a powerful new functionality for YouTube marketers.

One of the easiest ways to get more views on your videos is to have an appealing thumbnail image.  When you have little control of your thumbnail selection, you leave a lot up to chance.

appealing thumbnail image

Choose thumbnail images that best fit your YouTube marketing goals.

But there’s more.  YouTube actually measures the click-through rate (CTR) of your video.

In short, if your video is ranked #3 for your prospective keyword, yet everyone is choosing to click on YOUR thumbnail over #1 and #2′s thumbnail, chances are YouTube will bump you up in the rankings!

A good thumbnail = more views

Do You Have the Custom Thumbnail Option?

How can you get the custom thumbnail option?  I don’t have an answer for you.

I’ve seen new channels, old channels, channels with a lot of views and channels with only a few videos that have this new option, while others do not.

I haven’t found a pattern, and can only assume that YouTube is slowly rolling this feature out to all (fingers crossed).

To check if you’re one of the lucky YouTubers, head on over to your Video Manager and select the Edit button on any one of your past videos.

Below the three options for thumbnails, you will discover the Custom Thumbnail button.

custom thumbnail button

Click the Custom Thumbnail button and upload a thumbnail.

What if You Don’t Have the Custom Thumbnail?

If you don’t have the custom thumbnail option just yet, my recommendation is to be patient.

In the meantime, I believe monetizing your channel helps your chances—even though I’ve found non-monetized channels with this function available.

account settings monetization

You can enable monetization on your YouTube channel.

In your YouTube Channel Settings, select Monetization and activate it.

Here is my strong recommendation: Even though you want your channel monetized, you can select which of your videos will have advertisements.  You’ll want todeselect as many as possible.  I decided to simply have three or four of my oldest videos monetized.

Unless you are bringing in millions of views, you will not see a lot of money from this.  It’s better to focus your video efforts on bringing in new leads and customers through your funnel.

What if You DO Have the Custom Thumbnail?

If you discovered that you are one of the lucky few who have already been given this powerful marketing gift, pay close attention: You need to create custom thumbnails for all of your past videos as soon as possible.

It’s my theory that this custom thumbnail option is too powerful and it will be abused.  When that happens, YouTube may just take it away for good.

Find a graphic designer to go in and add a custom thumbnail to all of your past videos.

What Should Your Custom Thumbnails Look Like?

Check out this short YouTube video on how to create the “perfect” YouTube thumbnail.

The following are a few tips to follow to make your custom thumbnails as effective as possible:

#1: Make it Relevant!

Just because cute babies and pictures of pretty women get more clicks doesn’t mean you should use them.

If your thumbnails are not relevant to your content, your new-found audience may get angry.  Not only will they “thumbs down” your video, they will leave immediately.

YouTube tracks Time on Page.  And with an average time on page of just 3 seconds, your rankings and views will plummet.

make it relevant

Make the effort to choose thumbnail images relevant to your video.

#2: Find the Perfect Still Shot

Instead of using a random image, find a still shot from your video.  Take your time and look for the perfect shot that really describes what your video is all about.

This could be an action shot, or a close up of your face, or something that grabs people’s attention.

action shotChoose thumbnail images that capture your viewers’ attention.

#3: Add Text

Using photo editing software, add some benefit-driven text to this still shot.  People should be able to quickly read the text and know exactly what your video is all about.

thumbnail with textThis thumbnail image highlights the contents of the video.

#4: Add Color

Bright neon colors tend to stand out far more.  Incorporate bright, contrasting colors into your thumbnail so the viewer’s eye travels right over to you!

In Conclusion

Even though I’m really excited about this new feature, it doesn’t take away from the ultimate strategy for YouTube success:  Provide remarkable value!  As always, continue to deliver exceptional content to your audience and empower the viewer, and the results will come.

Go check your YouTube channel to see if you have the Custom Thumbnail option.  If you don’t, go ahead and activate the monetization feature on your account, and just be patient.

If you do have the custom thumbnail feature, you have some work to do!  Get those thumbnails made as soon as possible!

What do you think?  Leave your questions and comments in the box below.

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YouTube starts rolling out custom thumbnails to all partners in “good standing” What the heck does that mean??

28 Tuesday Aug 2012

Posted by leonidesignoryblog in Multi Channel Marketing, YouTube

≈ Leave a comment

Tags

Online Marketing, Social Media, YouTube

Your prayers to the gods of digital video have been answered. After countless tweets, blog posts and videos from creators, YouTube has finally begun their expansion of custom thumbnails to all partners. On the official YouTube Creator Blog, the video-sharing site announced, “Today, we’re expanding access to custom thumbnails for more YouTube partners, and over time, we aim to make them available to all partners in good standing.”

It’s been a long time coming and one of the most sought after perks of being a YouTube creator. A custom thumbnail is what stands between a future diehard fan and a passing stranger, because let’s face it, we all judge books by their covers.

thumb YouTube Starts Rolling Out Custom Thumbnails To All Partners In Good Standing
Earlier this week, we wrote an article detailing why YouTube should allow all partners to have custom thumbnails in place of auto-generated choices. There are tons of good reasons as to why YouTube should give everyone access to custom thumbnails, but the primary reason was simply “Why the hell not?”

Luckily, it seems YouTube is listening, and in the blog post, they clearly explain why they just can’t offer everyone custom thumbnails.

YouTube’s number one reason for not giving custom thumbnail access to everyone is solely because they need to know that they can trust people with the privilege. The blog post explains, “When custom thumbnails do not accurately reflect the content they represent, they can annoy and disappoint viewers.” So, basically, YouTube is concerned about people scamming the system (*cough* reply girls).

Screen shot 2012 08 24 at 2.57.57 PM YouTube Starts Rolling Out Custom Thumbnails To All Partners In Good Standing

YouTube is understandably concerned about giving channels with poor watch times the ability to lure in more gullible visitors with misleading thumbnails.

The custom thumbnail program will continue to roll out to creators in good standing over the next few weeks. YouTube makes it very clear that being in “good standing” is the key to gaining access to custom thumbnails.

Did YouTube open up custom thumbnails for your channel? If they didn’t, do you think you will get them soon?

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